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Plurality of identity refers to chosen or multiple identities (Miller 2013, 2). Real identity is an aggregate of selves or identity aspects in various contexts and real identity is not subject to manipulation (Cocking 2009, 127; 135). Online identities might correspond to real identity and multiple identities are virtually possible on the same or different online platforms (Ellison 2013, 10; 14). Basically, social media enables users manipulate, diversify or distort identities for legitimate reasons such as privacy or deliberate misinformation. Cocking (2009) asserts that computer-mediated communication enables showcasing of users, entrance and contribution to interest groups and communities (123).
Digital technologies have enabled modification of identity or creation of several identities (Ludovico, n.d.). Miller (2013; Ludovico, n.d.) refers to the 1993 New Yorker cartoon of a dog telling another that virtually, nobody knows it is a dog to explain virtual identities (3). The dissolution of the real life identity by technological advances results in fragmentation illustrated by multiplicity of identities and interconnections in various digital media. Private content postings results in partial representations of real life identity which is disjointed and rarely matches the original. Ludovico likens the phenomenon to opening up to strangers not likely to be met again. These online identities are unpredictable since they are constantly updated to create fictitious characters and exaggerate of real ones in identity experimentation.
In pre and post web 2.0 standards, social media influenced formation of plural identities. The web 2.0 sites enable user generated content as opposed to the preexisting commercially and institutionally generated content (Vallor 2012; Pasquier 2010, 21). Vallor 2012 asserts that early use of these sites linked
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