Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Piet Mondrians Work and His Insistence on Primary Colors

2 pages (500 words) , Download 2 , Essay

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The rectangular planes and prisms are evident in the picture as seems to avoid characteristic types of symmetry, instead opting for abstract positioning of figures that still retain a functional appeal to the human senses.... This paper under the title "Piet Mondrian's Work and His Insistence on Primary Colors" focuses on Piet Mondrian who was born in 1872 in the Netherlands and was an early proponent of the De Stijl movement, which came to found a form of art known as neo-plasticism....

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How Internet Shapes Contemporary Social Environment

2 pages (500 words) , Download 2 , Research Paper

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From a wartime tool to keep communication lines always open between different combat units in case of a nuclear attack, the Internet was originally military technology similar to the global positioning system (GPS) in the so-called “Star Wars” warfare which found an application in civilian use....

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Development, Frameworks and Methods

3 pages (750 words) , Download 2 , Essay

urrently, cell phones can be used as Global positioning Devices (GPS) that are able to receive satellite signals.... Initially, the phones were principally used to communicate over distances and the service given by the phones contributed to easy access to people in the business arena....

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Case Memo 2, Proposition: The BRICs should be the primary focus of international investments

1 pages (250 words) , Download 2 , Case Study

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They share this in common despite the difference in disparities, cultural differences and different geographical positioning.... Brazil, Russia, India and China which according to O'Neill they are characterized by a large population, large underdeveloped economies and more importantly governments that is willing to embrace global market and globalization....

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Stylized Sculpture Exhibition

2 pages (543 words) , Download 2 , Essay

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On first impressions, this creative exhibition shows carefully plotted usage of lights and positioning in a minimalist fashion to draw attention to the lines and forms of contemporary Japanese fashions.... The paper "Stylized Sculpture Exhibition" discusses that although most people associate sculptures with hard materials, such as clay or marble, Sugimoto has proven that the sculptural art form can be seen in softer materials, such as cotton and rayon....

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Three-Dimensional Laser Scanning of Crime Scene Gum

2 pages (623 words) , Download 2 , Essay

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They scanned a piece of chewing gum that had been air-dried for 24 hours by placing it on the tip of a tuberculin syringe needle and then positioning it on the scanning stage of the laser scanner that is fully robotic.... The essay "Three-Dimensional Laser Scanning of Crime Scene Gum" focuses on the critical analysis and description of a method that could be used for automated3-D laser scanning of gum found at a crime scene with the use of an inexpensive, automated 3-D scanner....

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Bag-Value-Mast Ventilation

1 pages (477 words) , Download 2 , Essay

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The paper "Bag-Value-Mast Ventilation" will explain and discuss the emergency medical technician of indications, equipment, and positioning of that has to be used.... It gives a framework to the technicians explaining the important parts of BVM ventilation.... ... ... ... The article gives an overview of bag-value-mask (BVM) ventilation....

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Bold Policies for Economic Justice by Darity and Hamilton

2 pages (551 words) , Download 2 , Essay

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Such child development accounts will be expected to grow progressively depending on the familial asset positioning of the parents of a child and will be an important way of providing asset security for all Americans.... The paper "Bold Policies for Economic Justice by Darity and Hamilton" states that article titled 'Bold Policies for Economics Justice' by Darity and Hamilton is one of the recent publications that have sought to address the issues of minority politics and race inequalities in the contemporary US....

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Analysis of Marks and Spencer Company

7 pages (1750 words) , Download 3 , Case Study

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This paper provides an insight into the company 'Marks and Spencer Group Plc' with relevant discussion illuminating the structure of the organization in terms of management, the company's business, its history and how it came up in the limelight all the way from nothingness.... .... ... ... The company had been a king of clothing retailers in the past and even today it is one of the largest fashion-clothing retailers in Great Britain....

