Market Segmentation Concept Essay Samples and Topics Online

Financial Management Foundations

4 pages (1339 words) , Download 2 , Essay

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Derivatives are financial instruments frequently used by companies to help reduce the risks of fluctuations in interest rates, currency exchange rates, commodity prices, and the equity market.... n this paper, we compare five different financing alternatives available to investors in the financial market.... Finance literature has long recognized that market imperfection and information asymmetry affect finance.... erivatives are financial instruments frequently used by companies to help reduce the risks of fluctuations in interests rates, currency exchange rates, commodity prices and equity market (Bodie, Kane &Marcus 2005, Ross 2005, and Brealey & Myers 2005)....

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Global Culture on Fast Track

6 pages (1621 words) , Download 2 , Essay

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lobal free market is the key to solving problems of poverty in under developed or developing countries.... The new global culture standing on the platform of global free market can promote all- round development of the global economy by self-balancing the work distribution and cost benefits.... Source of faster means of communication and transportation have given birth to global village and global market....

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Globalization and Free Trade

4 pages (1376 words) , Download 2 , Research Paper

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It aims at getting rid of unfair trade barriers in the global market plus aims at helping raise the economy in both developed and developing countries.... It aims at getting rid of unfair trade barriers in the global market plus aims at helping raising the economy in both developed and developing countries.... The WTO however notes that developing countries insist any attempt to include working conditions in trade agreements is meant to end their cost advantage in the world market....

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The Effectiveness of Budgetary Control in Unpredictable and Dynamic Environments

6 pages (1818 words) , Download 2 , Essay

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This is because for a firm to survive, it will need to capture a market share and maintain that market share, in order to expand and grow, it will either need to find new markets or expand its market share and this can be done by utilising its competitive advantage and taking risks in order to expand and attain results (Porter, 2008)....

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The Nike Brand Name

5 pages (1546 words) , Download 0 , Case Study

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The strong brand name makes the owners' brand to command higher prices, expand market share and generate more revenues compared to competitors (Allen, 2008).... The numerous advertising techniques that are used by company to affect male society that ranges from broadcast, print to Internet has resulted in the company accessing a large market share.... It may have little or nothing to do with the product's market price, and depends on the product's ability to satisfy his or her needs or requirements”....

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Sustainability Trends: Implementation of Carbon Taxes

6 pages (1601 words) , Download 2 , Essay

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In addition, carbon taxation causes impacts to energy market.... This paper aims at discussing the effectiveness of carbon taxation, and its impacts to government revenue and energy market. ... mpacts to energy market and its advantages ... The paper "Sustainability Trends: Implementation of Carbon Taxes" highlights that the carbon tax implementation is a more effective trend in ensuring the reduction of carbon gas emissions....

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The Case against the Global Economy

5 pages (1467 words) , Download 2 , Research Paper

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With regard to the first part, the key questions involved SRI funds criteria/definitions for social responsibility; whether SRI funds influence firms to be more socially responsible, and to what extent; on whether SRI funds portfolios should be benchmarked against the general market or a specialized basket of socially responsible firms; determining a return rate for socially responsible investing (Hawken, 2004; Plant, 2005). ... On the other hand, SRI funds have the natural pressure to generate returns, because they are not only competing with other SRI funds within their group, but with the general market....

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History and Political Science

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The western society constituted the market societies which combined with a complete and intense unfolding for the efficiency of the economy.... market fraternity for the western society delegated a greater part of the always present problem of distributing justice and fairness. ... he book talks about market and the political power of the western society were the fundamental elements between 300 and 1700 AD....

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Business Process Re-Engineering

6 pages (1788 words) , Download 2 , Essay

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The paper "Business Process Re-Engineering" discusses that Hallmark was spending 3 years to bring a new product to the market and after the company had identified new markets, the executive arm of the company was faced with a new challenge of getting the product to the market faster.... Hallmark, on the other hand, was spending 3 years to bring a new product to the market and after the company had identified new markets, the executive arm of the company was faced with a new challenge of getting the product to the market faster....

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Typewriter - a Dead Communication Technology

6 pages (1672 words) , Download 0 , Essay

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The sales of typewriter were slow at first but later increased quickly in 1880s in which the machines marked the saleable acceptance and in particular after 1882, when the rival machines such as Caligraph, the Crandall, the Hammond and the Hall, started crowding Remington market.... The IBM Right to left correcting Selectric typewriter was in the market in 1977.... Typewriters era came to an end at early 1980s when word processor and personal computers were introduced in the market....

