Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Investment Analysis of Mohawk Industry, Inc and Carpetright

13 pages (4730 words) , Download 2 , Coursework

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Mohawk had tried to be competitive in its positioning in the market and acquired four pre-finishing plants in the amount of $147 million as part of their long term development plan.... The paper "Investment Analysis of Mohawk Industry, Inc and Carpetright" states that Mohawk and Carpetright are both in the carpet business and both companies are being traded....

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Strategic Asset Seeking. Chinese Business Groups and their Differences in Oversees Expansions

11 pages (2750 words) , Download 3 , Essay

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The current trend of countries' economic performances and investors' decisions are both influenced and have an impact on foreign direct investment (FDI).... Companies are taking risks in foreign countries by transferring some of their assets to form new enterprises.... ... ... ... What is Strategic Asset Seeking?...

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Emotional appeal In advertising

9 pages (2250 words) , Download 2 , Essay

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While targeting a particular audience, knowing the kind of audience one target is very important in determining the communication channel chosen.... Thus, an advertiser can reach to more old people by using the print media as an advertising medium for products targeting the old people.... Likewise, using the internet to advertise any commodities targeting the young people has a higher likelihood of earning better results....

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Angela Ahrendts Leadership Analysis

11 pages (3098 words) , Download 1 , Case Study

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Leadership is targeting unseen realities.... She believed the situation as an opportunity to take more advantage of this category and finally she recognized that all Burberry's peers were targeting the women section.... For example, when she came to Burberry she revitalized the concept of targeting consumers at Burberry and decided to target customers digitally, and the backend strategy was the operational excellence....

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Internationalization of Koyo Jeans from Hong Kong

8 pages (2000 words) , Download 2 , Term Paper

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Though he had started a small business targeting the local clients in Hong Kong, today the business has spread to China and Spain.... The management is targeting to explore other parts of the globe.... Though he had started a small business targeting the local clients in Hong Kong, today the business has spread to China and Spain.... The management is targeting to explore other parts of the globe; specifically Singapore and Brazil (Cavusgil....

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Petroleum economcs and project management

15 pages (3750 words) , Download 2 , Assignment

The organisation of petroleum exporting countries (OPEC) was created in 1960 based on principles of ensuring the stability of prices in the oil market, obtaining stable revenues for oil producing nations and to provide a reliable and efficient supply of oil to the consuming.... ... ... One of the major functions of OPEC is to ensure stability by making sure the prices are kept in a moderate range and avoiding extremes in the ever volatile oil market. ...

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Customer Service of Tesco PLC

14 pages (4117 words) , Download 0 , Research Paper

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The paper "Customer Service of Tesco PLC" focuses on the critical analysis of the major issues on customer service of Tesco PLC.... Customer service is one of the most important phenomena of any business.... The number of total consumers and their spending capacity is rapidly increasing across the world....

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Strategic Planning

38 pages (9500 words) , Download 4 , Research Paper

This paper presents the strategic plan for Delta Corporation in Qatar.... According to the paper, nowadays, strategic planning is very important to business success.... The more managers understand their business, the more they can create a good strategic plan for their business.... ... ... ... The author of the paper introduces the strategic plan for one of the most successful world's companies....

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Enterprise Strategy and IS at Cirque du Soleil

12 pages (3293 words) , Download 2 , Case Study

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eo-targeting is an important process that enables a company to send messages to specific audiences depending on their particular locations.... Additionally, by targeting specific customers, the company will manage to create certain niches and consolidate their market share through encouraging and analyzing their feedback (Lujan 2013, 34)....

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System Map of a Garden

12 pages (3000 words) , Download 2 , Essay

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Rabbit meet could be supplied to external rabbit consumers such as restaurants and hotels while dogs and cats could be sold to people interested in pets.... This paper observes the system map of the farm garden both in terms of a consumer and an operations manager.... The farm garden is an organization that produces wildlife for sale....