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Expansion of Peter Alexander's Business Operations in UAE

7 pages (1750 words) , Download 2 , Case Study

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The objective of this paper is to analyze the importance of the international business and the scope of foreign investment in UAE with the motive to assist an Australian renowned fashion company, Peter Alexander to expand its business operations in UAE.... .... ... ... In the shadow of globalization and industrialization, the prospects of international business have enhanced at a rapid pace....

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PEST Analysis of Footwear Industry - Aeolus Air

9 pages (2250 words) , Download 4 , Case Study

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The paper "PEST Analysis of Footwear Industry - Aeolus Air " discusses that Porter's five forces evaluation has been done to show the industry attractiveness.... The simulation game helped the researcher to have an idea of the level of complexity which is involved in managing a company.... .... ... ...

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Dyslexia: Understanding the Disability and Learning the Teaching Aspects

21 pages (5970 words) , Download 3 , Literature review

This review "Dyslexia: Understanding the Disability and Learning the Teaching Aspects" analyses an understanding of the disability by the teacher is essential to help recognize, identify, evaluate and provide proper intervention to the disabled child at the right time.... ... ... ... Reading difficulties like dyslexia are very common in children presenting in the school-going age....

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Managing Organisational Strategy of Yorkshire Tea

18 pages (5270 words) , Download 0 , Case Study

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The priorities are provided to the products so as to determine their positioning in the market.... The strategic options available to the management of the company are elaborated in this report.... The strategic importance for the company is highlighted so as to determine the evaluation of the options....

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Feasibility of Setting up Electronic Equipment Store

17 pages (4994 words) , Download 0 , Essay

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The result will offer a defined segmentation of the business's customer base and then a customer frame will then be selected as the representative sample for the survey (Stacy, 2008).... The essay "Feasibility of Setting up Electronic Equipment Store" focuses on the critical analysis of the process of setting up Al Hammadi Electronic Products and Services business starting from its initial preparations to the needed steps after opening the store....

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Hot Dog Cart Business in the United Kingdom

10 pages (3058 words) , Download 2 , Essay

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Market Extension: In this strategy the business tries to achieve growth by targeting the current products in the new market.... A customer profile should be created for targeting the customers in the new market.... The paper "Hot Dog Cart Business in the United Kingdom" discusses that the hot dog cart business has achieved success in the USA....

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Environmental Best Practice: Green Tourism in the UK

28 pages (7350 words) , Download 2 , Coursework

From the paper "Environmental Best Practice: Green Tourism in the UK", we can all start right at our doorstep, in the countrysides, in our homes, or to a few, small establishments or cafes in the suburban areas of our towns and cities that promote environmental protection and preservation.... ... ...

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The Causes and Health Related Impact of Smoking

6 pages (1641 words) , Download 1 , Research Proposal

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The paper "The Causes and Health Related Impact of Smoking" describes that smoking develops as a harmless habit.... While the college pals do not include non-smoking kids in the groups, the elite groups in clubs and offices do not include chain smokers among them.... ... ... ... Peer pressure can be used to motivate kids not to smoke too....

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Sushi Digesting Genes Article Review

4 pages (1000 words) , Download 2 , Article

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The writer of this study example aims to review a science article that explains the eating habits of the Japanese.... The observation here is that upon consumption of the sushi, marine bacteria and algae are swallowed and become resident in the gut of the human body.... ... ... ... The article, Gut bacteria in Japanese people borrowed sushi-digesting genes from ocean bacteria an article written by Ed Yong is one that explains the eating habits of the Japanese as compared to the new entrants of sushi eating, the Americans....

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Definition and description of home

2 pages (500 words) , Download 3 , Essay

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To some, home is where their family resides while to others, home refers to a place of sleep.... Some people move away from a place and spend the rest of their lives longing to go back to.... ... ... This was the same case for me when I was young.... Currently, my definition of a home is that of a place where I can relax, feel comfortable and secure but definitely in a house setting....

