Application of the Theory of Planned Behavior to the Willingness to Stop Smoking - Research Paper Example

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This is a study carried out to examine the possibility of the application of the Theory of Planned Behavior (TPB) to the willingness to stop smoking. The participants in this research study were selected randomly from four European countries (Greece, Italy, Poland, and Spain)…
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Application of the Theory of Planned Behavior to the Willingness to Stop Smoking
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Download file to see previous pages Planned behavior at the time affects the real actions of a research participant. The Theory of Planned Behaviour is the model proposed for use in the determination of smokers’ attitudes and the plans to stop smoking in the near future. According to Ajzen and Driver (1991), one's attitudes and behavior towards a certain habit determine the future relations of the person and the habit. Quoting the example of smokers and their habits, Conner (1993) focuses on the social well-being of the person as a concrete part of the habits arguing that they have a strong bearing on the social well being of an individual.
Accountability, on the other hand, is a very complicated variable that really contributes to the habit-person relationship since one's belief on how to handle certain situations determine future actions significantly (Dejoy and Wilson (1995); DeVellis et al. (1990); Godin et al. (1993)). Further, many other conditions exist which have been and others are being discussed and evaluated. Some of these are behavior related where the person is evaluated by investigating his/her attitudes towards certain behaviors. For example, in this case, the behavior is smoking while the attitudes include smoking being a positive thing, smoking being pleasant, smoking being good or bad and smoking being enjoyable (Fiore (1992); Godin et al. (1992); Joreskog and Sorbom (1993); Hellman et al. (1993); Heatherton et al (1993)).
The other belief of habits is included in the situation where a person is subjected to a certain condition and then observed after some time. In this case, however as Kashima et al. (1993) put it, it leads to what is called internal validity which results from time-lapse and which leads to data being collected after the participant has been influenced by other factors apart from the study factors. ...Download file to see next pagesRead More
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