CHECK THESE SAMPLES OF The Psychology of Gift Giving
hellip; This can also be considered a threat for them, as if they don't focus on the right aspect of consumer behavior and they fail to understand the psychology of their customer, it can result in a backfired marketing campaign that can cost the company the loss of customers.
Consumer behavior is what the whole marketing theory and concepts are based on.... gift giving and taking is now being considered as one of the many new topics of importance to marketers....
14 Pages
(3500 words)
Essay
Marcel Mauss in his classic work "The Gift1" argues that gifts are never free and that the act of giving creates a social bond that requires obligation to reciprocate on part of the recipient.... On the other hand, an extraordinary phenomena is taking place throughout the world which is almost totally contradictory to the doctrine of the free market and capitalism, and that is the culture of exchange and gift economy that is developing and becoming more possible through the use of the internet and social software....
17 Pages
(4250 words)
Essay
However, through a qualitative study about the survival of romantic relationship in reference to gift giving, this concept is challenged.... As the human species, it can be easier to remember information that is directly associated with survival than information that is not associated with the… It has been propose that some of these responses are the result of evolutionary psychology that terms many responses as relatable to instinctual responses....
4 Pages
(1000 words)
Essay
Generalized reciprocity refers to giving something such as a gift to someone without expecting a gift in return.... Balanced reciprocity on the other hand refers to giving someone a gift while having the expectation of a return gift which may not necessarily be of the same value.... Journal Of The Indian Academy Of Applied psychology, April, Vol.... Current Research In Social psychology (Vol....
2 Pages
(500 words)
Assignment
The success or failure of transnational business activities, partnerships and expansions are often decided by the cultural diversity and cultural… The dimensions of culture and diversity have started playing a significant role in international business activities.... This has been more profound after the advent of globalization....
6 Pages
(1500 words)
Research Paper
One of the most famous anthropologists to approach the issue of gift giving is that of James Laidlaw (Whitehouse & Laidlaw, 2007).... Within such a dynamic, the analyst can come to appreciate the importance that gift giving, both as a norm and has a behavioral complement of culture and society, has come to be regarded as a fundamental least common denominator that exists between peoples.... Whereas differentials with respect to gift giving have been denoted by a litany of different anthropologists, the similarity and practice and form that exists within almost each and every culture or group that has thus far been analyzed is one of the reasons why this particular practice is of such profound importance towards understanding human society and the means by which evolutionary culture has shaped the globe....
8 Pages
(2000 words)
Essay
Thus, this paper investigates the threat of this Christian teaching mentioned in the context of gift-giving.... hellip; Showing love by spending time together with family and friends or giving hand-made Christmas cards would suffice.... According to Sherry, gift-giving is a universal behavior that social scientists have not fully and satisfactorily explained.... ift-giving has a symbolic dimension, making it a statement of expressions that mediate meanings in cultures....
14 Pages
(3500 words)
Research Paper
This can also be considered a threat for them as if they don't focus on the right aspect of consumer behavior and they fail to understand the psychology of their customer.... This can also be considered a threat for them, as if they don't focus on the right aspect of consumer behavior and they fail to understand the psychology of their customer, it can result in a backfired marketing campaign that can cost the company the loss of customers.... The three major things that influence the consumer's social environment are individual circumstances, personal psychology, and the social environment....
14 Pages
(3500 words)
Essay