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its way of development, American culture experienced profound impact of British, German, Italy and many African cultures as the immigrants from these countries brought their cultures into the U.S. It isn’t even surprising that American culture is often referred to as a melting pot as a great number of cultures are blended and mixed together here to create a special authentic combination. Thus, American culture with its peculiarities might sometimes be unusual and surprising for foreigners (like me) finding plenty of differences in comparison to their native cultures. As it turns out, USA culture is highly individualistic, religious, oriented on future and dominated by social class structure of the society. Moreover, many other aspects of American life as cuisine and the strategies used in communication might be unusual for the representatives of other cultures and especially for those of Eastern cultures. For instance, the point upon which foreigners get confused most frequently is “how-are-you?” greeting – though it sounds like a question, it is actually a formality that doesn’t require a detailed answer and thus is often misunderstood by non-Americans. However, there are several cultural peculiarities that, to my thinking, are the most remarkable, and they will be described below.
What seems to be the most remarkable feature and the most profound difference between the Western American and the Eastern Chinese culture is the general orientation of the culture. American culture is highly individualistic, whereas Chinese are characterized by collectivism. Individualism as a cultural feature implies placing an individual’s ambitions higher than needs of the society. This doesn’t mean that interests of the society are completely neglected, but Americans tend to attach most efforts for achieving their own goals – and my interviewees have confirmed this thought stating that personal actualization is one of the highest priorities for them. At the same
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Also, the businesses need to have an edge over others in the market to survive (Lee & Yu, 2004). For this purpose they need to focus on the culture inculcated within the office environment. The large businesses have different cultures within them and it is difficult to maintain one large culture which defines the entire crux of the organization (Kotter, 1992).
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