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Hertz Global Holdings Internal Management and Performance Appraisal System

5 pages (1406 words) , Download 2 , Assignment

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ertz has a broad target market which includes both leisure and business traveler segments.... Hertz will obviously benefit financially from increase in customer reach (greater target market), greatest amount of stores and better profitability in extremely challenging business environment.... The global economy has not completely defeated recession; therefore, the demand side will remain under pressure, which may affect market prices and revenue streams (Hertz Corporation, 2010). ...

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Marriott International - Arne Sorenson versus Bill Marriott

6 pages (1807 words) , Download 4 , Research Paper

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He had to struggle in order to achieve the former position in the market.... Recommendation of an effective business strategy Differentiation in the service product of Marriott International is an effective growth strategy which will help the company to strengthen its position in the existing market and expand its operations in the new market and achieve competitive advantage over its competitors in the existing as well as the new markets....

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Development, Crisis, and Class Struggle: Learning from Japan and East Asia

6 pages (1585 words) , Download 2 , Coursework

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The increased male wage and improved working conditions improved their purchasing power for the heavy manufactured goods like automobiles and advanced electronic products increasing the local market. ... s Japan increased its share of the worlds manufactured export market, other capitalists countries felt threatened and imposed import restrictions on Japan and demanded that it liberalizes its imports.... This because even if the banks turned off the companies as potential loan borrowers, the companies had the option of borrowing from the corporate-bond market....

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Business Strategy of McDonald's

5 pages (1434 words) , Download 0 , Case Study

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It strong brand name and image has led to a large market share serving in almost 120 countries.... The pattern of the market and the customer behavior affects the product personality.... market Planning Guide USA: Kaplan Publishing ... The paper 'Business Strategy of McDonald's' states that in order to create a new strategy, the managers of an organization need to look at many factors that affect the strategic planning directly and indirectly....

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Economic Development

5 pages (1584 words) , Download 0 , Assignment

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When the policies of liberalization were implemented in the year 1991, the country opened its petroleum market further for the foreign direct investments.... The increased competition forced large number of domestic companies to operate at lower profit margin in order to retain the market share.... Thus considerable amount of protection and monopoly in the market had existed till 1990 (Business wire, 2008)....

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Arthur Andersen

5 pages (1430 words) , Download 0 , Essay

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This description implies that the responsibility of individuals and firms is to identify and respond to market stimuli and to make profits for the shareholders.... Competition determines the short-term direction of the corporation and its long-term goals, possible risks and threats, responses to market changes and new conditions.... Demands conditions determine strategic direction of the company and requires special contingency plans to avoid a market failure....

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Globalization and Capitalism

5 pages (1477 words) , Download 0 , Coursework

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Trade is controlled by the market forces such as supply and demand rather than the government.... In this case, Israel is good at producing technology for irrigation, while Kenya is good for the flowers and hence each country benefits from the other in terms of market for the local product (Roozendaal, 1994).... National leaders have lost their autonomy in their own countries since their leadership style and policies are monitored in the global market....

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Justification of Business Cycles

5 pages (1385 words) , Download 2 , Essay

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He believes that the rapid contracting of the money supply in the face of the Stock market Crash of 1929 was such a big mistake.... In a free-market, unregulated economy, the interest rate reflects the actual time preferences of lenders and borrowers.... They are considered as the market's innate, natural mechanism of undoing the misallocation of capital during the boom.... It is important to say that, in the Austrian School, unemployment is typically attributed to government interference in labor markets, based on minimum wage laws, employment regulations, and taxes working against employers, which prevent the labor market from fully clearing (Roger, 1997). ...

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The Evolution of Advertising

6 pages (1548 words) , Download 2 , Essay

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Nowadays, although some brands continue to capture their target market with the same message they had 30 or 40 years ago, some brands have transformed radically in their approach and have given a new identity to their products often re-inventing their products.... During the 1980's the company focused entirely on a limited market of adventurous and rough men by using titles such as, ‘where a man belongs', ‘it's a whole new world' and ‘share a new adventure'....

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Zaras Efficient Business Processes

4 pages (1424 words) , Download 2 , Essay

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For even experienced firms such as Zara to survive, there is a need for them to keep making significant changes that will allow them to be more aligned with the best conditions in the global market.... (2013) Zara: an analysis of market-orientated supply chain management in the retail fashion industry.... (2005) ‘New market creation through transformation', Journal of Evolutionary Economics, vol....