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Managing Communication Knowledge and Information

7 pages (1750 words) , Download 3 , Essay

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The Company sells whole bean and ground coffees, including the Starbucks and Seattle's Best Coffee brands, as well as a selection of premium Tzo teas and other related products, to institutional foodservice companies that service business and industry, education, healthcare, office coffee distributors, hotels, restaurants, airlines and other retailers (Grant, 2008, pg....

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Tourism as a Tool for Reducing Poverty

7 pages (1500 words) , Download 2 , Essay

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For instance, in 2003, Kenya received over one million tourists, which lead to rise in bed capacity, in classified hotels to over 73,000.... An essay "Tourism as a Tool for Reducing Poverty" outlines that Kenya does not perform quite well, but it is the largest economy in East Africa....

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Indian Cuisine

7 pages (1750 words) , Download 3 , Research Paper

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In addition, most popular hotels and restaurants are promoting the mixing of styles.... The preparation of many Indian dishes takes a lot of time for instance; cutting vegetables requires the whole day, the spices are pounded using a stone while one is required to sit patiently by the fire for hours on end....

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Mergers & Acquisitions

8 pages (2000 words) , Download 2 , Essay

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For example, during the sixties ITT acquired such diversified businesses like car rental firms, bakeries, consumer credit agencies, luxury hotels, airport parking firms, construction firms and restaurant chains etc.... The term ‘merger' is often abused, by being loosely applied to refer to any form of business combinations....

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Understanding Economic Diversification in the UAE

7 pages (1750 words) , Download 2 , Research Paper

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The paper began with a discussion of the UAE economy, whereby the paper identifies the growth of economy that has been attributed to improvements in the property rights, monetary freedom, and labor freedom.... .... ... ... The paper will also focus on the concept of the economic diversification by identifying ways through which diversity contributes to the economy....

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Human Resource Management

5 pages (1250 words) , Download 2 , Essay

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Human resource management in hotels.... In short, the success and failure of an organization depends on the functioning of its human resource management.... This paper analyses the context, concepts and practices of HRM and the evidences linking HRM to improve organisational performance....

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Ruby Bridges and the Civil Rights Movement

8 pages (2000 words) , Download 2 , Term Paper

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They were forbidden to enter schools, restaurants, theatres or hotels of the whites because racial discrimination and segregation was rampant at that time.... The author examines "Through my Eyes, an autobiography of Ruby Bridges herself portraying a touching story of a small child aged 6 years and caught up in the turmoil of racial discrimination and segregation of the Blacks that she had witnessed during and after the Civil Rights Movement....

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Factors Affecting Leadership Effectiveness

7 pages (1919 words) , Download 2 , Literature review

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anagers (60) and non-managerial employees (662) totaling to about 722 participants from various botique hotels in Turkey.... The "Factors Affecting Leadership Effectiveness" paper provides a review of articles on empirical studies on leadership.... Not so much as to present an overview since only 6 articles are presented but as a matter of showing examples of empirical researches on leadership....

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Measurements of Aid Effectiveness

8 pages (2450 words) , Download 2 , Literature review

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This dissenting view to what is largely believed to be a humanitarian cause and thereby a moral virtue is borne out of the observation that there is – to me at least – a disturbing anomaly in international aid: the paradox of lavish conferences held among development professionals with exorbitant pay checks in intercontinental first class hotels discussing the plight of the poor in the pretence of looking for solutions to end such poverty (Hancock, 1989)....

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Organisational Culture

10 pages (2500 words) , Download 4 , Essay

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Companies like large retailers, oil and gas exploration firms and hotels follow such organisational culture (Ahmad, Gilkar & Darzi, 2008, p.... This essay describes 'Culture' of an organization, that often stands as a metaphor for its value and ethics.... The success of an organization is directly related to its organizational culture....

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Casino Gambling in Kentucky

7 pages (2038 words) , Download 2 , Essay

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The author of the essay "Casino Gambling in Kentucky" states that the argument in favor of casino gambling in Kentucky is based on its supposed ability to meet economic goals.... People pass judgment about its disadvantages without really knowing the real benefits of having casinos in Kentucky.... ...

