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Gender Construction in a Music Video - Essay Example

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This is the critical analysis of the gender construction in a music video. How is gender represented? What is normalized (with particular reference to the body and sexuality)?…
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Download file to see previous pages This is because the music video sells a lifestyle which is greatly influenced by fantasy. A study conducted by Moncrief (2004) analyzed more than 200 videos and the overall results showed that, “females were depicted as more attractive, decorative, and sexualized than their male counterparts (Moncrief, 2004, Pg. 1)”. This is certainly not a positive feature for society since sexualizing the female body may lead to the construction of ideals which are unreal and impossible to recreate in the world outside the music video.
Ward (2005) considered the impact of viewing stereotypical music videos and non-stereotypical music videos on more than 150 students in high school. It was discovered that, “more frequent music video viewing was associated with more traditional gender role attitudes and with assigning greater importance to specific stereotypical attributes (Ward, 2005, Pg. 143)”. Further when music videos are filled with gender stereotypes, they are shown to have led the students towards expressing more traditional views about sexual relationships and gender construction (Ward, 2005). ...Download file to see next pagesRead More
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