Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

International management

12 pages (3000 words) , Download 2 , Essay

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The organizations worldwide face a number of challenges when they decide to go global.... This is a common problem that they face since they do not have any prior knowledge or understanding of the new territory that they will do their business from.... ... ... ... to find out and research the strengths and weaknesses of this area and hence upon getting the much needed knowledge, base their theories and strategies in a much more effective and efficient manner....

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The Low-Fares Airline

10 pages (2946 words) , Download 1 , Case Study

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The paper "The Low-Fares Airline" presents that Ryanair is a major force in the low-cost airline sector and is one of the big players in Western Europe.... In global terms, the company held a 0.... % value share of air transportation, to rank 27th in 2008.... ... ... ... CEO Michael O'Leary can be characterized as an eccentric, charismatic leader....

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The Rise of E-business in the Music Industry

10 pages (2754 words) , Download 2 , Term Paper

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The paper "The Rise of E-business in the Music Industry" highlights that the evolution of computer technology has transformed the conventional sources of music into digital forms.... Digital music is the latest form of music that is preferred for its convenience and quality.... ... ... ... E-business companies need to offer their customers reliable service throughout the day since otherwise, they will start losing their customers....

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The Majority of Consumers in the Market Segment

20 pages (5327 words) , Download 2 , Dissertation

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The positioning of Armani into a global fashion house required that it develop a luxury fashion and accessory line that was easily accessible to the public, well marketed, priced to a specific demographic group, and had the distribution mechanism by which to introduce a continuous stream of new and innovative products (George & Zinkhan, 2006, p....

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Strategic Management- Chiquita's Banana Business in Columbia

4 pages (1000 words) , Download 2 , Essay

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Multinational companies have experienced diverse challenges while conducting businesses abroad.... These companies ought to put up with economic, social, legal and political predicaments within the host nations.... .... ... ... Name Course Instructor Date Strategic Management- Chiquita's Banana Business in Columbia Introduction Multinational companies have experienced diverse challenges while conducting businesses abroad....

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Medical or Surgical Ways of Caring and Treating Decubitus

4 pages (750 words) , Download 2 , Essay

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The present essay "Medical or Surgical Ways of Caring and Treating Decubitus" is focused on the care provided while treating decubitus.... Admittedly, when the patient rests in such a position for a long time they run the risk of developing bedsores called ulcer decubitus.... ... ... ... These are pressure, shear force and friction....

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To what extent is 'free jazz' really free

8 pages (2000 words) , Download 2 , Essay

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The general conceptualization of the music associated to a narrowly defined notion of the jazz norm, has been instrumental not only as a marketing category but has served to influence the rapid mainstream positioning of an enclosed, neo-traditionalist category of jazz.... The author of this essay under the title "To what extent is 'free jazz' really free?...

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Understanding the Concept of Organizational Management - Ford Motors

8 pages (2000 words) , Download 4 , Essay

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This new positioning made their competition horizon broader and they formulated the strategy to compete in the market by continuing production of classy trucks and SUV's.... Organizational Management today can be defined as a mix of art and science which enables a manager to get the things done and managing the people to do their work competently....

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International Business Finance - Martin Smiths Background in Banking and Economies

8 pages (1893 words) , Download 0 , Case Study

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he restaurants are frequently refurbished and remodeled to improve sales and positioning. ... Faced with this scenario, there was a necessity of the carry out thorough market/industry feasibility study to overview the three potential companies for the buyout.... Newport Partners are entitled to buy failing companies and try to make money out of them....

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The Strengths that the Royal Caribbean Cruises

8 pages (2184 words) , Download 0 , Case Study

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Growth within the organization and the industry as a whole has been triggered by the presence of a healthy economy in both Europe and the Caribbean, a wide range of destinations that are served, good product positioning and additional ships purchased by the organization.... This paper "The Strengths that the Royal Caribbean Cruises" suggests that the Royal Caribbean Cruises enjoyed major industry developments....