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International Economic Environment of Business

7 pages (1750 words) , Download 2 , Essay

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estaurants & hotels 5 5 3 8 17 16 ... The successes recorded in United Arab Emirates would not have been possible if some economic strategies have not been adopted for the past decades; hence, some of these strategies employed from 60s to this day are properly explained in this paper....

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Is the HIV/AIDS Pandemic Exclusively a Third World Security Issue

9 pages (2451 words) , Download 2 , Literature review

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He notes that, in the case of Yugoslavia, “To contain the resulting outbreak, Tito's government vaccinated 18 million people and quarantined some 10,000 in commandeered hotels and apartment buildings ringed with troops and barbed wire.... This paper "Is the HIV/AIDS Pandemic Exclusively a 'Third World' Security Issue" presents arguments in favor of a greater role for the West in combating HIV/AIDS in the developing world....

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Starbuck's International Operations

7 pages (1976 words) , Download 4 , Case Study

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Starbucks furthermore begun trading merchandise and went into alliances with businesses for example Canadian Airlines, United Airlines, Starwood hotels, Barnes & Noble, and Dryers Ice Cream.... The "Starbuck's International Operations" paper explains why Starbucks had to expand outside the US and the entry strategies it adopted in international markets and discusses the various risks faced by Starbucks and the effect of these risks in its revenues in international markets....

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In and Out of Hula Dancing

7 pages (1750 words) , Download 2 , Coursework

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Every year thousands of tourists are visiting Hawaii get the privilege to watch “real Hawaiian hula dancing” through a packaged tour with a Luau setting or in their respective hotels where they are given a glimpse of the gigantic heritage.... The paper 'In and Out of Hula Dancing' gives a detailed background of Hula dance, which is not just physical activity for good body shape but contains a lot of traditions and social connotations....

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Are 2012 Olympics a Waste of Money

7 pages (1896 words) , Download 1 , Essay

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Construction activity would encompass building hotels, laying roads, parks, even shopping malls and of course living quarters for the thousands of athletes who would come down to show off their expertise and brilliance.... This essay "Are 2012 Olympics a Waste of Money" argues the point that millions of pounds that are being spent on meaningless competitions would be better spent on good works....

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International tourism management

4 pages (1000 words) , Download 3 , Assignment

It is held each year at the ExCel exhibition centre in London during November.... You have been asked by a non-governmental organization (NGO) to evaluate the potential.... ... ... The NGO is interested to hear about academic research that explores real world examples from the tourism industry.... One of the major challenges of corporate social responsibility of international tourism is to curb child prostitution and sex tourism....

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Ways of Developing a New Democracy of the Image in Photography

8 pages (2254 words) , Download 0 , Essay

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At that time reporters, producers, and professional cameramen sent by their editions went not to the places of catastrophe but to the airports and hotels to find the witnesses of disaster that could share their videos (Allan & Thorsen, 2009, 67).... The essay "Ways of Developing a New "Democracy of the Image" in Photography" focuses on the concept of photography that is closely related to the concepts of memory and identity....

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Invasive Species of the Great Lakes

8 pages (2101 words) , Download 2 , Assignment

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The tourist sector itself experienced serious losses as with beaches closing leads to closing of such places as hotels and cafes (Aquatic Invasive Species Cost Businesses Hundreds of Millions Annually 1).... In the paper 'Invasive Species of the Great Lakes,' the author discusses one of the most famous interconnected chains of lakes as they form the biggest freshwater pool on Earth....

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World Tourism Organization

8 pages (2296 words) , Download 1 , Report

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Issues paper for discussion at the Global Dialogue Forum for the hotels, Catering, Tourism Sector (23-24 November 2010). ... This report "World Tourism Organization" focuses on the UN agency responsible for the promotion of sustainable and universally accessible tourism.... The organization is also offering leadership and support to the tourism sector in advancing tourism policies and knowledge throughout the world....

