The importance of employees in marketing
2 pages
(500 words)
, Download 4
, Literature review
The categorization of employees as the most valuable asset of an organization has been proclaimed by many marketing, human resource and other business experts (Kotler 1986, Judd 2002, Freeman, 1993; Shoniwa and Gilmore, 1996; Peak, 1997; Business Week, 2000).... ... ... ... However, it is just a claim and no concrete measures are taken to harvest this invaluable asset....