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The Strategic Position of Volkswagen

9 pages (2536 words) , Download 3 , Essay

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SOCIAL The market positioning of Volkswagen's brands has significantly assisted its aim of catering to the unpredictably of social transitions and changes in consumer preferences.... In assessing the strategies of the company, the paper "The Strategic Position of Volkswagen" categorizes the analysis of the subject in terms of discussing the strategic direction and evaluating the company strategy in terms of its suitability, acceptability, feasibility, and sustainability....

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Ebay in Japan - Strategic and Cultural Missteps

7 pages (1999 words) , Download 0 , Case Study

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The extent to which national culture becomes relevant to a firm largely depends on the positioning of the firm in the internalization continuum (Almodovar 2009 p.... The paper "eBay in Japan - Strategic and Cultural Missteps" presents that EBay entered and exited the Japanese market two years later, after its failure to command a sustainable share in the online auctions market....

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International Operation Management in Starbucks Corporation

7 pages (2061 words) , Download 0 , Case Study

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When the Starbucks jointly operates with either of these companies, it can get rid of the troubles associated with a new market entry product positioning.... The company achieved an incredible growth rate during the last two decades, and currently it has spread its business operation across more than 55 countries....

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Learning Log Issues

8 pages (2299 words) , Download 0 , Essay

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At Apple, continued research and development for product and market competitiveness is among the core strengths that facilitates realization of a unique market positioning.... The essay "Learning Log Issues" focuses on the critical analysis of the major issues in the learning log....

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Supply Chain Management of Apple

6 pages (1872 words) , Download 0 , Essay

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In this way, Apple has considerably reduced its operating costs through this process without compromising on its positioning as the best technology.... The author of the current paper "Supply Chain Management of Apple" will begin with the statement that Supply Chain Management is fast gaining the position as one of the most important aspects of the business in the growing competition and globalization....

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Why Is the TRIAD at the Threat of Losing Its Dominance on World Business

8 pages (2000 words) , Download 3 , Term Paper

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However, it has not gone unnoticed that there are other economies of the world which are rapidly positioning themselves as new economic superpowers.... The paper "Why Is the TRIAD at the Threat of Losing Its Dominance on World Business?... suggests the emerging nations' evolution poses a threat to the USA, Japan, and Germany in business....

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Environmental Scanning

6 pages (1851 words) , Download 2 , Essay

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Like environmental scanning, scenario planning aims at adjusting and preparing for change, as well as positioning for the future.... The essay "Environmental Scanning" studies the evidence of increased performance for organisations which utilize environment scanning and scenario planning as it is imperative for organisations to engage the necessary resources to execute both strategies for successful market penetration and sustenance of market control....

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The Need for an Organisation's HR Function

8 pages (2000 words) , Download 2 , Term Paper

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In order to retain their competitive positioning, organizations need to contain, construct and maintain resources which are precious, atypical, non - substitutable and inimitable.... The author states that HR scope is undergoing a transformation and as a bar is being raised there is a widening gap between managers' and employees' requirements from HR departments....

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International Business and World Markets

8 pages (1750 words) , Download 3 , Essay

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he third, driver for internationalization entail competitive positioning that reflects market attractiveness or cost-effective choices.... The author of this essay "International Business and World Markets" comments on the issue of global marketing.... Reportedly, internationalization of business cannot be regarded as embodying a 'one fits all' approach....

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Analysis Strategy of an Organization from Strategic Intent and Stretch Perspective

8 pages (2000 words) , Download 3 , Essay

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These management practices should be able to create both real and perceived advantages, like, real results that are superior to competitors' and unique positioning strategy used to let potential customers and customers know about the company's offerings, respectively (Alvarenga & Malmierca, 2010)....

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Effects of the Low-cost Carrier Airline Companies on Turkish Airlines

7 pages (2150 words) , Download 2 , Case Study

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This positioning strategy of Turkish Airways appears to be more threatening for the airline because for air travelers traveling expense is one of the primary priorities.... The case study under the title "Effects of the Low-cost Carrier Airline Companies on Turkish Airlines" points out that Turkey appears to be a very attractive market for low-cost airlines and many low-cost airlines have started their operations in Turkey....