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Challenges That Flight Attendants Face

7 pages (1750 words) , Download 2 , Research Paper

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Sometimes this may not be the case since airlines may call back flight attendants just shortly after booking into hotels.... The thesis statement of this research will be based on the following on the following statement: The job of steward and stewardess has different disadvantages, which can be dangerous, this is why the employees have to be willing to make sacrifices and engagements....

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The Plight of Somalis in Minneapolis

7 pages (2039 words) , Download 1 , Essay

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oday, there numerous shops, hotels, butcheries, and souvenir outlets, offering African products, dishes, and Somali influenced consumables.... The paper "The Plight of Somalis in Minneapolis" describes that the life of Somalis living in Minneapolis, like all other places across the US offers a whole range of issues to scrutinize and intervene, especially for the law enforcers, civil societies, lawyers and international relations students....

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Information Systems - Customer Operated Point Sale System vs Mobile Phone Communication Systems

7 pages (1871 words) , Download 4 , Essay

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The systems are widely applied in many organization and businesses, which include casinos, hotels, stadiums, retail stores, gas stations, and personal service businesses.... The paper "Information Systems - Customer Operated Point Sale System vs Mobile Phone Communication Systems" explains that IS can involve simple or complicated processes....

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Comprehensive Strategy of Efficient Communication for a Significant Shift in the Company Direction

6 pages (1817 words) , Download 2 , Term Paper

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The importance of communication within organizations: a research on two 5 star hotels in Antalya region.... The paper intends to recognize and to develop a comprehensive strategy that can be implemented in an organizational perspective to efficiently communicate a significant shift in the company direction....

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Problems of Homelessness

9 pages (2250 words) , Download 3 , Research Paper

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When people from rural areas started to come to urban centers they usually don't have a home to live in and everyone cannot afford hotels.... In this paper, the author talks about homelessness and their problems.... The paper includes the steps taken by the community for the homeless people and also the different programs that exist for homelessness....

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Aviation Safety System

7 pages (1830 words) , Download 2 , Annotated Bibliography

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The arising question is why there are no security officials for the protection of transportation industry as visible in night clubs and hotels.... This paper 'Aviation Safety System" focuses on the fact that the topic of this essay is aviation security.... Considering the numerous cases of terror attacks and other forms of insecurity happening in aircrafts today, the topic is important....

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Immigration to Irish Society

8 pages (2566 words) , Download 1 , Coursework

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The non-Irish workers in the South are mostly concentrated in Dublin, and they work in hotels, retail, health and the manufacturing sector.... The paper "Immigration to Irish Society" states that social ills such as racism and crime have also risen due to the increased number of foreign internationals....

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Advantages and Disadvantages of Migration to China

8 pages (2294 words) , Download 2 , Essay

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This includes cheap restaurant meals, massage, housekeeping, hotels, phone and Internet services (“Cost of Living in China”).... This paper "Advantages and Disadvantages of Migration to China" discusses several reasons for migration to China.... These include the rapidly growing economy, the internationally recognized educational system, the cheap and efficient facilities, and the positive image that China has on Western people....

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Economic Importance of Indian Ocean

9 pages (2521 words) , Download 3 , Case Study

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Similarly, the ocean waves, hotels, and large pool of water offer opportunities for these nations to offer sporting activities hence generating revenues.... This paper "Economic Importance of Indian Ocean" discusses the Indian Ocean and its economic importance that has made many nations scramble for its control with India, the US and China taking the center stage....

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How the Present Day Data Centers Are Turning to Virtual Data Centers

8 pages (2177 words) , Download 0 , Literature review

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Lastly, the individuals will pay less retrieving files from virtual machines compared to travelling 5,000 miles to locate the lost laptop tucked in the hotels.... This literature review "How the Present Day Data Centers Are Turning to Virtual Data Centers" delves into the benefits of Hyper and cloud computing environment....

