Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Healthcare marketing

1 pages (250 words) , Download 2 , Essay

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Inez took a good stand by taking responsibility into her hand to partake the role of a leader and lead her team in undertaking the task given.... In as much as the previous HR boss had been fired and Gary, stood to be.... ... ... Inez displayed good leadership skills through leading a team that was supposed to take the company to success....

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Art of Chinese History

8 pages (2186 words) , Download 0 , Case Study

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This case study "Art of Chinese History" tells us about tea, from the legend about the emergence of this traditional Chinese drink to modern times and modern production, methods of preparation, fermentation, and, of course, preparation.... ... ... ... Tea is a concoction that is made from the young and tender leaves of a tree called tea....

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Roles of Enzymes

7 pages (1926 words) , Download 4 , Assignment

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The paper "Roles of Enzymes" suggests that an enzyme is a biological catalyst that has the functionality of increasing bodily reaction rates.... An Active site is part of the enzyme that sticks to a substrate during the reaction process.... Free energy refers to the power available and can do work....

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Microsoft Global Strategies and Contemporary Issues

15 pages (4189 words) , Download 0 , Report

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Competitive Analysis & positioning 07 ... Competitive Analysis & positioning ... he long-term positioning strategy of Microsoft is based on differentiation and it firmly emphasizes on brand recognition, its design and style, high quality support and services, as well as uniqueness....

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The Role of International Companies

8 pages (2953 words) , Download 3 , Case Study

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or positioning themselves they decided to shift their focus to food and hence the emphasis now came to be on wider variety in new eco-friendly packaging that was now offered to the customer.... It is a positioning exercise with an aim to providing an eco-friendly environment at its stores.... Restructuring was replaced by positioning as strategy and it worked.... In 2007, Lord Burns, the latest Chairman reported that the company was well on its way to attaining the eminent position that it had in 1997-98 riding on the new positioning strategy....

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Business Research Methods

11 pages (3159 words) , Download 2 , Essay

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Appendix II: Global Construction & Engineering Industry segmentation Source: EBSCO Industries, Inc.... Appendix V: US Construction & Engineering Industry segmentation Source: EBSCO Industries, Inc.... Appendix VIII: UK Construction & Engineering Industry segmentation Source: EBSCO Industries, Inc....

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Strategic Factors of Reebok International

4 pages (1288 words) , Download 3 , Case Study

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This case study "Strategic Factors of Reebok International" analyzes Reebok International's strengths and weaknesses, opportunities, threats, reviews the current mission and objectives, strategic alternatives and recommended strategy.... It also discusses evaluation and control.... .... ... ... Reebok International, Ltd....

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Strategic Management in Construction

12 pages (3000 words) , Download 4 , Term Paper

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Chcago Rock Café – Maidenhead, Las Iguanas Oxford), hotels (like Travelodge Clacton on sea), Leisure facilities (like Hilife Basignstoke), Casinos (e.... The company has been expanding very rapidly targeting from local customer to blue-chip companies in the UK.... Secondly, Phelan is primarily targeting blue chip companies in the UK and it has maintained a strong position....

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Design Thinking: Influences and Critiques

7 pages (1825 words) , Download 1 , Essay

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The paper "Design Thinking: Influences and Critiques " highlights that design thinking works on probabilities.... The end result may not be successful always.... In other words, the chances of failure are more in design thinking compared to that in analytical thinking or scientific thinking.... ... ...

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Advancements in Information Technology and Communication

8 pages (2508 words) , Download 3 , Essay

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The paper "Advancements in Information Technology and Communication" highlights that understanding consumer tastes is important where rigidity does not pay.... Vodafone refused to comply initially with the handset requirements as per the consumers in Japan.... ... ... ... The management of overseas affiliates would be more effective through the appointment of host country nationals in managerial positions but the Japanese managers have a negative perception of foreign nationals....

