In today's fast-paced modern world, the media has become synonymous with satiating the entertainment, communication and networking needs of the masses. In particular, the mass media has attained revolutionary improvement and success…
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It has become impossible to stay away from the works and effects of the Mass Media. For instance, if one even walks past a road, one finds a number of advertisement hoardings and banners. An average home owns a television set, a computer system and a music deck, as the minimum components of media. Therefore, it is clearly evident that media has become a necessity rather than an option.
The Mass Media has been defined as, "a working group organised round some device for circulating the same message, at the same time to large numbers of people" by Wilbur Schramm (Mass Communication, Illinois University Press, 1960.) Thus, the mass media is exclusive of interpersonal and group communication, since it involves the usage of technological devices. The Mass Media, in its expanded form plays numerous roles vital to man's life today. The mass media performs surveillance of the environment for information and presents the same, before the masses. In addition to this, the media also educates, creates awareness and entertains the masses. Therefore, the media has become a very important entity in man's life, in this age of globalisation!
Various forms of mass media have come to the forefront, today. The print media that is inclusive of newspapers, magazines and journals, the broadcast media that comprises television and radio and new media technology that is pertinent to the extremely popular world wide web, as some of the aspects of Mass Media. Other forms include advertising and public relations. Amongst all these, the television is the most wondrous mass media technology, which later paved way for the computer system. It laid the foundation of audio-visual broadcasting, that became extremely popular and enjoys extremely vast amount of inclination today!
History of Television
The word 'television' comes from the combination of Greek and Latin words. The Greek word, 'tele' means 'far and the Latin word 'visio' means sight or vision. Thus, Television is a combination of these words, translating to mean that it is a device that enables viewers to see occurrences happening at a far-off place. This term was coined by Constantin Perksyi, in the year 1900. Television is commonly addressed as the TV, in day-to-day usage.
The history of the Television dates back to the latter half of the 18th century, when Willoughby Smith discovered the ability of photoconductivity of the element, Selenium. This was quickly followed by the invention of the scanning disk by Paul Nipkow, in the year 1884. This scanning disk is recognised as the first television image rasterizer. In the same year, the invention and patenting of the electromechanical television, by Nipkow took place.
By 1907, there were great many improvements in the tube technology, which also paved way for simultaneous transmission of images a couple of
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(“Media and Social Impact Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
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(Media and Social Impact Essay Example | Topics and Well Written Essays - 2500 Words)
“Media and Social Impact Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/sociology/1528750-media-and-social-impact.
It mostly involves the use of the internet. Unlike other media where one cannot give their own ideas and opinions, in social media one is given the ability to communicate, too (Pernisco 4). Social media involves a wide variety of websites whereby people are able to interact with the website itself and the visitors of this particular website.
Adolescence is considered a tender age where individuals are constantly discovering their personality. Young adults are basically trying to identify themselves as individuals during the initial stages. Nonetheless, social media provides these individuals with a chance to experiment with a number of online sites like YouTube, Facebook, Flickr, MySpace etc.
Convergence of technology added impetus to Viral Marketing and accelerated the growth of social media. The changes have tremendous impact on companies including those in the film industry that necessitated reorienting their strategies in tune with the technological developments for sustainable growth in the long run.
The use of social media has become a common activity among children in the modern world. Any website that propagates social interaction is considered to be a social media website. These social media include Facebook, Twitter and MySpace among many others.Therefore, social media plays a significant role in shaping the lives of these children.
It has been therefore used by marketers throughout the world for product activations, publicizing and to reach out to their targeted audience. The bigness of this industry can be shown by having a look at the statistics. According to estimates, social network constitute a total of 230 million members amassing total revenue of $965 million worth of revenue.
Media is responsible for diffusing information, socializing people, influencing public opinion on voting, violence and sexuality (40).
Homosexuality is often seen as a common social problem. Unfortunately, the society defines it as a disease which hinders lots of
Moreover, social media provides users with different range of facilities as simple as private chat to multi-video conference to the exchange of standard e-mail messages, to the participation in discussion groups. Targeting social media is a top priority for many
According to the research findings, it can, therefore, be said that social media can help bring down tyrant political dynasties too, as we have seen in the Middle-East recently. The conclusion from this review states that, however, it must be clear that without working on the ground, social media alone cannot promise change.
It is, however, necessary to deal with the traditional ways of interruption, which means setting up other social rules. Dejoe (2009) explains that the users of social media have been increasing everyday for having the opportunity to meet various kinds of people with