StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Reflection Paper Media - Essay Example

Cite this document
Summary
Most advertisements, which are a form of media, focus on specific groups as their market section in relation to culture. In the current society, advertisements represent…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.3% of users find it useful
Reflection Paper Media
Read Text Preview

Extract of sample "Reflection Paper Media"

Reflection Paper: Advertisements The media uses images, spoken communication, and various methods to make a side of truth about a culture. Most advertisements, which are a form of media, focus on specific groups as their market section in relation to culture. In the current society, advertisements represent particular groups, experiences, thoughts, or societies from a specific point of view. Advertisements seek to capture the minds of their audience and touch their emotional and physical being.

In this paper, I will explore perfume advertisements and their representation of culture. Perfumes target both males and females in the society and have an angle of sexual appeal. The media selected is advertisement. in particular, I explore Kate Perry’s Killer Queen Fragrance advertisement and its reflection of culture and the society. Sexiness is the selling point of perfumes, and most people look beyond the smell of perfumes to the sexual appeal the perfumes offer. This defines the American culture in which sexual orientation and appeal are part of their way of life.

In the advertisement, Kate Perry is at first fully dressed, but she strips down to get a sexual appeal, which charms the men in the room. Advertisers normally advertise perfumes with a sexual substance to reflect appeal and passion. As seen in the advertisement, women perfume scent has a relation to femininity and sexuality. In addition, it is clear that the media presents perfumes in terms of class, whereby they are advertised in terms of class and public standing. Some perfume brands such as Hugo are clearly for successful people and attractive men who can attract women.

Fragrances noticeably turn on or seduce the opposite sex as seen in Kate Perry’s advertisement. Even so, there are perfumes that have a sports theme while others use the theme of revolt and freedom. Advertising perfumes requires advertisers to take on human psychology with wanted beliefs such as femininity or masculinity. Such beliefs define the American culture. In addition, some perfumes are expensive, and in effect, define class and status. Wealthy people tend to associate with certain brands of perfumes.

Perfume advertisements go beyond their scent. The name and shape of bottles determine their consumers’ needs. In addition, the celebrity culture, such as that of Kate Perry, attracts the American society. Celebrity-branded perfumes and designer colognes have higher sales than ordinary perfumes. Most advertisements use celebrities and famous models to support their products because it appeals to the American culture. Perfume advertisements cannot employ the sense of smell though television, and for that reason, rely on images that appeal to the sexuality of their target audience.

The society behaves according to specific limits in their definition as subjects in terms of womanliness and manliness. Culture defines the way that people act and speak, and their sexual orientation. Perfume advertisements influence the behavior and interactions of men and women in the American society a lot. In the contemporary society, the media glorifies personal looks and appearance, and perfume advertisements have taken the cue and done the same, as seen in the Killer Queen Fragrance advertisement.

People connect with a perfume brand because of the image it represents, sometimes even more than they relate with a scent. Society, culture, and media are celebrity and lean on a sexual point of view. Work CitedKate Perry- Killer Queen Fragrance. Available at https://www.youtube.com/watch?v=E_turP238OM

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Reflection Paper Media Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Reflection Paper Media Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/sociology/1690683-reflection-paper-media
(Reflection Paper Media Essay Example | Topics and Well Written Essays - 500 Words)
Reflection Paper Media Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/sociology/1690683-reflection-paper-media.
“Reflection Paper Media Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/sociology/1690683-reflection-paper-media.
  • Cited: 0 times

CHECK THESE SAMPLES OF Reflection Paper Media

Achieving Intersubjectivity in a Fractured Media Landscape

Politics and media (Author's name) (Institutional Affiliation) Intersubjectivity Hewes and Planalp propose that communication takes place when an individual' behavior impacts another one's behavior or cognitive state (1987).... Key Challenges to Achieving Intersubjectivity in a Fractured media Landscape The media landscape is changing.... Presently people are shifting from traditional forms of media like newspaper and television to the web , blogs, RSS feeds and social media sites to obtain their news updates....
6 Pages (1500 words) Research Paper

Using Social Media and Changing Social Life

The paper "Using Social media and Changing Social Life" describes that group of the user that mostly relies on the social site is young people.... hellip; The influence of social media on society is unprecedented.... However, the negative aspect of social media seems to outweigh the positive.... Despite social media having positive effects on society, it has resulted in more negative effects than anticipated.... Social media has resulted in more time being wasted at the workplace for personal gains....
6 Pages (1500 words) Research Paper

Emotional and Graphic Anti-smoking Advertisements and Its Effectiveness

In the recent years emotional and graphic Anti-smoking advertisements including media broadcasting have found to be highly effective in reducing the rate of smoking initiation.... A research was conducted in New York State to assess the effectiveness of media advertisement on the number of anti-smokers within a time span of 1 year.... Emotional and Graphic Anti-smoking Advertisements and Its Effectiveness [Name] [University] Abstract The paper is aimed at providing sufficient evidence on the effectiveness of emotional and graphic anti-smoking advertisement with the help of research articles on the subject....
4 Pages (1000 words) Term Paper

Government Controlling the Freedom of the Press

In fact, people around the world trust the media for accurate and on time information.... Moreover, the rise of popular media on social sites has made it easy for people to access information.... This is despite the fact that the same freedom is guaranteed in the first Government attempts to infringe on freedom of the press that allows citizens to access information Introduction Recently, the populace has relied heavily on the media for the provision of information....
2 Pages (500 words) Research Paper

Media Bias

media bias refers to when news producers or journalists air biased news or when the news, events and stories that are covered or reported in mass media are biased.... The term media bias shows that this form… media have tremendous power in setting cultural guidelines and in shaping political discourse.... It is essential that news media, along with other institutions, The first step in challenging biased news coverage is documenting bias....
4 Pages (1000 words) Research Paper

The Democratic Convention of 1968

In 1968, many Americans were shocked at the turn of events on the Vietnam War, many had thought that America was winning the war but that was not the case.... The offensive angered those who believed that America was not achieving any victory.... Additionally, in 1968 two important… ders were assassinated: Robert Kennedy in June and Martin Luther King Jr in April 1968....
8 Pages (2000 words) Research Paper

The Media

Mass media is all about communication – whether broadcast, spoken or written – that reach out a vast audience; this comprises radio, television, newspapers, movies, the internet, and magazines among others.... Mass media plays a significant role in modern culture in the entire… This article has poured much light on effects of media on the society and the type of information that is always conveyed to be either fair or unfair.... The paper proceeds to find out whether the work of mass media crosses the line between reporting the news and creating the In as much as the media stands a vital role in the development of the social order, its fairness in terms of reporting remains questionable....
4 Pages (1000 words) Research Paper

Mass Media in the Presidential Campaign of Barack Obama

The paper under the title 'Mass media in the Presidential Campaign of Barack Obama' presents the central argument which is about the effect of mass media and the internet in particular and the role it played in the presidential campaign of Barack Obama.... hellip; With the advent of newer forms of media like the internet, the presidential campaigns have seen them playing a counter role to the mainstream media that sometimes defer to the interests of its sponsors who bring in the revenue streams....
5 Pages (1250 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us