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Knowledge Based Business Environment

7 pages (2079 words) , Download 2 , Essay

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This paper 'Knowledge-Based Business Environment" focuses on the fact that knowledge management is considered as at the centre of economic transformation as organizational success is now largely dependent on the knowledge management of the organization.... .... ... ... Competitive advantage is located in 'learning organizations', 'brain-based organizations', 'intellectual capital', and the 'economics of ideas'....

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The Use of Smartphones by People Is on the Rise

8 pages (2419 words) , Download 0 , Term Paper

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This involved looking for information on the corporation's websites and studying the various materials on the website on how the corporation was positioning itself to use smart phones to enhance performances were studied.... This paper "The Use of Smartphones by People Is on the Rise" examines the usage of smartphones, the services that they offer, and the possible future trend in their use among different levels of users....

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Apple Competitive Advantage

7 pages (1842 words) , Download 2 , Essay

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The decisions set should also be realistic in nature to ensure effective market positioning and formulation of manageable promotional activities.... This essay "Apple Competitive Advantage" presents the company that was initiated with a strong focus to provide quality services to customers towards meeting their demands....

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Workforce Diversity

17 pages (4778 words) , Download 2 , Assignment

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The author of the assignment under the title "Workforce Diversity" points out that Contrary to the traditional belief, all human beings are different from each other due to which their likes, dislikes, appeal, aspirations, and ambitions are different.... .... ... ... WorkForce diversity as defined by Stephen P Robbins is 'The increasing heterogeneity of organizations with the inclusion of different groups....

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Zynga Wins with Business Intelligence

4 pages (1000 words) , Download 36 , Case Study

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The third kind of decision that business intelligence supports are the type of adverting targeting that should be used for different classes and types of gamers.... An author of this report "Zynga Wins with Business Intelligence" would like to examine the business desition choice and strategy in the analytics company....

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Ensuring Social Responsibility in Entreoreneurial Ventures

4 pages (1000 words) , Download 2 , Essay

Running Head: Social Responsibility in Entrepreneurial Ventures Social Responsibility in Entrepreneurial Ventures Social Responsibility in Entrepreneurial Ventures Without any doubts, the life of an entrepreneur is stressful since he or she has take many risks in order to generate the maximum return on investment....

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Business Law - Socially Responsible Ideas Practiced by Microsoft Corporation

4 pages (1170 words) , Download 2 , Essay

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Businesses are targeting more than just earning high incomes and increasing their profits.... The author of the paper "Business Law - Socially Responsible Ideas Practiced by Microsoft Corporation" will begin with the statement that the current generations of businesses have discovered secrets to achieving their goals, growing their organizations, and keeping competition at bay....

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Information Technology Strategy and Design - Etisalat

17 pages (4583 words) , Download 0 , Case Study

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The company uses the external of over 200 villa residents and over 90 commercial outlets client segmentation tools to profile its internet infrastructure client's base.... The paper "Information Technology Strategy and Design - Etisalat" is a perfect example of an information technology case study....

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Legal Environment

6 pages (1709 words) , Download 2 , Assignment

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Assignment "Legal Environment" is analysing the cases of agreement and its possible discharge by frustration and by breach of contract to minimize the possible loss although to recover from damages.... .... ... ... A contract, which is an agreement between two or more persons, which is intended to create legally binding obligation, can be terminated or discharged....

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Street Car Named Desire: Gender Roles in Southern Society

6 pages (1500 words) , Download 5 , Essay

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Gender equality has been an issue affecting the society for years.... Both genders especially, women, have been fighting for fairness politically, economically, and socially.... ... ... ... The play and movie A Streetcar Named Desire, written by Tennessee Williams, played and filmed in 1947 and 1951 respectively has brought out the gender roles of the southern society....

