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With the increasing levels of globalization which results from liberalization of markets, efficient flow of information and integration of economies, the level of competition has increased tremendously. The fashion industry is one of the most profitable businesses in the world…
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Download file to see previous pages... Therefore, in order for the businesses to remain competitive, advertising and fashion shows have become important activities that aim at attracting the customers. However, the level at which models with low body mass index is used in fashion shows and advertising within the fashion arts is alarming. This paper will therefore discuss reasons why use of models with low body mass index in fashion shows and advertising within the fashion arts should be banned.
The largest market segment composes of the young generation. These are people who are willing to use their disposable money on luxurious goods. Therefore, they are easily swayed by the models with low body mass index. With the changing perception concerning the fashion industry, many of the young people want to look like the models that are used in the fashion shows and adverts of the fashion arts. Even though majority of them do not have the knowledge on losing weight, they try to use any means available to look like the fashion models. For instance, research indicates that many turn to diet in order to reduce their body mass index (Perrier 27). This is through reducing the amount of food they take or skipping some of the meals. Majority of these people ends up being malnourished or suffering from diseases that are associated with poor feeding habits. On the other hand, other groups of people have turned their attention to drugs that are perceived to help the users reduce the body mass index. Some of these drugs have devastating side effects. Majority of the users suffer from body reactions that emanates from the use of the drugs. This is because there are no prescribed ways of using them. Furthermore, majority of them are misled and do not have the information on the repercussions of these drugs on their bodies. Therefore, during fashion shows and fashion adverts, models used should be a representative of the whole population. These are people of all body sizes. Nevertheless, during ...Download file to see next pagesRead More
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