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Defined Benefit Plan Versus Defined Contribution Plan

5 pages (1250 words) , Download 0 , Research Paper

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This coupled with low interest rates underlying in the market currently has made it difficult for the board to forecast sufficiently the returns that will cover future costs of the pension.... This approach is highly recommendable because young teachers under this plan will have adequate time to recover from market down cycles.... This is because, the extensive time under retirement will allow for time to recover from market down cycles being experienced in the current period (Smith and Noonan pg 175)....

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The Global Recession

4 pages (1319 words) , Download 0 , Report

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The labor market is also getting involved, which means that there will be fewer job opportunities for people seeking jobs.... The labor market is also getting affected and this means that there will be less job opportunities in the future for the people seeking jobs.... he Great economic depression triggered off in the year 1930 in the US, it was triggered off by the collapse of the US stock market which is now known as Nasdaq.... he stock market slaughter has weakened almost all the major economies of the world and this is because of the housing crisis in the US....

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Impacts of Globalisation to Education and Jobs

6 pages (1631 words) , Download 0 , Essay

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lobalisation has also positively influenced jobs and employment opportunities by removing most barriers that exist while finding a job in the global labour market making increasing mobility that provides employment opportunities to both skilled and non-skilled individuals.... I agree that globalisation has opened up the global labour market allowing individuals to be able to find jobs in foreign countries.... It has increased the job opportunities for the global labour market providing employment to unemployed people especially in developing countries....

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Preliminary Budget Report of the United Kingdom

4 pages (1310 words) , Download 0 , Essay

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The paper "Preliminary Budget Report of the United Kingdom" analyzes the economic outlook stated by the UK government in its 2007 Pre-Budget Report, which was presented by the Chancellor to the people in order to provide relevant socioeconomic information.... ... ... ... The Pre-Budget Report analyzed in this paper is an example of the type of public information that is prepared by the state so that all citizens of the UK or anyone with interest in the economic state of this nation can read and analyzed the work of the government....

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18 to 20 Page Research Proposal

19 pages (4750 words) , Download 2 , Essay

The increasingly competitive market has augmented the role of education as a determinant for future financial stability (Shore, 2003).... This contributes to “a pattern of increased economic marginalization for Dropping out оf ѕchool limitѕ oneѕ choiceѕ аnd labor market advantageѕ in an increaѕingly ѕophiѕticated economic аnd ѕocial climate; thuѕ, an incomplete high school education engenders grave conѕequenceѕ for thе individual аnd ѕociety in termѕ оf economic impact аnd future productivity (Ѕtrothеr, 2006)....

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Investment and Portfolio Management

33 pages (8250 words) , Download 6 , Assignment

This article will explore the subject of investment and portfolio management.... In order to analyze the environments of selected companies, various analysis tools such as Industry Analysis; Portfolio Performance Analysis; Macro-Economic Analysis etc will be included in the paper.... ... ... ... The companies selected for the purpose of research are Apple Incorporation from the Information Technology sector, Pfizer Incorporation from the pharmaceutical sector, Citigroup Incorporation from the Banking sector, Chicago Bridge & Iron from the Infrastructural sector, and General Motors from the automotive sector....

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Principles and Practice of Social Work

10 pages (2500 words) , Download 3 , Research Paper

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This research discusses the social theory based on attachment and the individual theory based on the cognitive/behavioral model, detailing their historical developments and the concepts underlying them.... The two theories are then discussed in the practice of social work with abused children.... ...

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Requests strategies encountered by Iraqi students in Australian Universities

14 pages (3500 words) , Download 2 , Dissertation

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Request strategies basically helps the students to clear their idea and concept regarding any reading they are doing of the text and then ask questions to the instructors in order to understand the key concepts of it and to clear all the queries.... It also discuses the inter language issues that are faced by all of those for whom English is not their first language and due to this they do face threatening acts and unable to use appropriate strategies and politeness into their speech (Chen, 2006, Brown and Levinson's concept of Face and Politeness Theory, Para....

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Physiotherapist's Perceptions of Equity and Career Progression in the NHS

15 pages (3750 words) , Download 3 , Literature review

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Obviously, such a universal concept of diversity and equity is very pertinent to a design that is national.... The first step is to define what we are trying to measure since it is one-dimensional scaling method so it is supposed that the concept we want to measure is uni-dimensional in character....

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Relationships and Connections of Variables

15 pages (4914 words) , Download 1 , Literature review

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nderstanding the individual's self-concept and preferences in romantic partners, this research follows him up on how he initiates romance in a relationship and this may intensify into a deeper commitment.... Wainer and Braun (1988) explain that in quantitative research, construct validity begins with an initial concept, notion, question or hypothesis which determines which data is to be sought and the methodology that must be used to gather it....