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The Effectiveness of Tele Vision as an Advertisement Media among Women

5 pages (1250 words) , Download 2 , Research Paper

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Cost of channel is not going to be a major constraint for the company since 'Enclate' is an expensive chocolate and it is targeting on matured consumers having their own source of income.... The present research paper looks on how an advertisement campaign for expensive chocolate be planned and implemented effectively through television channels to reach its target audience....

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Spirits Soar on Flavored Liquors

5 pages (1250 words) , Download 2 , Admission/Application Essay

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Nevertheless, advantage that can be derived by targeting these two markets indicates that the consumption of wine is an integral part of the British culture and also that Diageo remains a popular brand in this particular region (Global Business Insights, 2009).... This admission essay "Spirits Soar on Flavored Liquors" aims to propose the addition of a new flavored liquor brand for Diageo....

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The Black Rage of Psychiatrist Price Cobb

23 pages (5913 words) , Download 2 , Book Report/Review

The paper "The Black Rage of Psychiatrist Price Cobb" argues that black rage should not be viewed as a mental illness, but rather a passionate expression of the struggles of African Americans.... Cobb argues that this expression could be creative, political, or destructive.... ... ... ... Together Black Rage and My American Life: From Rage to Entitlement invites African Americans to resolve internal and external conflicts through positive action....

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Psychology of Advertising

8 pages (2426 words) , Download 1 , Term Paper

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Even before developing the product the manufacturer should be clear in his views about which segment of people he is targeting and what type of advertising activities needed for the success of the product movement.... But after a careful examination, I found that this particular ad is targeting the older people who were retired....

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Managing organizational design and change

14 pages (3500 words) , Download 2 , Essay

As defined by (Chamber, 1993) an organisation is a group of individuals whether large or small which is working together guided by the direction of a certain leadership so as to accomplish a set target or goal.... With a common goal or objective, people can come together guided by.... ... ... The guiding principal for people to form an organization is to have set targets and objectives....

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Ecommerce web development business plan

15 pages (3750 words) , Download 4 , Essay

Woodville Consultancy is an online specialist in the international marketing of high-end technology products and services facilitating business, market and channel development through general consultancy, specialist market reports and project work.... Outsourcing decreases costs, increases flexibility, enhances expertise, boosts discipline, and provides the freedom to focus on core business capabilities. ...

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Nike Inc Five Year Plan Market Extension Plan

15 pages (4147 words) , Download 0 , Business Plan

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and the target markets, point of difference, and positioning. ... The paper analyses the previous Nike Inc market activity and helps to understand the various internal and external factors of the company that are considered as strengths and weaknesses and also defines many other factors that may serve as opportunities or threats to the company....

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International Sustainable Business

6 pages (1729 words) , Download 2 , Essay

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The best approach to use in the above product would be by targeting the consumer as the end user of the product.... The paper "International Sustainable Business" analyses the usefulness of a sustainable product in the market and the method of producing that product in a sustainable way....

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Performance of Perma-Wood Solarium

2 pages (1724 words) , Download 3 , Assignment

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Perma-Wood has capitalized on renovation, repair, and construction of wooden and glass structures targeting local customers who are either renovating or building new houses.... The assignment "Performance of Perma-Wood Solarium" focuses on the critical, and thorough analysis of the major issues on the performance of Perma-Wood Solarium, a renovation company based in Canada that provides house renovation and construction services....

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Digital Storytelling in the Process of Making Advertisements

6 pages (1635 words) , Download 0 , Essay

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The organization is using the storytelling targeting certain segment in the market where they tailor the advertisements in a way that can meet the needs of the consumers in the best way.... The paper 'Digital Storytelling in the Process of Making Advertisements' states that digital storytelling has proved to be crucial in the process of making advertisements....

