Customer Centrality of Burger King
11 pages
(2105 words)
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The paper "Customer Centrality of Burger King" highlights that focus on customer orientation has led to high customer value ratings, rising profits, growth in franchising and employment opportunities, brand recognition, and a consumer base that is now worldwide.... ... ... ... Burger King credits its success, past and continued, to leadership in areas such as the development of new products, management of its stores, strong marketing, and intangibles such as store décor....