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W7 Case Study

2 pages (500 words) , Download 2 , Assignment

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targeting a new market means a new set of issues related to making ethical marketing decisions.... Other issues associated with online marketing include, targeting an unknown market.... Professional codes of ethics are very important to ensure that marketing is done in a professional manner that is ethical and helps marketers make the correct choices....

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Social Media and how It Affects Society

9 pages (2584 words) , Download 2 , Research Paper

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“Potential of the Social Media as Instruments of Higher Education Marketing: A segmentation Study.... The author states that there are many risks when an individual seeks to reach out to potential partners, or friends through social media sites.... However, it is probable that there will be checks installed in the near future to ensure that social media sites are not continuously misused....

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Emile Durkheims Life

1 pages (250 words) , Download 3 , Essay

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With the rise of the industrial era and an increase in the segmentation of jobs, he worried that society was changing as the economy was destroying the collective unconsciousness.... From the paper "Émile Durkheims Life" it is clear that Émile Durkheims believed that a collective consciousness was the glue, which bound everyone together in society....

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The Concept of Fire Protection Systems

1 pages (535 words) , Download 2 , Term Paper

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The paper "The Concept of Fire Protection Systems" suggests that the MGM Grand Fire accident occurred on November 21, 1980, in Paradise, Nevada at the MGM Grand Hotel and Casino.... So devastating was the magnitude of the MGM Grand Fire that it is recorded as the worst tragedy in the history of Nevada....

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Career Management

2 pages (503 words) , Download 2 , Essay

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The paper "Career Management" tells us about the process of planning an employee's progress toward a professional goal and then acting on those plans through a variety of methods.... There are several entities involved in career management.... ... ... ... Career management helps fulfill your intrinsic needs and personal goals by helping you recognize and work toward your career objectives....

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Maserati as an Italian Luxury Car

5 pages (1303 words) , Download 3 , Research Paper

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When it comes to market segmentation, the Maserati people have done their assignments to perfection.... Market segmentation. ... hen it comes to market segmentation, the Maserati people have done their assignments to perfection.... The paper "Maserati as an Italian Luxury Car" suggests that Maserati is an Italian luxury car introduced to the market on December 1, 1914, in Bologna....

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Adolescence - a Period of Storm and Stress

4 pages (1146 words) , Download 3 , Essay

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It also means that parents and caregivers can help their babies learn language and speech by deliberately talking to the baby and doing actions which help in such functions as the segmentation of language and word meaning in a language.... uring the initial year of the child's life, the child has to learn phonology, prosody and word segmentation and all these depend on nurturing because the child has to learn these directly from the other people in the environment (Lambertza, Pannierc & Duboisf, 2006 )....

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System Operation Management Project

4 pages (1000 words) , Download 2 , Essay

Market segmentation).... The aim of this study is to identify key issues and to recommend steps for a further improvement to sort out the various problems faced by the organization in its day to.... ... ... The various problems of the organization can be categorized into various heads....

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Particle Size and Shape Measurements of Soot Using Image Analysis

4 pages (1000 words) , Download 2 , Lab Report

In the digital vision, the process of segmentation can be referred to as a partitioning process of the digital image into several segments (Harris 3).... In this respect, the segmentation objective is normally to change or simplify the image representation into an easier an meaningful image for analysis....

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Managing Business Processes& Information

12 pages (3000 words) , Download 2 , Essay

Managing Business Processes & Information Table of Contents Introduction 3 Explaining the Central Focus of the Statement – “Keep the Customers Coming Back; Not the Products” by Dr.... W Edwards Deming 4 Illustrating the Statement by Dr.... W.... Edwards Deming: An Example of Tesco's Weak Customer Services 7 Impact of Weak Service Deliverance to the Customers on Tesco 8 Response of Tesco to its Failure in the US 10 Recommended Measures for Tesco to Deal with the Issue of Weak Customer Services 11 Conclusion 12 13 References 14 Bibliography 18 Introduction In today's business scenario, the success and failure of any sort of business is dependent on various deciding factors that impose considerab....