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Motivating Secondary Schooling Children

19 pages (5065 words) , Download 2 , Assignment

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In the classroom context, the concept of student motivation is used to explain the degree to which students invest attention and effort in various pursuits, which may or may not be the ones desired by their teachers.... These cognitive models of motivation include the concept of reinforcement but portray its effects as mediated through learners' cognitions....

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How to Learn a Language Apart from Rote Memorization

18 pages (4500 words) , Download 2 , Research Paper

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Duenas (2002) offers some options: sheltered and adjunct content courses, studies that are theme- and area-based as well as the so-called Language for Special Purposes, Collaborative Strategic Reading, concept-Oriented Reading Instruction and Foreign Languages Across the Curriculum....

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Reviewing My Experiences

19 pages (4750 words) , Download 4 , Essay

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This concept created a radiance of feelings within me in relation to the spacious aspects of my heart and my spirit, as well as my personal intellectual aspects.... This paper reviews some of my personal experiences that I had in my professional development gained from the PK (Professional Knowledge) seminars that I attended....

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The Event Study Methodology and the Accounting Performance

16 pages (4327 words) , Download 3 , Thesis

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In these cases the major objective of the merger of each partnership was to capture the market as much as possible.... These mergers were planned and carried out to increase the share of the company in the entire financial market.... If the major rival firms merge they become more powerful to dominate the market.... The major benefit they can reap is the increased monopoly power which is reflected through their new set of policies to operate in the market....

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Sociology: Media and Popular Culture

4 pages (1000 words) , Download 3 , Essay

he depiction of media as "consciousness industries" is derived from the concept initially posited by Lens Masterman, a British media educator.... David Buckingham further explored this concept and added that the media as consciousness industries contribute to the perpetuation of a number of odious ideologies like male-dominant gender roles and racially prejudiced attitudes (Davis 1992).... n line with this concept, people are viewed as vessels which the media could pour ideas unto....

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Future of Modernization

4 pages (1000 words) , Download 2 , Essay

While talking about modernization, the industrial revolution is a vital subject.... The essence of the change brought in the industrial revolution is thought to be a renewed form of modernization by sociologists.... ... ... ... A lot of research has been done on the impact of modernization on the society, most of which is very arguable....

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The Open Kitchen Design

4 pages (1204 words) , Download 3 , Essay

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Among the range of advancements, however, of particular interest is the concept of Open Kitchen Design.... The Open Kitchen Design The concept of Open Kitchen Design In any given industry there is always a need for development and advancement as time goes by so as to offer better quality goods and services and to retain customers.... Among the range of advancements however, of particular interest is the concept of Open Kitchen Design.... This concept has been attractive to many restaurateurs for not only its entertaining factor, but also because customers can be able to see exactly how food is being prepared and as such they are more likely to prefer it as opposed to situations where they cannot tell what is being put into their plate....

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Critique of the Literature Review

5 pages (1250 words) , Download 2 , Assignment

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The researchers also identified frameworks for their study through the concept of transformational leadership and through the path goal theory.... They defined a relationship between transformational leadership concept and problem, delegation among nursing leaders, and relationship between the Path-Goal theory and the delegation problem.... The theory, the concept, and their proposed effect on an individual's ability to empower followers and delegate duties to them makes the theory and concept appropriate for the study's problem (Saccomano and Pinto-Zipp, 2011). ...

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Engineering Ethics

4 pages (1000 words) , Download 2 , Assignment

Logical support is the concept or idea must make sense, whereas empirical support is the concept cannot contradict actual observations [1].... Thus the definition of reality would be a concept that has logical support An example would be concrete hardens slower as the temperature drops.... The emic view of what was going on in the population around Three Mile Island was panic generated by the release of The China Syndrome, misinformation, confusion, flawed formulas, an invincibility concept of nuclear reactors, and general mismanagement on the part of the staff of Three Mile...

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Analysis of the Film Dr. Strangelove

5 pages (1250 words) , Download 2 , Essay

It is hard to ignore that the political climate at the time leaned dangerously towards the concept of “accidental war” which was the crux of Peter George's novel.... Though the actual scenario is far from the truth and not a possibility the concept did create doubts in the minds of people.... ?? A classic attempt at fantastic comedy tinged with irony earmarked the concept behind the movie....