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(Manifesto, Any thing do with Hong Kong or Canada, or, any problem do with canada food industry)

4 pages (1000 words) , Download 2 , Essay

Student's Name: Professor's Name: Course Name and Number: 13 January 2013 (estimated word count = 1,423) Using Sharks' Fins in Making Delicacy Soup Introduction The debate on preserving or conserving environmental resources includes all living things, whether terrestrial animals or marine organisms....

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The comparative analysis of The Secret Life of Walter Mitty and The Necklace

6 pages (1500 words) , Download 2 , Essay

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James Thurber's “The Secret Life of Walter Mitty” and Guy de Maupassant's “The Necklace” were created in different historical periods, in different states and completely different settings.... The characters of these works experience different fates and the stories plots have different endings....

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How broadway shows contribute to New York economy

5 pages (1250 words) , Download 2 , Term Paper

Topic: How Broadway Shows Contribute to New York Economy Introduction Broadway Shows!... ... Well every one knows how fantastic they are, and how much people love to indulged in them.... The Broadway shows are an integral a part of the New York City life and it contribute significantly to the cultural and economical part of the city....

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Science Fiction: The Matrix

5 pages (1250 words) , Download 2 , Term Paper

Date Science Fiction: The Matrix The last decade of the previous millennium unleashed a sci-fi spree in Hollywood.... It is quite amazing that the concept of artificial intelligence and robotics is no more a day dream.... The inquisitive human mind is now in search of his own robotic replica that apart from inner metal machines resembles him in all other aspects....

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Gardners Art Through The Ages

4 pages (1000 words) , Download 2 , Essay

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The book Gardener's art through the ages clearly demonstrates the theme of poverty and wealth in our society.... This is because most of the artistic works of the earlier period aimed at separating the poor from the rich.... .... ... ... Student's Name Professor's Name Course Date of Submission Gardner's Art Through The Ages The book Gardener's art through the ages clearly demonstrates the theme of poverty and wealth in our society....

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The Peculiarities of Khalifa Tower Skyscraper in Dubai

6 pages (1500 words) , Download 2 , Research Paper

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The paper "The Peculiarities of Khalifa Tower Skyscraper in Dubai" highlights that the Khalifa Tower stands as a name that has changed the skyscape of the world.... It has further increased the elevation levels of the globe and made things even higher to achieve.... ... ... ... What is most interesting is the fact that the Khalifa Tower has been able to garner a lot of support at the hands of the people who have made this dream possible (Bayley, 2011)....

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Love or Morality, Which is More Important

5 pages (1250 words) , Download 2 , Essay

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According to several sources, the act of committing adultery is viewed as a highly unethical and immoral act.... .... ... ... However, there are several individuals who perceive the act of adultery as an act of cheating in a relationship, which is justifiable under certain conditions.... Therefore, adultery is portrayed as an unfaithful and dishonest act in a marriage....

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The Law on Misrepresentation

7 pages (1717 words) , Download 1 , Case Study

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This paper 'The Law on Misrepresentation" focuses on the fact that Michael has a legitimate claim for misrepresentation.... Jatinder violated the Misrepresentation Act of 1967, which in effect makes a person liable for damages for making fraudulent misrepresentations.... .... ... ... The Act awards damages 'where a person has entered into a contract after a misrepresentation has been made to him by another party thereto and as a result, he has suffered loss'....

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Gershwin, Tchaikovsky, Chopin in Music

6 pages (1703 words) , Download 1 , Essay

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This work called "Gershwin, Tchaikovsky, Chopin in Music" describes 3 concert pianists, 3 composers expressing their individuality through their love of the local (national) music.... The author takes into account the details of their biographies, experience, their work, and influence on people.... ....

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When an American Meets an Arab

5 pages (1250 words) , Download 2 , Essay

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The paper intends to give an insight into my interactions with the American delegates while working with a UAE based Telecom Company.... I must say that to an ordinary person not used to cultural variations, situations marked by cultural diversity may give way to some agony.... ... ... ... This essay demonstrates that in the contemporary globalized world, business is about adjusting to and accommodating a mosaic-like environment marked by varied cultural peculiarities towards things and issues....

