Nobody downloaded yet

US Airways Group - Sociocultural - Essay Example

Comments (0) Cite this document
Summary
Examining the different cultural aspects of various cultural clusters also creates a different understanding of how a business should work. When looking at US Airways Group, it can be seen that there are several sociocultural aspects which relate to business…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
US Airways Group - Sociocultural
Read TextPreview

Extract of sample "US Airways Group - Sociocultural"

Download file to see previous pages Examining the different cultural aspects of various cultural clusters also creates a different understanding of how a business should work. When looking at US Airways Group, it can be seen that there are several sociocultural aspects which relate to business.This is specifically defined when looking at the cultural clusters of the Far Eastern Countries, with an emphasis on China, and Germanic countries, with a focus on Germany (Ajami, Cool, Goddard, 2006). Both regions have different attitudes, beliefs and expectations that are based on flight and business principles and which create a different relationship to the business through the sociocultural aspects of each country. The first aspect which differs in both groups is the individual versus the collective, as defined by Hofstede. This is inclusive of the social orientation which both has (Hofstede, 1984). When examining China, it can be seen that there is a collective mindset, while Germany is focused on the individual mindset. For the US Airways Group to meet both mindsets, there is the need to create and organize leadership values from managers while working with team efforts in the internal organization. US Airways combines this with the individual preferences for flyers, such as traveling according to needs or with business or leisure. However, they have also expanded to include group travel, such as with family or friends that would take a vacation together. These two different focuses are able to provide the group with more alternatives to meet both sociocultural needs (US Airways, 2011). The second reference to Hofstede is the power orientation, which is based on power tolerance and power respect (Hofstede, 1984). The country of China is more interested in power respect, while power tolerance is associated with the country of Germany. When looking at the corporate structure of US Airways Group, it can be seen that the power tolerance is first defined, specifically because of the hierarchy used for stakeholders, CEOs and others who are noted as the primary caretakers of the company. However, power respect has been added with each of the caretakers through the association of the groups, similar to the attributes of China. A committee for auditing, finances, labor, nominations and human resources are used, specifically which creates a group function and which allows the power respect to come from an overall voice of the company. This combined effort for power then provides more options for US Airways to work with different cultures (US Airways, 2011). The third aspect that is used with Hofstede is uncertainty orientation, which consists of acceptance versus avoidance. Germany is based on the acceptance of uncertainty while China holds a sense of avoidance (Hofstede, 1984). For US Airways, the main concept is based on the acceptance of uncertainty and the need to change. This is seen with the development, plans and orientation to future growth that is a part of the company. However to limit this with cultures that are based on avoidance, is also a set of communication methods which are used. The foundation remains the same with the group while continuous meetings, webinars, presentations and development of high – end communication are created to limit the amount of avoidance and to try to embrace the uncertainties that are a part of the airline. This tactic works because the foundation of the airline is stronger and is based on implementing growth (US Airways, 2011). Hofstede follows this concept with goal orientation, which includes aggressive versus passive. Germany is more aggressive in endeavors while China would be noted as passive. This follows with the last concept of Hofstede, which is inclusive of long term versus short term time orientation, where Germany would be noted as short term and China would be committed to the company for a long term time frame (Hofstede, 1984). US Airways is focused more on the sociocultural aspects of aggressive endeavors, specifically for growth and assistance from stakeholders, while the short term ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“US Airways Group - Sociocultural Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/sociology/1423625-us-airways-group-sociocultural
(US Airways Group - Sociocultural Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/sociology/1423625-us-airways-group-sociocultural.
“US Airways Group - Sociocultural Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/sociology/1423625-us-airways-group-sociocultural.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF US Airways Group - Sociocultural

US Airways Group - At the Back of the Pack

...out of the top twelve major airlines (Cnn, 2011). Out of the nine attributes considered for the 2011 survey it still ranks last or next to last in all attributes reviewed. U.S. Airways still ranks last among all its competitors in the quality of its products and services. References Cnn.com (2011). World’s Most Admired Companies. CNN Money. Retrieved May 27, 2011 from http://money.cnn.com/magazines/fortune/mostadmired/2011/snapshots/2099.html Datamonitor (2011). US Airways Group, Inc,: Company Profile. Retrieved May 27, 2011 from Datamonitor database. Plunkett Research (2010). Introduction to the travel industry. Retrieved May 27, 2011 from Plunkett Research database....
3 Pages(750 words)Essay

US Airways Group - Going Global

...?The airline industry is a very competitive industry where profits are very low. US Airways has been doing fine in its domestic US marketplace due tothe fact that the US travel industry is quite large. In 2009 the US travel industry generated $704 billion in revenues (Plunkett Research, 2010). As markets mature and companies obtain a set level of market shares it becomes harder for companies to achieve further penetration in its domestic marketplace. Good managers have to make good decisions with their money. When a market becomes saturated investing marketing dollars does not have the same effect as when making the same marketing investment in a new...
2 Pages(500 words)Essay