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Business Strategy of Lafarge Tarmac Ltd

18 pages (4500 words) , Download 4 , Case Study

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Product positioning ... Lafarge Tarmac has also managed to diversify its market operations through targeting different forms of construction projects and serving them with their innovative products.... The paper "Business Strategy of Lafarge Tarmac Ltd " discusses that Lafarge Tarmac targets to be the market leader in the construction industry by commanding a large market share....

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Factors that organisation can utilise to help build brand equity

21 pages (5250 words) , Download 2 , Essay

Brand refers to different aspects such as name or symbol, which are aimed at outlining the product in respect to products of its competitors.... Since the main aim of branding is winning the customers and meeting their expectation that the products offered are the best for them, then it is mandatory to have an in-depth understanding of their needs....

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Innovation Research & Development and Growth - Nissan

12 pages (3353 words) , Download 5 , Essay

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Nissan with its new models seem to be targeting young people – young men and women.... hrough both innovations, the company has built strong association with clients by targeting the appropriate execution when dealing with customer marketing promotions and merchandising at the points of sale....

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Training Program for Westland Banks Plc: Benefits, Necessity and Practicability of the Program

10 pages (2763 words) , Download 2 , Assignment

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Within this paper the author manages to fulfill the substantiate the importance of the Westland Banks Plc training program in the current scenario, build a foundation for the proposed training course, the technique, manner, and routine for the training program.... .... ... ... Once we have analyzed the training needs of individuals at Westland Banks Plc....

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The Social Media Strategy of a Retail Enterprise

14 pages (4078 words) , Download 4 , Essay

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Various studies have described that the market positioning is very strong for those retail houses which have their presence over different social networks in comparison to those who does not (Geddes-Zoltess, 2012).... The paper "The Social Media Strategy of a Retail Enterprise" states that social media is a new tool for business communication....

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International Financial Markets and Institutions

8 pages (2681 words) , Download 0 , Assignment

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Currently, there is a competition for bench mark status over multiple instruments, and there is no curve that has been singled out to be the focus for hedging and positioning the risks of interest rates.... onetary policy is also applicable in targeting the level of inflation; however, it is primarily usable in targeting the level of growth.... ?Inflation targeting in transition countries: Experience and prospects (No....

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History of Shanghai

15 pages (3960 words) , Download 3 , Research Paper

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The planning of the structures in Shanghai in future will have modernized shopping malls, complex hotels, offices centers of China.... The paper "History of Shanghai" discusses that Shanghai, one of the cities in China, is located on the East tip of the Yangtze River Delta midway along China's Eastern Coastline....

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Introduction of Alternative Tourism Industries

14 pages (3947 words) , Download 0 , Essay

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In addition, these tourist-sending countries are engaged in the development of major infrastructure in these regions, for instance, hotels in packs, communication and transport infrastructure among other things. ... The paper "Introduction of Alternative Tourism Industries" discusses that sub-sector of mainstream tourism has played a fundamental role in ensuring sustainable economic growth and enhancement of life quality among inhabitants of the areas and regions where it has been embraced....

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Sustainability Sabic Company

12 pages (3075 words) , Download 2 , Case Study

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Environmental protection and management can help hotels to improve their revenues and sales.... This case study "Sustainability Sabic Company" is about aims to raise awareness towards protecting the ecosystem and providing services to indigenous communities.... Water and energy consume resources at the facilities that are operated by the organization....

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The Global Service Sector Enterprise in the United Kingdom

10 pages (2500 words) , Download 2 , Term Paper

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he United Kingdom has a flourishing hotel industry with many economy and medium to high class hotels.... The aim of the paper "The Global Service Sector Enterprise in the United Kingdom" is to summarize the development of enterprise in the UK.... Therefore, the writer will evaluate multiple market sectors, including manufacturing, tourism, retail, telecommunications....

