quora
Nobody downloaded yet

Causes and effects of advertising on society - Essay Example

Comments (0) Cite this document
Summary
Advertising has been a much debated subject and various scholars have expressed their opinions about the impacts of advertising on society.While on the one hand advertising is found to be an essential requirement for the marketers to create awareness about their products,advertising is also useful for the society …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
Causes and effects of advertising on society
Read TextPreview

Extract of sample
"Causes and effects of advertising on society"

Download file to see previous pages Advertising has been a much debated subject and various scholars have expressed their opinions about the impacts of advertising on society. While on the one hand advertising is found to be an essential requirement for the marketers to create awareness about their products and services (Bendinger, 2001), advertising is also useful for the society as it gives consumers a choice about the available varied brands, prices and qualities of products or services that they need (Levin, 1988). Scholars on marketing and advertising postulate that advertising provides the much needed information and data that customers require to make decisions about their purchases (Ries and Trout, 2001), and as such, advertising serves the needs of the society as well as helping the manufacturer in selling his products (Ries and Trout, 2001). Additional advantages of advertising postulated by scholars are that it leads to the creation of economic value – both directly and indirectly. Directly advertising leads to millions of employment opportunities and job creation for advertising function and the related activities (Levin, 1988). Indirectly, advertising helps spurring consumer purchase activity and hence leads to an economic boost for the country (Ries and Trout, 2001). Moreover, in an extreme positioning, some scholars postulate that advertising supports the free market dynamics by encouraging more open competition in terms of prices and quality and hence, it benefits the society and the economy. However, in spite of the various idealistic advantages listed in the above discussion, advertising also has staunch criticizers who accuse the advertisers of being dishonest, manipulative and for bringing about a general harm to the society. Advertising is found to lead to health hazards, and undue stress among people. Some researchers have pointed out that advertisers often tend to provide a false representation of the facts and try and fool the customer into believing that the product contains a certain standard quality, when in actuality it does not. For example, fruit juices manufacturers often advertise their products as having 100% fruit juice with no added sugar or preservatives; when a look at the ingredients on the package reveals that the product may contain only 7-14% actual fruit juice (Spettigue and Henderson, 2004). Enclosing the true details of the ingredients on the package may save such advertisers from legal action (as the customers are presumed to thoroughly examine the product ingredients before making the purchase). But the fact remains that ads are outright dishonest and not all customers tend to read the package labels and end up buying the product under the impression that it is exactly as shown in the ad. This dishonestly on the part of advertisers is often not as explicit as shown in the above example of fruit juice, and may be undertaken using manipulative techniques. For example, advertisements that say a product “makes children grow 50% faster” is based on misleading and manipulative portrayal – as its not known who conducted the research using what methodology and what was the product measured against to show 50% faster. Such advertising adversely affects the society as people trust the advertiser but do not end up getting the health benefit that was being advertised. Another drastic impact of advertising that has been extensively researched is related to sale of tobacco and alcohol. For years the tobacco companies advertise their products openly and in spite of the public interest health warning on the packages, the ads continue to encourage people to buy cigarettes under the logic of “free choice” (Spettigue and Henderson, 2004). There have been numerous researches that have established the cause and effect link between tobacco advertising and increase in smoking behaviour, especially in the case of teenagers and young adults. A research undertaken in Germany used 2100 public school students to study the direct impact of smoking ads on the smoking ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Causes and effects of advertising on society Essay”, n.d.)
Retrieved from https://studentshare.org/sociology/1399738-causes-and-effects-of-advertising-on-society
(Causes and Effects of Advertising on Society Essay)
https://studentshare.org/sociology/1399738-causes-and-effects-of-advertising-on-society.
“Causes and Effects of Advertising on Society Essay”, n.d. https://studentshare.org/sociology/1399738-causes-and-effects-of-advertising-on-society.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Effects of the media, tv advertising and commercials to individuals, families and to society
The author outlines both good and bad effects from the media and TV commercials. Sad effects of TV commercials begin with the pressure they lay on various sections of the society. There is a pressure on women to place undue focus on their bodies. Young men devote their focus on a well-built, athletic body to make their mark in the female arena.
8 Pages(2000 words)Essay
Effects of Advertising on Children
The degree of effects on advertising in children has been noted to be higher than among adults (Mason, 2012). While advertisers used to indirectly appeal to children through their parents, the current trend has been to target the children aged between 5 and 15 directly in spite of their lack of cognitive or emotional tools to evaluate whatever is being sold to them.
8 Pages(2000 words)Essay
Effects Fast Food on Society
As the report Effects Fast Food on Society declares students do not earn their livelihood and are dependent on their parents for money; fast food seems appealing to them since they can have tasty food in lesser amount of money. In the current times, people tend to leave their homes and come to bigger cities to earn money.
5 Pages(1250 words)Essay
Determining Causes and Effects
Needless to say that all this has taken quite a toll on the manufacturing industry of the country, especially since the raw materials used have become increasingly expensive and so, many factories are rapidly turning to a different manufacturing plan. This ‘revised’ manufacturing plan has hit many industries in America, but the one industry most affected by it has been the automobile industry.
5 Pages(1250 words)Essay
Causes and Effects of Poverty in Society
Infants born out of poverty are known to have lower birth weights as well as sickly and irritable because their parents lack the money for better before and after birth (Blau 261). Due to difficult economic times, people experiencing such hard times are likely to be punitive and issue demands followed by insults as well as threats.
6 Pages(1500 words)Research Paper
Advertising theory
As we all know, UK has become one of the most attractive markets in the world and advertising has become one of its fastest-growing industries. To answer these managerial questions, international advertisers need to understand how British consumers respond to different advertising strategies, including sex appeal strategies.
5 Pages(1250 words)Essay
Sexual images in advertising
Scholars from different research directions vary in terms of the levels of meaning survey and the concerns they develop with regard to sex in advertising. Marketing managers are primarily interested with micro-level effects; they want to get additional information how sexual images provoke reactions and how they impact consumers’ behaviour.
5 Pages(1250 words)Essay
Causes and effects
Their meaning and importance can best be described in terms of the history of religion and science and the emergence of a modern, materialistic world view. In the ancient world, the prevailing world view was polytheistic, consisting of a group of supernatural gods and
2 Pages(500 words)Essay
Advertising Profolio
Carelessness might cause bleeding. The billboard was ingeniously created as the bleeding on the billboard only occurs when it is raining. The message was coined from an experience of increased road carnage especially during rainy and wet weather conditions. The
4 Pages(1000 words)Essay
Determining causes and effects
Ideally, stress permeates from numerous aspects in the society, with stress among the teenagers, most especially in those in campus taking the greatest percentage. Despite the fact that stress has become part of human life, stress could be minimized through numerous ways.
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Causes and effects of advertising on society for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us