How Myspace Fell Off the Pace - Annotated Bibliography Example

Additionally, the effect of falling performance and impending failure has had on employees as well as how the loss of internet celebrities, such as Tila Tequila, has further depressed myspace’s outlook. Ultimately, while this article dissects the various factors contributing to the companies' decline in some limited detail and depth, more focus is dedicated within the article to discussing the possibility of an upcoming sale by news giant News Corp. or last-ditch redesign of the site intended to revitalize the companies flailing popularity.

Hudson, John. “The Decay of Myspace.” theatlanticwire.com. Jan. 12, 2011. The Atlantic Monthly Group. Web. Retrieved Nov 14, 2011: http://www.theatlanticwire.com/technology/2011/01/the-decay-of-myspace/21532/This article, initially written during the period in which facebook surpassed myspace in popularity and profits, traces the first stages of the companies' decline and the efforts of News Corp. chairman Rupert Murdoch to dispel concerns over the future of the site. Revealing the facts beneath Murdoch’s optimistic pronouncements, the author explores early changes int eh marketplace and projects continued future decay of the company’s popularity following their re-organization and layoff of staff.

It is made apparent in the course of the article that though even this event is characterized by spokespeople as a voluntary change, the company has begun to experience the strain of decreasing popularity. The author notes myspace’s lackadaisical performance in tech, ad and user rates, and the company’s inability to match the speed of technological evolution achieved by rival Facebook. Overall, this article is a negative projection for the company’s future in light of their miscalculations in strategy and a general tendency amongst internet technologies and companies to be supplanted by refined adaptations made available to the market.