Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

Marketing Manager Career - Coursework Example

Comments (0) Cite this document
"Marketing Manager Career" paper focuses on providing some details on the marketing career especially the marketing manager position. The research involves providing a description and history of marketing career, marketing manager job description, and general outlook. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.7% of users find it useful
Marketing Manager Career
Read TextPreview

Extract of sample "Marketing Manager Career"

Download file to see previous pages Marketing is now focused on external factors in the organization and aims at increasing the overall sales and maximizing profits. Marketing has a large number of meanings in different areas. Marketing is described as the performance and execution of business activities that are responsible for directing the flow of services and products from the initial producers to consumers. It is also known as the process of performing, planning, promotion, pricing, and distribution of goods, ideas, and services to create exchanges that lead to the achievement of organizational objectives and individual satisfaction. Marketing is referred to as a function of the organization and processes that involve the creation, communication, and delivery of value to consumers and management of customer relationships to benefit stakeholders and the organization.

Although the marketing concept was developed in ancient times, the concept received more attention and development during the industrial revolution experienced in the eighteenth and nineteenth centuries. During the industrial revolution, there was an advancement in technology, rapid social change, and scientific innovation.
According to Davis (2013), marketing began informally in 1741 when the first magazine was produced. Additional development in marketing was experienced in 1800 when first billboards were used to attract public attention and to convert the attention to sales. The development of marketing has been experienced through different phases as illustrated by White (2010). The simple trade era was the first era in marketing. The simple trade era was characterized by the limited supply of goods and services, utilization of hands for production, and focus on economic activities. The simple trade era ended in the mid-19th century after lasting for several decades from civilization period.

In the mid-19th century, the production era replaced the simple trade era during the industrial revolution period. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Marketing Manager Career Coursework Example | Topics and Well Written Essays - 1500 words, n.d.)
Marketing Manager Career Coursework Example | Topics and Well Written Essays - 1500 words.
(Marketing Manager Career Coursework Example | Topics and Well Written Essays - 1500 Words)
Marketing Manager Career Coursework Example | Topics and Well Written Essays - 1500 Words.
“Marketing Manager Career Coursework Example | Topics and Well Written Essays - 1500 Words”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Manager Career

Effective Marketing Manager

Affiliation is not, it seems, as much important as is finding a common goal or value. Diversity in groups will be a problem as each and every group type is different with its own focused goals. I think I finally understand the importance of diversity and how to approach people using certain strategies as a leader. I also learned fundamental lessons such as brand design, advertisement, and production of brand philosophy. Most importantly was adjustment of strategy as it relates to certain buyer attitudes or problems associated with the product or theory of sales. Setting the important selling price along with scheduling of ads in media are key activities in order to gain buyer beliefs. The group simulation angle of this learning w...
4 Pages(1000 words)Essay

Marketing Manager

... and it has since been marketed by them. With the current race of weapons technology, it is also not deniable that management of the F-16 at Lockheed Martin will do very well to keep it relevant in the latest war arenas and war deterrence mechanisms of the world. In its field of work, the F-16's fate really depends on its manufacturers being able to keep it competitive with other aircraft of its role in terms of functionality. Functionality, Time, Place and Ease of Possession As stated in the previous statement the crucial feature for the F-16 as a product is the state of its functionality. Upgrading the F-16 has been vital in keeping it competitive. Unfortunately upgrading any product can never produce the same results as incorporating...
8 Pages(2000 words)Research Paper

Skills Audit for a Future Career as Marketing Manager

... Skills Audit for a Future Career as Marketing Manager Overview of Career in Marketing Marketing consists of the wide range of activities undertaken to ensure that the needs of customers are met from which the organization or the business derives value. The marketing function starts with the analysis of potential customers or markets that the organization desires or targets to serve, what their needs are, what products and/or services the organization may develop to meet those needs, how these customers may prefer to use the products and/or services, what competitors may be there offering a similar or alternative product and/or service, how products and/or services should be priced, and how these products and/or services should...
6 Pages(1500 words)Coursework