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Stereotypes and Experience of Travelling

6 pages (1543 words) , Download 2 , Essay

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The author of this essay "Stereotypes and Experience of Travelling " describes his own experience in traveling through England, France, Italy.... The author outlines interesting facts, features of mentalities.... .... ... ... When a person gets an opportunity to travel, he gets a fair chance to learn the art of dealing with unexpected situations, to broaden his exposure, to be able to tolerate the differences in cultures and individuals and to develop a better judgment about the world, its people and his own existence....

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Various Aspects of the Design and Construction of a Major Civil Engineering Project of the Last Years

6 pages (1609 words) , Download 3 , Assignment

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The object of analysis for the purpose of this paper "Various Aspects of the Design and Construction of a Major Civil Engineering Project of the Last Years" is Burj Khalifa, a skyscraper in Dubai, UAE, and is currently standing as the tallest man-made structure in the world.... ... ... ... Burj Khalifa stands at two thousand, seven hundred and twenty-two feet above the ground (3,8)....

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Hospitality Law review questions

4 pages (1000 words) , Download 2 , Book Report/Review

According to Section 18 of the federal wage and hour law, employers must always apply the standards (state or federal) that offer the most benefits to.... ... ... The primary purpose of the Fair Labor Standards Act (FLSA) is to protect employees from oppressive employers by providing for a minimum wage rate and prohibiting any reduction in the minimum wage below a specified federal minimum wage rate for employees. ...

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City: A Guidebook for the Urban Age by P.D. Smith

5 pages (1487 words) , Download 2 , Book Report/Review

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This paper tells that "City: A Guidebook for the Urban Age" sets out an agenda to explore and celebrate what is undoubtedly one of the greatest achievements of mankind.... Cities are sophisticated and interestingly complex technological environments that shape humanity as humanity shapes them.... ...

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Smart Cities, Globalization, And Social Inequalities

5 pages (1500 words) , Download 1 , Article

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The writer of this article seeks to discuss the social advancements of a progressive modern city known as Austin.... The underlying goal of the article is to assess the influence of technology and urban development on resolving the issues of social inequality and the digital divide.... ... ... ... In the whole world, some of the developing cities have become creative due to increasing encouraging creativity and investment meanwhile boosting urban growth and the living standards of its inhabitants....

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The Use of Sound Effects in the Production of a Film

5 pages (1338 words) , Download 2 , Essay

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The paper "The Use of Sound Effects in the Production of a Film" discusses that in the modern filming industry, sound plays an essential part in the process of making the film.... In the first 30 years of filmmaking, the sound was not a major element in filmmaking.... ... ... ... The music and the sound effects that are incorporated play an integral part in this experience....

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Competitive Allocation Process as Informationally Efficient Uniquely

6 pages (1646 words) , Download 2 , Essay

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This essay "Competitive Allocation Process as Informationally Efficient Uniquely" discusses economics which is defined as a knowledge branch that conders the public's attempt to work out the individual troubles of inadequate resources and unrestrained desires.... ... ... One can simply find opposed descriptions and views of economics and it cannot be a precise science because it deals with the problems among citizens....

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Why is Managing an international Business Different from a Domestic Business

5 pages (1447 words) , Download 0 , Essay

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This paper "Why is Managing an international Business Different from a Domestic Business" explains what is globalization.... It a term identical with big companies, multinationals, and NGOs, as well as a host of other industries, one such of them keeping pace with time is the hotel management business....

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Henry Matisses The Three O'Clock Sitting

5 pages (1521 words) , Download 2 , Book Report/Review

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From the paper "Henry Matisses The Three O'Clock Sitting" it is clear that Matisse's The Three O' Clock Sitting reflects the color and light of Impressionist style with odalisque and painter-model-relationship themes.... The subject matter is a ballerina, who wants to be a painter and who is also a model....

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Essays on Segmentation Targeting and positioning of hotels