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Early Modernism and Art Nouveau - A Comparison

8 pages (2000 words) , Download 3 , Essay

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The artistic genius of this particular architect was instrumental in creating a range of modern marvels that also served as houses, hotels and modern landmarks (Pfeiffer 1993).... The essay compares early modernism and art nouveau.... To put it simply, primarily art is about placing items and forms, usually having symbolic significance in patterns and ways that tend to directly influence the human senses, perceptions, intellect and emotions....

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Perception of the Fair Society to Reach the American Dream

8 pages (2000 words) , Download 3 , Term Paper

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he earlier movement in the 1960s and 1970s was mostly concerned with wage bargaining, equal treatment between blacks and white workers and the abolition of the white only institutions and places of entertainment including hotels and public parks.... This paper gives the sign to the perception of the fair society with equal opportunities to reach the American Dream, not 1% of the elect....

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Key Concepts in Tourism Policy and Planning

6 pages (1797 words) , Download 0 , Literature review

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Focus should not be put only on the travelers but also hotels, food services, tourism as a business and food services.... This literature review "Key Concepts in Tourism Policy and Planning" discusses tourism policy and planning as valuable to the state in regard to tourism development....

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Fire Protection Techniques and Effects to Operational Strategy of Fire Fighting

10 pages (2571 words) , Download 0 , Case Study

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They are mostly found in dinners, fast- food chains, sports centers, food courts, hotels, cafeterias, gourmet restaurants and many other food service areas.... This case study "Fire Protection Techniques and Effects to Operational Strategy of Fire Fighting" presents a fire that is a good servant when properly handled but a bad master when poorly handled....

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Definition of Valuation Land

7 pages (2339 words) , Download 0 , Assignment

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ther amenities available in the area where the property sits include primary and secondary school for the children in the locality, University of Southern Queensland located about two miles from the property, a number of child minding facilities, fast food chains, hotels, supermarket and petrol stations located a few meters from the property....

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Main Concepts of Sustainable Development, Impact of Production, Trade, and Biotechnology on Diversity

8 pages (2312 words) , Download 0 , Essay

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Water pollution is mainly caused by pollutants which find their way into water sources either directly or indirectly especially from homes, hotels, farms, oil spills and industries without being treated to remove harmful components or chemicals.... The author of this paper "Main Concepts of Sustainable Development, Impact of Production, Trade, and Biotechnology on Diversity" tells that the environment is adversely degraded and this brings about poverty and exposure to many environmental disasters....

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Engineering Design Practice

10 pages (2621 words) , Download 0 , Assignment

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a) Guide to fire Precautions in Existing hotels, Guesthouses and Similar Premises ... "Engineering Design Practice" paper explains fire resistance testing, reaction to fire testing, effects of temperature on flammability limits, heat release rate in relation to fire hazards, and factors that will influence the fire development and the rate of fire growth within a compartment....

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Environmental Risks, Probability, and the Logical Tree of a Tsunami

7 pages (2038 words) , Download 0 , Assignment

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People can also avoid constructing residential buildings and hotels at very close proximity to the coastline.... The paper "Environmental Risks, Probability, and the Logical Tree of a Tsunami" describes the scientific approach for quantifying the pathways risks and weaknesses of these approaches, assesses the feasibility of controlling these risks, compares the likelihood and magnitude of these risks....

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Issues of Race and Empire in British Social History and Politics

8 pages (2201 words) , Download 2 , Essay

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44) state that racial discrimination in education, hotels, public places and social services was rampant.... The paper "Issues of Race and Empire in British Social History and Politics" states that society and politics have been largely impacted by British Empire ideologies.... Capitalism and imperialism are the theories that have been drawn from the social and political history in this essay....

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Leisure Concept as an Investment

6 pages (1848 words) , Download 0 , Assignment

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They provide foreign exchange and also boost local business such as hotels and rental services (Long, 2007).... This assignment "Leisure Concept as an Investment" presents leisure that refers to free time in which one can relax or do what they choose to depend on their interest.... This is the time that is supposed to be used depending on one's judgment or choice....

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Essays on Segmentation Targeting and positioning of hotels