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Advertising: Images, Industry, and Audience

9 pages (2847 words) , Download 0 , Literature review

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The six principles of commercial products include demographic positioning, dramatic conflict, emotion, big exaggerations, interesting characters and promise benefits.... In demographic positioning, promoting a product involves specifying an audience a company is trying to reach....

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Marks and Spencer Problems and Strategies

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This differs from the M&S push approach where the company continued with the principles set forth by the founders in terms of clothing, store layouts and positioning M&S in the same method as its founders that is a strategy which is outdated.... Increase in the multi-format retailer positioning to off a one-stop shopping experience for customer draw and retention ...

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Ryan-Air Competitive Advantage

11 pages (3014 words) , Download 0 , Case Study

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Strategy can be either resource based view- ‘inside out' or positioning view/market based view-‘outside in'.... Ryanair has adopted an integrated business strategy that combines positioning view and resource based view.... The study "Ryan-Air Competitive Advantage" narrates Ryanair has adopted a low-cost strategy for ensuring it creates a competitive position....

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How Can Ryanair Maintain Its Dominance in the European Low-Cost Airline Market

12 pages (3493 words) , Download 0 , Case Study

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RyanAir would use sponsorships as a promotional tool to enhance its brand image and generate a favorable positioning in the minds of the customers.... The company must also try to leverage the customer's demand for low cost services to beat the competition by enhancing on quality of service provided so as to generate a favorable positioning for the brand in the minds of the customer....

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Market Plan for Venus Software Company

8 pages (2479 words) , Download 0 , Report

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IES, A AND TROUT, J (2001) positioning: The Battle for your mind McGraw-Hill ... The report "Market Plan for Venus Software Company" presents a critical multifaceted marketing plan for Venus Software Company, based on the company's strengths and weaknesses and external opportunities and threats....

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ASEAN-Australia-New Zealand Free Trade Agreement

13 pages (3718 words) , Download 0 , Case Study

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Motels and hotels with facilities stood for 18% of nights, 8% of caravan parks and house flats rented were 7%.... Coles Myer like Woolworths is targeting to cut down on direct-to-store deliveries from 24% sales units to 5% cartons network (Severino, 2006). ... The paper "ASEAN-Australia-New Zealand Free Trade Agreement" is a perfect example of a macro & microeconomics case study....

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Managing In golbal market

20 pages (5000 words) , Download 2 , Essay

Brands subsidiary, Taco Bell, is seeking growth by entering new international markets.... Historically, Taco Bell has found moderate success in some new markets whilst also being forced to exit certain markets for various situations and conditions.... Taco Bell currently only.... ... ... Hence, there is a critical need for identifying stable and viable international markets to achieve revenue improvement for the chain and solidify a market This internationalisation strategy report identifies two viable markets for entry, Kuwait and Brazil....

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Marketing Analysis - Pancreatic Cancer Action Network

4 pages (1125 words) , Download 2 , Research Paper

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This paper "Marketing Analysis - Pancreatic Cancer Action Network" analyzes the resource development strategies of the non-profit organization Pancreatic Cancer Action Network.... It will also make recommendations to the agency on the strength of insights gained from the strategies analyzed.... ... ...

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Assignment 08 Marketing - previous order # 1084722 addition

2 pages (500 words) , Download 4 , Essay

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Well, this has been a long-running debate among marketers where some argue in favor of the former while other back up the latter.... However, both sides have.... ... ... However, I personally believe that product functionality still has a greater weight to pin down the success of a product in the market....

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State Bank of India

8 pages (2000 words) , Download 2 , Essay

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Journal of targeting, Measurement and Analysis for Marketing, 11 (1), pp.... There was the perception that there was no market share or customer segmentation.... State bank of India (SBI) is considered to be the biggest bank in India in relation to customer base, though it is not the best....

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Attitudes toward Made in China Label Consumption in Luxury Fashion

14 pages (4271 words) , Download 0 , Assignment

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Retailers with a good understanding of such attributes would devise ways of targeting a niche market and make the most out of the strategy (Gerard et al.... It represents a segmentation that affects consumption of products especially the luxury brands (O'Cass and Siahtiri, 2014)....

