Business Management System of Starbucks
11 pages
(3545 words)
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The essay "Business Management System of Starbucks" focuses on the critical analysis of Starbucks' strategic fit in the market it is operating in.... According to its FY11 Annual Report, Starbucks is the premier roaster, marketer, and retailer of specialty coffee in the world.... ... ... ... Starbucks purchases and roasts high-quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of complementary food items, a selection of premium teas, and beverage-related accessories and equipment, primarily through company-operated retail stores....