New Social Movements: Importance in Advertising and Globalisation - Essay Example

Comments (1) Cite this document
Summary
This essay describes the origin of new social movement and how it changed the approach to the agitation. Over the past few decades, there has been a phenomenon of global restructuring which has resulted in intensive globalization and market-oriented economies. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
New Social Movements: Importance in Advertising and Globalisation
Read TextPreview

Extract of sample "New Social Movements: Importance in Advertising and Globalisation"

Download file to see previous pages This essay "New Social Movements: Importance in Advertising and Globalisation" outlines the history of the new social movement and its effect on the culture, politic and advertising. According to Schmidt (2006), new social movements are those which have come up in many western societies as from the 1960s and have a tendency to draw individuals from the middle class as opposed to the working class part of the society. They place emphasis on collective identity and change of lifestyle and culture. Rather than focusing on the economy and class alone, these movements include matters of ecology, peace, gays’ rights and feminist movements.
The origins of these new social movements can be traced to the 1960s, where according to Pearce (1991) several movements based on ecological issues sprung up including; campaigns against RTZ and Windscale by the Friends of the Earth movement which started in 1969, the “save the whale” campaign by Greenpeace in 1971 against nuclear testing in Alaska, and WWF’s agitation against the toxic effects of industrial pollution on wildlife. Several feminist movements also sprung up during those periods, later accompanied by gay rights campaigns among other movements. Pichardo (1997) identifies the origins as several students strikes across Europe and America in the 1960’s. They markedly differ from old social movements in several ways. To begin with, they place more emphasis on collective identity and culture change rather than on developed ideologies as were in old social movements.
...
Della and Porta (1999) reckon that new social movements are based on a decentralized nature of power and agitation rather than on the Marxist centralization class-based nature of social change. Morris (1992) argues that new social movements these new movements create a collective identity while old movements were based on structures, a feature that hindered collective identity. The other difference between the two is that while the old social movements were nearly entirely focused on economic issues, new social movements are instead post-material. Sociology Essays (1990) lists the range of these movements to include ecology, ethnicity, feminism, sexual identity, peace and alternative medicine among others, and indicates that they have come up to challenge the traditional forms of social movements. They appear to be widely independent and virtual, based on no single interpretation like the traditional forms of social movements were. New social movements also differ from the old ones in terms of the class of people involved (Schmidt, 2006). While the traditional forms of social movements were based on the working class, new social movements do not entirely draw from this class and instead contain the middle class and young people who do not identify with the existing political groupings (Inglehart 1997, p311). Importance of culture in the politics of new social movements While the old social movements were to a large part concerned with financial welfare and class issues, new social movements have integrated a lot of cultural concerns in their undertakings. Capra (1984) identifies seven principles of new politics: ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“New Social Movements: Importance in Advertising and Globalisation Essay”, n.d.)
Retrieved from https://studentshare.org/sociology/1430673-socialogy
(New Social Movements: Importance in Advertising and Globalisation Essay)
https://studentshare.org/sociology/1430673-socialogy.
“New Social Movements: Importance in Advertising and Globalisation Essay”, n.d. https://studentshare.org/sociology/1430673-socialogy.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
do
douglaselliot added comment 15 days ago
Student rated this paper as
This essay was always my weak point. I could never complete it well. Still, after I found this precise essay, I understood how it should be done. So, I performed my research afterward and completed the essay in several hours, instead of months as it was previously.

CHECK THESE SAMPLES OF New Social Movements: Importance in Advertising and Globalisation

Globalisation As A Contemporary Phenomenon In Developing Countries

...4th Ed. London: Kogan Page. Coase, RH 1937 The nature of the firm, Economica New Series, vol. 14, no. 16, Gilbert, J & Wahl, T 2002 Applied General Equilibrium Assessments of Trade Liberalisation in China”,Trade Liberalisation in China. UK: Oxford. Hastings, G, & McDermott, L, 2006 “Putting social marketing into practice”, BMJ, 332, 1210 – 1212. Helleiner, E 2003 Economic liberalism and its critics: The past as prologue, Review of International Political Economy, 10, 4, p 685 – 693. Hemingway, CA 2002 An exploratory analysis of corporate social responsibility: definitions, motives and values. Research Memorandum 24, CMOL.UK: Hull University Business School. Fischer, S 2003...
20 Pages(5000 words)Essay

Framing in New Social Movements

...?Framing in New Social Movements Societal changes are brought about by efforts by specific group of individuals who sense an inconsistency in the s and conduct of certain societal institutions. The urge to implement a change in attitude gives rise to the formation of several social movements. The formation of movement was influenced by the notion of the group theorist that the view, aspirations, and struggles in the society are best achieved collectively. This view has been the rationale behind the formation of several political parties, pressure group, unions, and civil groups. Movement is a form of association or forum...
6 Pages(1500 words)Essay

