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Castle Bingo: Marketing Wing of Castle Leisure...1,681.7
25.6
Total
9,147
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8,089.3
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6,573.8
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Benefits that Castle Bingo will Gain: The benefits of customers database and customer relationship management systems described in the start of this report are also achievable for Castle Bingo provided the prescribed implementation and operations process is followed. By using customer’s database in customer relationship management, Castle Bingo can,
1. Increase customers
2. Retain customers
3. Launch marketing activities
4. Launch promotional activities
5. Improve customer relationships
6. Identify customers need
7. Satisfy customer’s needs and wants
8. Analyze customer behavior
9. Target best customers
10....
10 Pages(2000 words)Essay
Castle bingo.... The significant benefit of Analytical CRM to Castle Bingo may involve Customer retention Segmentation and targeting Development of new products according to the customer’s specifications (Bhatnagar, 2012). Collaborative CRM Collaborative CRM comprises the system that facilitates customers to perform various services on their own through variety of interaction channels. It renders people process as well as data together and further facilities in channelling the data along with customer related information for ensuring proactive decision making. It ensures timely sharing of information and results in enhanced customer services. The major benefits of Collaborative CRM to Castle Bingo may...
8 Pages(2000 words)Essay
Castle Bingo...? Castle Bingo Table of Contents Castle Bingo Table of Contents 2 Introduction 3 About Market Research 4 Research Proposal for Castle Leisure 6 Research Problem 6 Sample Design 6 Target Population 7 Sampling frame 7 Sampling technique 7 Sample size 8 Process of Execution 8 Data Analysis 9 Reference 10 Introduction The world of the 21st century promotes an environment of rapid change and tremendous development. The fast evolution of the internet in the last couple of years has presented a massive change in the modes of connectivity all over the world. Also, the faster acceptance of various kinds of modern day high technology gadgets has resulted in the process of high level of connectivity...
8 Pages(2000 words)Essay
Castle Bingo...of market research program is based on the research and marketing analytics whereby the researchers are supposed to carry out the information especially in communication through the marketing research which helps in obtaining information direct from the target groups (Trochim 2012). This is done through a specific tool which is used in following a right channel of communication systems. For example, some of the companies like Castle Bingo use social media communication and web communication to provide the general ideas from various sources and give out to the public audiences. Main Findings Findings include opinions on the information found from the Castle Bingo which consists of the...
8 Pages(2000 words)Essay
Castle Bingo...? Castle Bingo Marketing Research According to the definition by American Marketing Association ,"marketing research is the function that links a customer, consumer, and the public to the marketer through information where information is used to identify and define the marketing strengths (opportunities) and weaknesses (problems). The information here is used to generate, and evaluate marketing actions, monitor marketing performance, and improve the understanding of marketing process. Marketing research must therefore specify the information necessary to address these issues” (American Marketing Association, 2011). Marketing research is the process where a company gathers information effectively from the market in order...
7 Pages(1750 words)Book Report/Review
Castle Bingo...?Castle Bingo Executive Summary The research proposal is based on developing a marketing research programme for Castle Leisure. With the increasing popularity of internet and social media, online gaming activities have become prevalent among people. It has generated new customer segments with varied characteristics than offline players. The market of online bingo playing is increasing considerably. However, in order to take the advantage of these players there is a need to understand the differences in between offline and online players. Therefore, the research proposal provides the framework about undertaking a market research for a Bingo club chain named Castle Leisure. It will...
9 Pages(2250 words)Essay
The White Castle...The White Castle Orhan Pamuk’s third novel, The White Castle, is a complex novel, if it is examined from several interesting angles. Basically, it explores the cultural complications arising from the situations created by an exiled life. In a way, it is a story of the characters that are compelled to seek new identity, as they are placed in a new cultural situation. In their ardent attempt to gain a new identity, everything rooted or fixed, be it personal, social, or national seem to get shaken. It also reveals the consequences when an attempt is made to restructure the existing culture with transcultural ideas. All these ultimately expose man’s vulnerability to failure or disaster, if modernizing oneself...
6 Pages(1500 words)Essay
Business Proposal to implement a Human Resource Information System for Castle family Restaurant. This should be written from a theoretical perspective...Business Proposal to Implement a Human Resource Information System for Castle Family Restaurant. Table of Contents Executive Summary 3 Introduction4
Company Review 5
Problem Analysis 6
HRIS & Types of HRIS 7
HRIS Vendor Recommendation 10
Conclusion 12
References 13
Bibliography 14
Executive Summary
At this age of globalization, the organizations across the world do not prefer stick to a particular outlet or location as they always try to expand their business. It leads to increase in rules and regulations in order to have transparency in all the spheres. With improvement and advancement in technology, a readymade solution always exists to deal with the concurrent problems. Same has happened with...
9 Pages(2250 words)Term Paper
Castle Bingo...) “the intention of customer relationship management is to build strategy of partnership which will help to cultivate relationship and increase its value”. As Dohnal (2002, p. 18) observes, customer relationship management has grown markedly and it includes various factors including company employees, company processes, and information technology (Heczkova & Stoklasa, n.d). Its main intention is to enhance customer loyalty which leads to better profitability. In simple words, CRM has become a necessary part of company culture.
For a business like Castle Bingo, CRM will help track what games are more selected by more customers and it will also help identify the potential customers. Moreover, the CRM...
7 Pages(1750 words)Book Report/Review
Castle Bingo...research program is based on the research and marketing analytics whereby the researchers are supposed to carry out the information especially in communication through the marketing research which helps in obtaining information direct from the target groups (Trochim 2012). This is done through a specific tool which is used in following a right channel of communication systems. For example, some of the companies like Castle Bingo use social media communication and web communication to provide the general ideas from various sources and give out to the public audiences.
Main Findings
Findings include opinions on the information found from the Castle Bingo which consists of the accurate...
8 Pages(2000 words)Essay