Problems of communicating scientific knowledge for policy action Evidence-based research requires the use of data, which is sometimes acquired through scientific research (Fairhead & Leach, 2003). Interestingly though, most policy makers do not have a scientific background and as such, are not knowledgeable in interpreting or correctly using scientific data in policy making. Scientific researchers must therefore be willing and ready to communicate scientific findings to policy makers if results and changes in policy making are to be attained (Kudim-Agyemang, 2014).
Yet, communicating the results as required is not always an easy and straightforward undertaking. Inaccurate presentation of facts and evidence is one of the problems related to communicating scientific knowledge to policy makers. According to Kudim-Agyemang (2014), scientists need to learn how to package evidence in a concise and precise manner because policy makers do not usually have the time, knowledge and/or inclination to interpret complex scientific findings. Scientific researchers must also be willing to explain why evidence acquired about a policy issue is relevant, favourable or advantageous.
Moreover, they must describe why an issue that has been scientifically investigated is urgent. As Kudim-Agyemang (2014) indicates, the mere provision of “science information is not enough communication” to policy makers; rather, the scientific researchers must establish links between the evidence gathered and the effect that a policy issue has on the affected communities and/or environments. Moser and Dilling (2011) argue that when scientific experts talk to lay audiences (who include policy makers), it is usually through one-way communication.
This means that the scientific researchers and the policy makers do not create room for dialogue, and consequently, no shared understanding of the problem and/or possible solution is developed. In other words, the scientific evidence must be relevant to the issue at hand in order for policy makers to consider it for inclusion in the policy framework. Using ‘Law 24, Law of the Republic of Indonesia Number 24 of 2007 Concerning Disaster Management’ (Law No. 24, 2007 of Indonesia) as an exemplar, it is understandable that science has the evidence needed for disaster management and climate change adaptation.
Yet, science is not the most fruitful exchange and communication ground for the two issues. Scientific researchers therefore need to rethink their communication strategy in order to reach policy makers and other audiences more effectively. As Moser and Dilling (2011) argue, “the audience itself must become the first concern” for scientific communicators (p. 166). Often, scientific researchers are too consumed by the message they want to communicate to the extent of forgetting that the policy makers they are trying to reach may not have the time, willingness or capabilities to interpret complex scientific messages.
Communicators of scientific evidence must therefore be willing to understand their audiences, their values, interests, mental models, misconceptions, aspirations, and pre-existing knowledge regarding specific policy issues. In literature (Downing & Ballantyne, 2007; Leiserowitz et al., 2008), it is indicated that scientific communication could benefit from audience studies, which would provide insights on effective communication strategies to different audiences. Scientific researchers must remember that policy makers are often overwhelmed by the amount of information they gather or get from external sources regarding an issue under investigation (Kudom-Agyemang, 2014).
In Law No. 24, 2007 of Indonesia for example, scientists played a critical role in advising Indonesian policy makers regarding the disaster cycle in the country. However, such advice was offered at a time when the country was in a hurry to develop and implement a disaster management policy, especially considering the 2004 tsunami. Scientists therefore had to package their evidence in a clear, concise and easy to decipher manner.
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