New Social Movements

...movements (Irvin 1999, p.128-129). Irvin’s analysis provides strong implications as far as the study of ethnic identity and social movements are concerned since it gives a valuable viewpoint into the strategic interactions, as well as conflict-ridden correlations between political parties and social movements. This paper will contrast the nationalist movement in the Basque of Spain and Northern Ireland according to Irvin’s analysis. The successful peace resolution in Northern Ireland is said to have influenced many countries, which have undergone a similar situation. This has particularly been noted among the nationalist...
6 Pages(1500 words)Essay

Social movements

...? The Environmental Justice Movement The Environmental Justice Movement The Environmental Justice Movement is one of the various types of social movements. A social movement refers to a group of individuals or organization with a common ideology. This group of people works in unity to achieve certain common goals. The social movement in question can be referred to as a reform movement since it advocates for changes in some activities that happen in the country. This is because it addresses the issue about geographical and racial imbalance in the treatment of the citizen of the United States of America. Social movements have led to many political and social changes globally. The Environmental Justice Movement has the main agenda... of these...
8 Pages(2000 words)Essay

Social movements

... of Karl Marx, a known proponent of a social revolution to achieve full transformation of the state from capitalism to socialism. Its aim is to achieve equal distribution of wealth to all members of the society. This is totally opposite to the theory of capitalism that is often the system observed in western countries. Here, the labor force is treated as the major factor in the production of wealth rather than capital which is held only by a few. Existentialism on the other hand is a philosophical movement that gives meaning to human's existence in this world and seeks to value one's existence. Here, the meaning of life is given paramount consideration over other aspects such as politics, economy and sciences. It is opposed... FOUR...
2 Pages(500 words)Essay

New Religious Movements

.... The Mormon Church is not doing a very good job of producing new members who are active in the church and thus part of a growing social network. There are many religions that fast growing than Mormonism, and Mormonism would not have a competitive edge over other religions.31 Conclusion New religious movements or cults will undoubtedly be the subject of continued public and scholarly debate. Despite religious freedom serve as an important value to democratic nations, there is a clear interest in regulating new religious movements or cults in order to prevent future violence on the part of these...
10 Pages(2500 words)Essay

Social Movements

...this as a reformative movement as they have in particular, one issue; peace, and they are opposed to violence and imperialism. In opposition to the US-UK invasion of Iraq, activist groups from around the world formed the largest global peace movement in history, prompting the New York Times to dub the movement the world’s “other super power.” (Global 2005) This movement focuses on peaceful demonstrations, primarily United States involvement in Iraq. It does not have a strong centralized organization, but it so widespread it commands attention. It’s too early in its existence to tell if it will evolve into another stage in social...
2 Pages(500 words)Essay

Exploring the main reasons why people oppose corporate brands: the risk of anti-corporate brand movement

...patterns. The habits of consumers have been changed considerably in modern consumer society. “People recognise themselves in their commodities; they find their soul in their automobiles, hi-fi sets, split level homes… social control is anchored in the new needs which the consumer society has produced.” (Marcuse, 1968, p. 24) Nevertheless, one of the biggest issues against big corporate branding is that people oppose big corporate brands because of the particular set of cultural and economic conditions. Namely, discontent and confusion make people attack willingly the big corporate brands via damaging the big corporate brand images and refusing to buy big corporate products. And the more serious issue is...
60 Pages(15000 words)Essay

Social Movements

.... In the history of Religion, several faiths have sprung up and even maintained membership across the world. Kings have killed in the name of religion, died in the belief that what they were fighting for was God’s will. The Christian Patriots are no different, the only barrier is they are not rulers, and the times have changed. References Aho, James. A. “Christian Patriots,” in Jeff Goodwin and James Jasper, eds. The Social Movements Reader: Cases and Concepts (Boston: Blackwell Publishing, 2006) 81-88. Christiansen, Johathan. “Four Stages of Social Movements: Social Movements & Collective Behavior.” EBSCO Research Starters, (2009)...
2 Pages(500 words)Essay

Social Movements

...A social movement is a form of group action. The AIDS movement was formed in response to the pandemic and the AIDS community in New York was the champion that was comprised of HIV/AIDS infected the gay men and women in the New York because they had lived with Aids for a longer period than other members of the group had. On the other hand, the U.S Civil Rights movement was created to address the segregation and racism that blacks had been subjected to in the United States. The paper will focus on discussing the two major social movements; the civil rights movements and the AIDS...
4 Pages(1000 words)Thesis
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic New Social Movements: Importance in Advertising and Globalisation for FREE!

Contact Us