The character of the neighbourhood was changing a lot by the 20th century as small enterprises storefronts were erected on the lower floors of some of the old houses. With the improved transportation, the area began to attract large-scale corporate and industrial companies’ headquarters. One of such companies was the American Safety Razor Company which built a big complex along Lawrence Street. In 1898, the New York and New Jersey Telephone Company’s office building was erected at 81 Willoughby Street.
A block away was the architect Ralph Walker’s Art Deco-style brick tower that was erected in 1931 which, before the construction of the MetroTech, was the only skyscraper in the area. The idea of the MetroTech was conceived and advanced by the mid 1970’s by the Polytechnic University head George Bugliarello and Brooklyn Borough President Golden Howard. According to the two, creation of a research and development centre modelled along the lines of “Silicon Valley”, would go a long way in revitalizing Downtown core.
The Regional Planning Association was commissioned by the Brooklyn Borough President in 1979 to study the Downtown Brooklyn and from this study it was discovered that Downtown Brooklyn could become the City’s third CBD. By the early 1980’s, it was agreed that the polytechnic University be designated as the MetroTech project’s urban renewal sponsor. A project of such scale required a developer who had a strong sense of public purpose so the Polytechnic University and the PDC agreed on Forest City Ratner Companies, proposing a project that was to attract big investments with thousands of workers.
Far greater transformations have been witnessed more recently. As deMause points out, Joe Chan, the deputy mayor’s former aid now newly installed as head of business-run Downtown Brooklyn Partner, had witnessed as the Bloomberg administration fought for the rezoning of the 22-block Downtown Brooklyn stretch that was aimed at converting the previously sleepy government office area and discount shopping neighbourhood into one of the biggest CBDs to compliment Downtown and Midtown Manhattan. Developers had already announced plans for a number of mixed-use towers to compliment the already existing MetroTech complex that had opened earlier in the 1990s (p. 1). As observed by Furee, the rise in real-estate interest has caused the Downtown community to feel threatened while large development bodies came together to re-envision the region for more lucrative demorgraphics.
The city planners had estimated that the rezoning would be able to generate about 4.5 million square feet of office space with about 1.6 million square feet of rental space. From 2006 to 2007, the retail facilities built in the area increased twenty times, from 33,000 square feet to 660,000 square feet. The City point, termed as the centre of the new Downtown Brooklyn, an $800 million, mixed-use, 65 story development constructed on the previous site of the landmark Albee Square Mall, was estimated to result to additional 500,000 square feet retail space.
The trend then was planning of high-end national chains which did not consider the local communities’ needs, and long-established small-businesses were being displaced either by raising rents or through eminent domain (1). Fulton Street Mall was one example of the type of locally determined market place rapidly disappearing from the urban landscape. The mall, a thriving commercial centre, not only provides unique services and goods to the locals and the whole community, but extends its economic and entrepreneurial services and has established as a strong cultural centre.
It also represents a rich diversity of occupants, including local small businesses, property owners, Brooklyn-based chains and regional and national franchises. Despite the 100,000 shoppers daily and about $100 million in annual sales, the $1.65 billion establishment is maligned by some people as a place that needs radical transformation (Furee 2).
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