US Airways Group - Going Global

...in this industry that wants to enter into a new marketplace is the cultural factor. It takes a lot of time and effort to learn about the culture of a new country. This element can only be mastered by the learning curve which takes time. The learning curve can be defined as graphical representation that depicts the rate of learning of a person, group of people, or organization (Answers, 2011). A third barrier of entry for US Airways or any other company that seeks to establish an air transport operation in a foreign location is finding specialized talent for key jobs such as aircraft pilots and aviation engineers. Technology is a factor that affects US...
1 Pages(250 words)Essay

US Airways Group - Political/Legal Environments

...operational structure with a focus on achieving the lowest possible operational cost structure in order to maintain profitability in a highly volatile industry. Today the airline industry is characterized by a low cost, low fare operating environment where basic services are limited and extras such as in-flight meals, or not charging an extra fee for excessive luggage or carry on bags use to be have become standard operating procedure. Airline companies have had to adapt by charging extra for many services that use to be offered for free as part of the airfare. References Plunkett Research (2010). Airline, Hotel, and Travel. Retrieved May 28, 2011 from Plunkett Research database. Yahoo.com (2011). Form...
2 Pages(500 words)Essay

US Airways Group - Putting It All Together

....html CountryWatch (2011). Afghanistan. Retrieved May 28, 2011 from CountryWatch database. Datamonitor (2011). US Airways Group, Inc,: Company Profile. Retrieved May 27, 2011 from Datamonitor database. Misra, R. (2010). What is the domestic market share of the top US airlines? Retrieved May 27, 2011 from http://www.quora.com/What-is-the-domestic-market-share-of-the-top-US-airlines Rita, P. (2000). Tourism in the European Union. International Journal of Contemporary Hospitality Management, 12(7), 434-436. Yahoo.com (2011). Form 10-k for US Airways Group – Inc. Retrieved May 28, 2011 from http://biz.yahoo.com/e/110223/lcc10-k.html... ?U.S. Airways group is currently the fourth largest commercial airline in...
5 Pages(1250 words)Essay

Merger between the United and US Airways

...://www.breakingtravelnews.com/news/article/eu-approves-united-and-continental-merger/ BusinessWeek. (2012, February 18). Retrieved February 9, 2012, from US AIRWAYS GROUP INC : http://investing.businessweek.com/research/stocks/earnings/earnings.asp?ticker=LCC:US Carbaugh, R. (2011). Contemporary Economics: An Applications Approach. 6th Edition. Edmonds, WA: M.E. Sharpe, Inc. Chakravorty, J. (2010, February 23). Reuters. Retrieved February 18, 2012, from Two big U.S. airlines open to merger: http://www.reuters.com/article/2010/02/24/us-travel-leisure-summit-airlines-merger-idUSTRE61N07N20100224 Continental. (2012). Retrieved Fe bruary 19, 2012, from You're going to like...
8 Pages(2000 words)Term Paper

Report question about AMR-US Airways

...? AMR-US Airways According to airline report, Airlines in the United s of America earned a 6 B. The profit is a 33% increase as compared to the 4th quarter of 2012 net profit. The profit is translated to 2.1% net margin, a 0.5 ppt improvement. The jet fuel is one of the largest and volatile expenses that the airline incurs. For instance, in 2013 the fuel rose to 26% per gallon from the end of July 2013. Every increase in the price per gallon costs the airline $180 m per annum. Therefore, after two years of recording profit, the United States airline industry lost $4.3 B in the first quarter from the currently available financial statistics (Lehman, 67). Fuel volatility is bad for the airlines because it...
3 Pages(750 words)Assignment

US Airways

...US Airways Group: Challenges (Your Full BA 301 Final Term Paper Section Number (e.g., Section 002) Table of Contents Executive Summary In the diversified airline industry that the developed world is experiencing, it is clear all types of challenges that the general economy has also affect the airline industry. The role of management team in the midst of such challenges will continue to have a huge bearing on the operations and profitability of the players. Challenge identification coupled with the appropriate solution finding mechanism will prove to be the solution in the market marred by several uncertainties. In this report, the US Airlines Group is...
12 Pages(3000 words)Research Paper

Business strategy of US Airways

... Airlines, US Airways has little presence in Los Angeles with only a strong presence in outlying airports such as Ontario, Burbank and Long Beach. The merger is a strategy that will make US. Airways presence in Los Angeles significantly felt hence a boost on its performance. Under the new merger, the Group president Scott Kirby indicates that they anticipate targeting corporate customers as they can spend thrice as much as leisure clients, qualifying them as a lucrative segment on the airline market (Staff, 2013). Reference Staff, P. B. (2013). American Air Groups new strategy: no layoffs, more business travelers post merger. Phoenix Business Journal .... Business strategy of US Airways Number According to...
1 Pages(250 words)Case Study

ALJAZEERA AIRWAYS GROUP

...DD Month YYYY FINANCIAL REPORT OF THE JAZEERA AIRWAYS GROUP Jazeera Airways Group is a company that aims at delivering a reliable and an efficient journey for both its customers and shareholders. The company is fortunate in that its customers and employees operate on a modern technology to enhance natural travel and customer assistance at any moment. The company operates only on modern aircraft this is to win the heart and trust of its clients. The aircrafts are also well equipped with modern technology and facilities with less noise output making the travelers feel very comfortable. This is a company that is making the profit with a sound annual financial report that...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic US Airways Group - Sociocultural for FREE!

Contact Us