A stressful career: the marketing manager

...A stressful career: the marketing manager Introduction Marketing is pivotal to the success of firms. Marketing is wide topic comprising of market research, selling products and services to customers as well as promoting sales through advertising. Marketing involves developing a set of sales techniques, business communication systems and building strong relationships with clients through identifying their needs and satisfying them. Retaining client for repeat purchase is the ultimate goal for every marketing manager. Marketing manager is a bed rock for a successful business. Personal attributes of a marketing manager (evaluation criteria) The marketing manager must possess research and analytical skills; good communication and negotiation...
4 Pages(1000 words)Essay

A Career In Marketing

After reviewing the great diversity of careers that are available to the individual interested in a career in marketing, I was particularly drawn to a career in public relations. Public relations and market outreach is a field that interests me because it goes beyond merely marketing a product and directly incorporates elements of social interaction and company representation. In such a way, the individual who works within such a career is ultimately responsible for seeking to challenge public opinion and represent the firm/organization in the time of difficulties and in times of success. Ultimately, it is the challenge of such a position that is attractive due to the fact that many individuals employed in public relations type ma...
5 Pages(1250 words)Case Study

The Career of a Manager

...The Career of a Manager General Description of the Career I desire to pursue my career as a manager. Managers are regarded as the soul of any organisation. In any business, managers play an imperative role in planning and making effective decisions. They are also liable for allocating certain organisational resources including human, material and financial in a better way. Managers set short-term objectives for organisations and assist in obtaining greater success in the business markets where they operate (Cieślińska, 2007). Judging about the significance of managers in an organisation, I would prefer to develop my career in this field. Review of Current Position At present, I possess certain skills that would...
4 Pages(1000 words)Essay

Aviation Career as Airport Manager

...Career - Plan B Based on my interests, after I graduate, my dream is to become an airport manager at Manchester Airport as it is my favorite airport. Manchester Airport is ranked at number three among the busiest Airport in the U.K. attending to about 13.5 million passengers within eight months. An airport operating manager ensures that airplanes have safe take offs and landings (Tom 4-7). He is the link between maintenance staff on site and the air traffic. The position requires industry insight and leadership skills in order to succeed in every scope. Based on my interests in airport operations and airplanes, my dream is to become an airline pilot. To get there, I need to focus on mathematics and science as the fundamentals of piloting...
1 Pages(250 words)Essay

Role of Marketing Manager

...Role of Marketing Manager and number: Table of Contents Introduction 3 Four Utilities of Customer Value for Dishwasher 3 Target market for dishwasher in United States and in Southeast Asia 5 Competition in the US and Southeast Asian market 6 Segmentation Targeting and Positioning of Dishwasher in Southeast Asia 7 Targeting the Foreign market 9 Environmental trends in foreign market affecting sales of the product 10 Product Campaign based on 4P’s of marketing 10 The U.S. and International Ethical Marketing Considerations 12 Conclusion 13 References 14 Introduction A shift in consumers from low income group to middle income group has been recognized due to an increase in the disposable income of the consumers. The increase in disposable...
10 Pages(2500 words)Research Paper

Career Portfolio of Project Manager

...Career Portfolio Introduction Purpose of the portfolio A career portfolio is extremely beneficial for individuals for their as it not only provides an opportunity for them but it also demonstrates proof of skills and learning capabilities with an individual. Similarly, the purpose why I created my career portfolio was to identify the skill that I posses. Further I wanted to identify my weaknesses and also wanted to overcome them. This career portfolio tracks my learning experiences, the skills that companies require within their potential candidates and the skills that I possess. Further this report not only enlists my background and educational experience as management student but also highlights that I would be extremely beneficial...
10 Pages(2500 words)Admission/Application Essay

Integrated Marketing Communications, Marketing Communications Manager

In today’s trend of marketing activity, people are bombarded with communication because marketers are after getting the attention of prospective customers. There are many organizations in the world and certainly, competition is everywhere. Competition is around and its manifestation is clear enough on various marketing activities that try to catch up the attention of prospective buyers or customers. This is evident in the cruise industry in Hong Kong. The major player is Star Cruises but it has its major competitors such as NCL Cruises, RCI and Costa Cruises. All these three cruise organizations are playing important role in Hong Kong’s cruise industry. Without these competing cruise organizations, the cruise industry...
9 Pages(2250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Marketing Manager Career for FREE!

Contact Us