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Islam Way of Life

5 pages (1250 words) , Download 3 , Research Paper

In other words, terrorism is one of the major issues that have resulted in wrong image of Islam in Western countries due to the concept of Jihad in Islam that actually calls Muslims to fight in the name of Allah (God); however, few uneducated Muslims took this in actual phrases and began to breed terrorism in the name of Islam....

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The Theory of Knowledge

4 pages (1000 words) , Download 2 , Assignment

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Many philosophers have raised the question of whether the concept of knowledge needs any kind of justification.... Many philosophers have raised question of whether the concept of knowledge needs any king of justification for it to be accepted as being true and reliable.... he initial philosophers explained that the concept of replacement was not needed at all, since it was not very necessary.... In this case, knowledge was seen as an important concept that needed to be credibly supported....

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Text and tradition

4 pages (1000 words) , Download 2 , Essay

The dialogue between Socrates and Euthryphro aims to distinguish whether rational understanding of the concept of piety, holiness and Gods in generally is possible.... However, reflections on this concept, make the interlocutors reject such definition because all pious is fair, thus not all fair is pious.... Attempt to specify the concept of justice leads Socrates and Euthyphro to the thought that justice involves interaction with Gods in this or that sense....

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A Description of Human Geography

4 pages (1000 words) , Download 2 , Assignment

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) The concept of population cohorts theory is also referred to as population pyramid theory.... The information in the population pyramid is used in various government sectors for example, the economic demand notion for teenagers with the sociological concept.... The theoretical concept of cultural geography is subfield of human geography that focuses upon the pattern, human culture and interaction of both material and non-materials world in relation to environment and human space....

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The Tourist Gaze by Urry and Larsen

4 pages (1000 words) , Download 2 , Article

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This paper will provide a reflection of The Tourist Gaze in which Urry and Larsen explore a similar concept.... This paper will provide reflection of The Tourist Gaze in which Urry and Larsen explore a similar concept.... Thus, I was surprised to see the way in which the authors were able to connect the term medical gaze with tourism industry and come with tourist gaze – the fundamental concept for their research.... nother point that should be mentioned is that the authors were quite insightful in their desire to analyze the concept in question from sociological point of view....

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McDonald's Corp and Lean Thinking in Reducing Waste

3 pages (1051 words) , Download 38 , Research Paper

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The concept of Lean production was introduced following a comparative study of Japanese automobile industries and other parts of the world.... The lean supply model concept was introduced to describe the practices of supply chain management that are grounded on lean thinking.... Lean supply is another concept worth noting.... The concept of partnership as a form of collaboration is the main point of lean supply....

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Effects of Epidemiological Designation on Sexuality

4 pages (1153 words) , Download 0 , Essay

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The epidemiological designation has introduced some effects over the concept of sexuality.... The state of being either male of female creates a baseline for defining sexual roles and hence the concept of sexuality (Vanwesenbeeck, 2001).... Cultural and social changes over time have been significant in changing the concept and understanding of sexuality among many communities (Parker, 2001).... Emerging sexuality such as homosexuality has created a new understanding of the sexuality concept among distinct groups (Han, 2006)....

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Poetry Analysis Paper discussing the theme in Thomas Hardy's The Darkling Thrush

4 pages (1000 words) , Essay

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The author introduces himself as leaning on a gate, immediately introducing the concept of weakness or fatigue even as he brings in the concept of a change occurring, he is about to pass into or out of something, which is signified by the gate itself.... Dated on the last day of the year in 1900, Thomas Hardy was obviously trying to say good-bye to the old century and express his hopes and fears for the new in his poem “The Darkling Thrush....

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Procurement and Supply Function in the Organisation

16 pages (4000 words) , Download 3 , Assignment

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In this regard, it is important to analyse the market structure of the IT industry.... The market is among the fastest growing in most developed and developing economies as a result of the increase in the number of businesses that need its services.... Because few dominating companies characterise the industry, it is essentially an oligopolistic market.... The supply of the technological solutions to the organisation is, on the other hand, affected by the factor prices, costs of production, market pricing and the technology....

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Global Marketing Plan of Supernature Oils

17 pages (4232 words) , Download 0 , Essay

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In order to develop each element of the plan properly, the report clearly states marketing objectives, shows strategic fit and business portfolio, examines the target market as well as marketing strategy, making a strong connection between elements of marketing mix and needs and demands of the consumers; a part of the report is devoted to marketing positioning, the rest features implementation plan as well as measurement and controls.... While considering the strategic fit and the business portfolio one should also make some references to the segment of the market that will be addressed....

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Essays on Market Segmentation Concept