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Dematologic Disease or Condition Report

2 pages (500 words) , Download 2 , Essay

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Patient reports that the patch appeared recently, is non-traumatic in origin, and has been growing larger (Calonje, 2009).... Patient reports no pain or pruritus (itching) of the area, and.... ... ... Patient has a history of mild fungal infections of the feet and one pediculosis infestation as a child, and reports recent diaphoresis; this last symptom is most likely related to patients pubescent status. ...

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A Financial Plan Based on Management's Strategic Intent

5 pages (1630 words) , Download 2 , Term Paper

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"A Financial Plan Based on Management's Strategic Intent" paper explains why and how managers project financial statements to the future.... Forecasting a firm's financial statements can help financial managers and general managers.... Financial statements help the financial manager plan financial needs....

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Reasons for Low Motivation

4 pages (1169 words) , Download 3 , Case Study

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"Reasons for Low Motivation" paper examines the case of James Bruce who is an employee in Ambrose Hotel is a lowly motivated employee.... James feels as if he is being overworked and underpaid.... Taking into consideration that he works 12 hours and gets the minimum wage.... ... ... ... Drawing support from the various motivation theories and research done, this paper seeks to analyze the reasons for James' low motivation in the workplace....

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Topic Proposal

4 pages (1000 words) , Essay

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In both the stories “The Blue Hotel” and “The Lottery” the question to be examined is whether the underlying message that.... ... ... reads through both the stories is the fact that one person becomes a stooge who has to bear the brunt of the punishment that the common folk want to dispense to those oppress them....

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Case Study: Bottled Water Critical Analysis

7 pages (1750 words) , Download 3 , Case Study

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Even though there are other reasons for the failure, one of the reasons was that the company failed to redesign its marketing and positioning strategy.... This paper has analysed the case study “Bottled water – a pure or guilty pleasure?... ?? Issues, such as profits being the primary marketing objective and not stakeholder benefit, misuse of branding, manipulation of consumers by marketers have been discussed in detail in this paper....

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Contemporary Retail Environment Analysis of Zara Clothing Company

14 pages (4255 words) , Download 0 , Case Study

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Brick-and-mortar retail formats have been fine-tuned into a state of precision through positioning performance to flourish in worlds where clothing stores are under constant competition by non-store retail.... In future, Zara will engage the concepts in positioning itself within the scope of competition while retailers seek to find solutions across national boundaries....

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BYD Company Analysis

12 pages (3871 words) , Download 6 , Essay

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Contextually, the objective of the current study is to prepare a business report that would guide the organisation in effective expansion in the continent of Europe by targeting the car market operating in Germany.... This is because BYD, which has the goal of effective expansion in Europe through targeting German market.... Thus, considering the developed legal structures of these nations, BYD has a significant opportunity to expand in the market of Europe by targeting German market....

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Supply chain management

9 pages (2250 words) , Download 2 , Essay

Porter suggested that evaluating the internal dynamics and activities of an organization will add more value to the supply, product, and services cost-efficiently—targeting that this will gain marginal value for products or services (Porter, 1980, p.... Title Name of Student of Professor Table of contents Introduction…………………………………………………………………………3 Porter and supply value analysis …………………………………………………....

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The Impact of the Bridge between Vancouver and Vancouver Island

5 pages (1250 words) , Download 2 , Essay

Many would argue that the addition of a bridge connecting Vancouver Island and Vancouver, British Columbia, could bring only good to that area.... Many island residents disagree with that conclusion.... The distance between the two areas may make any proposal for a bridge cost prohibitive.... ... ...

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Academic Experiences and Skills Acquired through Internships

10 pages (2335 words) , Download 2 , Essay

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These problems may be intertwined with the everyday operations of our hotels and hostels.... According to the author of the paper 'Academic Experiences and Skills Acquired through Internships', his chosen pathway is Global Business Management.... Embarking on this pathway has been a very satisfying learning experience....

