Perception management - Essay Example

Perception ManagementSynopsisThe film corporation is a vexed form of film, which tries to instigate the perverted state that our corporate world is fostered on. As the film commences we are shown an interview of 40 subjects all from supreme positions, CEOs, managers, and other apex positions in the corporate world. The Film delves into various aspects as will be highlighted in the subsequent accounts of this response.As legal “Person”The corporation is made to be reverted on the interest perspective of the people, imbued with a personality to serve.

In the next 100 years from the 19th century saw the corporation rise to dominance Wealth is a paramount need and goal for the corporate that’s why it choses only the best of the best to work for them. All this is at the expense of the innocent public whom are subjects of their manipulation and conjugation. ’the unintended transaction between two parties on a third” (Milton Friedman, 34) The corporate world is subject to malice and it poses as a body of interest on safeguarding the legalities of the people but the underlying truth is that they are preying on the disparity of its clients.

Pathology of commerceFrom Laissez-faire, the corporation equitably fits the term ‘Psychopath’. It’s not affected by guilt but is highly mimic capable, to take defiant qualities just to win over clients. This is attributably the principle of the corporate operation. Mind-setThe corporation is skilful in mind setting since the mind is the window to opportunistic values. Sam a former CEO at good year tire explains that the corporation is highly opportunistic, and its these that makes it dominant.

Monstrous obligationSir Mark Moody recounts on his exchange with the civic rights activists when he was the then chairman of Royal Dutch shell. He finds the corporation a malignant organisation, since his actions on subjecting others to pain in terms of economic stress is what earns the corporation millions of dollars.Perception ManagementThe corporation spends billions on clientele advertisement but what also serves as a manipulating strategy is the use of children as the ‘nag factor’. You manipulate your clients into perceiving that they are the ones in control (Lucy Hughes).

This is a clear and vivid profile of the conformity of corporation to malice. In conclusion, from viewing and analysing the film, I resort to base my response as the precedence of my accounts. Furthermore, the corporation gives a glimpse of the real situation on our current corporate world. On can’t help but wonder, ‘just how safe are our corporates?’ Relevant to the film I echo the fact that indeed the corporate world is a playing field where for one to survive depends on just how good you can manipulate your playmates.

ReferenceThe corporation. Dir. Mark Achbar. Perf. Corporate world. Zeitgeist Films, 2005. HD-DVD.