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Comprehensive Strategy of Efficient Communication for a Significant Shift in the Company Direction - Term Paper Example

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The paper intends to recognize and to develop a comprehensive strategy that can be implemented in an organizational perspective to efficiently communicate a significant shift in the company direction. The change that is to be initiated will encompass alterations of the senior managerial level.   …
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Comprehensive Strategy of Efficient Communication for a Significant Shift in the Company Direction
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Download file to see previous pages In this era of globalization, change has become synonymous with any organization’s growth and success. Change has also turned out to be the constant factor for an organization in order to meet with the rapidly volatile changing business environment. Change is observed to be certainly essential to attain progress and competitive advantage for an organization (Van der Aalst & Basten, n.d.). However, it has been a recognized fact that in an organizational context it is quite easier to determine and plan about initiating any change process than to execute it. This is because it is simpler to change systems as well as processes rather than to change the notion and the perception of people towards any impending change. It is a recognized fact that people in an organization i.e. employees are the key players and drivers in order to achieve desired success from initiating any change process. Therein lies the need for proper communication of change among the employees with the aim to improve and to tackle any behavioral problem that can occur (Neogroup, 2007).

In the organizational scenario, in case of the change management process, a significant problem that generally takes place is regarding proper communication of change. An organization’s higher management primarily desires to initiate a change process in order to bring in certain positive alterations in the organizational fortune. These changes requiring situations often include alterations in senior management and the induction of additional staff in the organizational workforce. If these situations are not handled properly then it can lead to an unpleasant work environment, resentment among the employees and low employee morale among others. These factors can, in turn, create an inverse reaction within the organizational context and any positive desired outcome can become void (Government Office for the South West, 2007).  ...Download file to see next pagesRead More
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