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Cross cultural management

12 pages (3000 words) , Download 2 , Term Paper

Cross cultural management Name Instructor Date Cross cultural management Part I: The Han ethnic group of China China is a culturally rich country, with several cultural events in its calendar, forming a brilliant part of the Chinese culture.... While most of the current Chinese events took shape during the era of the Qin Dynasty, during the prosperous Tang Dynasty, most of the traditional festivals liberated themselves from primitive elements such as taboos, and mystery, subsequently becoming more entertaining....

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Tea as the Most Favorite Beverage Worldwide

11 pages (2750 words) , Download 2 , Coursework

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olliffe, (2006) has mentioned that cross-cultural adaptation of tea cultures and traditions in lodging food services is reflected by the hotels around the world that offer the afternoon tea service that has its origins in Britain.... The paper 'Tea as the Most Favorite Beverage Worldwide' states that tea business has always been a promising one....

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The Impact of Tourism on the Internet

12 pages (3319 words) , Download 0 , Term Paper

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(2002) The Effect of Internet Usage on Cooperation and Performance in Small hotels.... The research that was conducted is related to the study "The Impact of Tourism on the Internet" on the probable issue to be covered in relation to tourism.... One of the concerns that can be noted is in relation to the role of the internet and information technology in the impact of tourism....

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PPRR Management Model

11 pages (3532 words) , Download 0 , Coursework

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Aligning strategy to threat: a baseline anti-terrorism strategy for hotels.... This paper 'PPRR Management Model' argues that PPRR is an integrated risk management model that uses a systems approach to tackle complex and unexpected situations, prevent discrete risks, put up system resilience and enable adaptive management response....

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The Moon Will Forever Be a Distant Love by Florinda and Balboa

10 pages (2725 words) , Download 3 , Essay

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Tobacco, hotels, cars, credit and vacations.... The paper "The Moon Will Forever Be a Distant Love by Florinda and Balboa " discusses that migration is inherent; this is evident in mankind as well.... Throughout history, the rise of empires and borders spawned the term immigration: The action of immigrating; entrance into a country to settle there....

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Brookes Brother Firm

2 pages (500 words) , Download 3 , Research Paper

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A strategy that the company is targeting is attracting younger customers to its stores.... A strategy that the company is targeting is attracting younger customers to its stores.... The firm identified the long term strategy of targeting young people....

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Microbial Fuel Cells: Generating Power from Waste

14 pages (3500 words) , Download 2 , Literature review

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Due to the growing energy demands of a fast modernising world, it has become necessary to look for alternate sources of energy that are clean, renewable and available at low cost.... .... ... ...

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Applied Biological Principles in Mental Health: Depression

14 pages (4659 words) , Download 1 , Case Study

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This paper "Applied Biological Principles in Mental Health: Depression" is being carried out to present the structure and function of the brain involved in depression, the pathophysiological process of depression, the clinical relevance of the theories in practice, pharmacology of drugs groups.... ...

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Food Safety Management

17 pages (4518 words) , Download 0 , Coursework

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"Food Safety Management" paper explores the importance of the effectiveness of the prevention systems, control, and food safety management systems.... Through academic research and exploration of scientific research, this paper seeks to meet its objectives.... .... ... ... Hazard Identification is the first step in the hazard risk assessment process....

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Employee Recruitment and Selection

10 pages (2500 words) , Download 6 , Research Paper

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Consumer analysis, segmentation, and targeting may be used to develop accurate and effective recruitment advertising (Ryan, Guberi & Rodriguez, 2000).... This research report,focusing on the recruitment and selection of IT employees, will suggest a recruitment and selection technique which is cost effective and establishes an immediate correlation between targeted recruitment environment, candidate selection and job description....

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Drypers Corporation: National Television Advertising Campaign

15 pages (4386 words) , Download 0 , Report

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targeting the giant.... The paper "Drypers Corporation: National Television Advertising Campaign" focuses on the critical analysis of the business plan for Drypers corporation development and the elements that may potentially increase sales and building brand name for the company....

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Essays on Segmentation Targeting and positioning of hotels