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Research on Staph Infections

6 pages (1709 words) , Download 3 , Essay

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The essay "Research on Staph Infections" focuses on the critical analysis of the major causes and treatment for staph infections.... Staph is the short name for Staphylococcus, which is a type of bacteria.... Staphs can be present harmlessly on skin surfaces.... ... ... ... When skin is punctured for any reason, these bacteria have the ability to enter the wound and eventually cause an infection....

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African-Americans Struggle to End Segregation

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citizens, northern whites had excluded blacks from seats on public transportation and barred their entry, except as servants, from most hotels and restaurants.... As revealed, “these statutes effectively segregated Black Americans into separate railroad cars, schools, churches, hospitals, hotels, and eating facilities, and took away their right to vote through the implementation of Grandfather Clauses, poll taxes, literacy tests, property requirements, and other discriminatory regulations” (Varney, 1996, par....

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Youth and Problem Gambling in Australia

7 pages (1750 words) , Download 4 , Essay

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The introduction of electronic gaming machines (EGMs) into hotels and casinos in the 1990s, previously declared illegal in hotels, jumpstarted gambling as a growth industry in Australia, alongside the emergence of big casinos all over the country.... These opportunities take the form of EGMs that can be found in hotels and clubs in most states except in Western Australia, casinos, and games of chance like X-lotto, Tattslotto, Powerball, Keno, scratch-tickets and Bingo, some of which are sponsored by state governments....

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The Problem and History of Tobacco Smoking in Florida

7 pages (1878 words) , Download 2 , Case Study

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The paper "The Problem and History of Tobacco Smoking in Florida" tells that Florida is getting bigger and bigger, that's why local authorities must think about the needs of the state's growing urban areas, and there is one more vital problem - smoking ban in this state.... ... ... ... Well, smoke or not smoke - it is a personal right....

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Impacts of Tourism in Singapore

6 pages (1852 words) , Download 2 , Essay

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This is because some of the hotels that cater for the tourist are not locally owned.... The water requirement in the hotels hosting tourist is high.... The hotels require water for swimming pools, personal use and golf courses.... Construction of infrastructure, hotels and recreational facilities lead to a strain on land....

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Idea of Mass Tourism among Many Tourists

8 pages (2127 words) , Download 0 , Coursework

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This has led to construction of hotels and other infrastructural and superstructure developments within the parks.... On the other hand, these hotels and paths take much of the park leaving a little space for both flora and fauna.... In addition, waste from hotels degrades the environment hence affecting the survival of animals and vegetation.... he major reason why tourism facilities especially hotels poses dangers to the environment is lack of proper planning and management....

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Technology and Productivity in the Workplace

14 pages (3500 words) , Download 4 , Essay

his reverse effect of technology is attributed to two problems that have cropped up on the use of Information and Communication Technology (ICT) tools: segmentation and loss of context.... The reason why segmentation and loss of context complicate rather than facilitate problem solving in the workplace is that information made readily available by technology is segmented into pieces such that its recipients are forced to locate the place of each piece in the puzzle....

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INFORMATION SYSTEMS IN ORGANISATION

12 pages (3000 words) , Download 4 , Essay

This paper presents a detailed analysis of using information technology and information system for efficient and effective management of organizations.... This is age of modern technology and information technology is becoming the part of each field of life.... The area of business is.... ... ... At the present time there are most modern and enhanced ways of carrying out business activities such as management and handling the other resources....

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Innovation exploitation report

10 pages (2500 words) , Download 3 , Essay

Water is probably the most widely used raw material in the process industries and it has been used in abundant quantities by chemical, petrochemical, petroleum refining, paper and many other industries.... Interestingly, increase in cost of wastewater treatment to meet.... ... ... standards which has been set out by the UK government have caused companies to consider various ways to meet the standard with an effective cost (Alva-Argaez at al, 1998). ...

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Essays on Segmentation Targeting and positioning of hotels