Persuasion: Who, What, To Whom - Research Paper Example

Characteristics of the persuaders Persuaders are those with the desire to change the demands and perception of the audience. However, it is not an easy task to convince someone admit the persuader’s opinion. It is sometimes effortless to turn people’s ways and introduce various tactics in them. Persuaders become sensible and realistic through acquiring unique skills and traits which aid in accomplishing persuasion mission. Persuaders should have confidence in what they are saying. This makes the audience believe in the message.

Secondly, they should be empathetic-should capture the audience’s dread and explore solutions to their fears. In addition, they should have enough information to make the audiences have a better understanding. Marketers provide information through television shows and adverts. Moreover, persuaders should confirm their interest in the message they give. They should keep repeating relevant points in their messages. The same way marketers convince customers by advertising products for a long duration.

Someone will persuade another if only they are familiar to each other or if the persuader is a person they can trust. No matter how complex it may be to persuade some audiences, the trustworthiness of the persuader makes the process easier (Lockhart 2011). The audience’s desire to avoid reoccurrence of previous experiences motivates persuaders. The desire not to have this incident again will be a motivating factor to the persuader. Marketers display more information and show the positive effects of their products.

Physical attractiveness of the persuader facilitates persuasion since the audience may think that the products are as good as the promoter. Reasons for responding differently to persuaders The audiences give different responses due to various reasons. For instance, persuaders need to be attractive to their customers. They should not portray fuming outlook to those they persuade. Motivating persuaders will always have different ways to capture the attention of the person they are convincing. One will have an interest with a persuader who is accommodating.

Through this, one will not feel as if the persuader is alienating them. People have different attitudes in them hence a reason for differing responses to persuaders. Their (audience) perception determines how easy or hard it will be for the persuader to convince them. In contrary, they respond negatively to those unattractive persuaders because of various reasons. In this, they may perceive the persuader as someone who will get their information and vanish not to be seen again. Characteristics of the message Persuaders should ensure they use polite language to their customers.

Always avoid commanding voice as this will deter the power to win the respondent. The message to pass to whoever they are persuading should not be voluminous. This helps to avoid much time taken when analyzing the subject matter. The message should be repetitive so as to instill a certain sense to the recipient. This makes them (audience) believe in what the message is trying to bring out. In addition, the message should depict some rewards that the audience will get. Such rewards may be like-physical protection and foodstuffs which are free of charge.

Further, the message must be cost effective. In this, the persuaders should attach low costs to their messages. Finally, persuaders should involve celebrities who support their (persuaders’