Strengths Based Selling - Term Paper Example

Running head: Job Analysis: Marketing Manager Job Analysis: Marketing Manager John Q. Wright In the paper, a job description and job specifications for marketing manager is described. Subsequently, training programs for that position and aspects such as stagnation and disengagement is analyzed in the paper. Introduction: Are you interested in becoming a successful Marketing Manager but not sure what are the roles and responsibilities involved in the job function. The description in this article might help you getting some insight about core roles and responsibilities of a Marketing Manager. Below is the guide that can help you understand what exactly is expected out of the role. Role Summary: The Marketing Manager is responsible to develop and maintain marketing strategies in order to achieve the agreed company objectives. The responsibility includes evaluation of customer research, market condition, competitor data and take decision of altering the marketing plans as required. The Marketing Manager role involves overseeing all marketing, advertising and promotional staffs and activities. Job Description & Responsibilities: The role of the Marketing Manager includes marketing and promoting company products to the market – both B2B and B2C. Needs to demonstrate technical marketing skills and should have complete product knowledge of the company. In partnership with the sales team Marketing Manager needs to develop the annual marketing plan in such a way that it should have detailed year-long plan and should meet the company objective. Budget management is one of the key responsibilities that is needs to perform all the functions within the agreed budget. Needs to instruct the marketing staffs where the budget is getting exceeded. Needs to manage the aspects of receipt, print production and finally distribution. Needs to achieve positive media coverage all across the media channels in positive and timely manner. Needs to manage the product line life cycle starting from strategic planning and tactical activities. Needs to carry out market research for ascertaining the requirements in the market for both present and future products. Needs to develop and implement company-wide strategic plan in order to push products out of the production floor and work with the entire required department on order to execute the plan. Analysis of potential strategic partner relationship for various product lines. Roles and Relationship: Should have the ability to cooperate and interact with all employees in the company. Should have the ability to build trust, communicate effectively, drive execution, foster the culture of innovation, focus on timely delivery of products to customers, collaborative in nature, creatively solving problems and demonstrate high integrity. Should maintain professional and positive relationship both internally and externally so that it meets the core values of the company. Should be proactive in developing and maintaining a positive relationship with all the support teams and departments. Job Specifications: The prospective candidate should have at least 4 – 6 years of experience in sales in marketing industry. Experience in the sales and marketing activities of related industry would be preferred. Should have extensive experience of developing, maintaining and executing valued marketing strategies in order to meet the company objectives. Should have string understanding of current market and customer dynamics and needs. The candidate must be flexible and open for travel if required. Should have the open mind in order to work with the large global teams. The candidate must have the proven track record of overseeing all marketing, advertising and promotional staffs and activities. Should have the open mindedness in order to reach out to the knowledge engineer in order to equip him/herself with the required digital training to get the digital marketing jobs. Training Program: It necessary for the on boarded Marketing Manager to undergo certain company specific on boarding activities and training in order to know more about the company. There would be a 4 week on boarding program for the Marketing Manager where the candidate would be undergoing training from the supervisor, peers and if possible from the subordinates in the job function. First one week of the on boarding training would include the company culture and nature of the business of the company. The second week would comprise of the getting to know about the team and the team members with whom the Marketing Manager would work. The third week will be focused on learning the business strategies and the methods by which the company generally operates the business along with the current customers and clientele. Finally fourth week would be the on the job training where the Marketing Manager is expected to as per the learning of past three weeks. This is a compulsory training that the new Marketing manager needs to undergo in order to start the work in the company. Compensation and Benefits: The Annual compensation package for the position is $85,528 with $5578 as the annual performance bonus. The Marketing Manager position is entitled to receive many other benefits, which include Social Security, 401K/403B value benefits, disability benefits, healthcare benefits, pension and paid time off. In total the annual compensation package for the Marketing Manager will be approximately $125,000. The main base of reaching a compensation and benefit package mentioned above is the market research. The position is expecting to have candidates with 4 to 6 years of experience in the sales and marketing domain. The average annual salary in the market for this position for the same amount of experience varies between $83,000 and $87,000. Hence taking that fact under consideration and the current market trend the salary and other value benefit packages are designed for this particular position. Research in was carried out in websites like www.salary.com, www.salaryexpert.com and www.wageweb.com. The results displayed by the research in these websites are more or less similar to that of the current market trends for the position of Marketing Manager. Career Stage: As per the current experience is concerned the individual is currently residing at the stage of 4 years of completing his role as Marketing Manager. The reason behind the selection is the amount of salary and other benefits that the individual is drawing from the company. Once completing another year, totaling it to 5 years, the individual would be in the stage of getting promoted to the next level, which is Marketing Director. Since the individual demonstrate way beyond the expectation. For example, preparing presentation decks for the CEO and taking part in the company wide presentation seminars for the annual meetings of the company along with the functions need to be performed by Marketing Director like providing leadership direction not only to the own team but also to other teams in that pyramid along with the establishing reports and communication for all the marketing and sales team. Employee Disengagement & Stagnation: There are many reasons for which the employees get stagnate and ultimately disengaged from their work. One of the primary reasons is the right manager. Selecting right manager or supervisor is important for any team as it can affect the employee retention and engagement of the team members in their work (Sorenson & Garman, 2013). Another important reason is setting up realistic goals and terms for the team and team members. Unrealistic goals can demoralize the team members thinking that it is not possible to achieve and ultimately it leads to the disengagement of the employees. Though the company might set lofty goals for engagement but it is necessary for the managers to make the goals meaningful for the team members to bring engagement to life (Clifton & Badal, 2014). Suggestion & Key Strategies: One important suggestion that can be made here in order to avoid disengagement and stagnation is to set a realistic goal for the team. In many organizations surveys showed that people get demoralized because of the unrealistic goals and it makes the employees feel that when the goal is not achievable then what the use of working for it is. Another useful suggestion is try to make some time to connect with each employee so that as a manager you can get to know the situation of the team and the team members (Rutigliano & Brim, 2011). This will help you in taking the decision pertaining to make things right in the team and keep your team members engaged and motivated. If you are a leader and there are leaders reporting to you it is suggested to coach your managers and leaders and hold them accountable for the employee engagement. In Gallup’s research it is found that in most of the cases the managers are mainly responsible for employee engagement. Hence it is necessary for the companies to take necessary action in order to coach the managers so that they can build employee engagement plans. References: Sorenson, S. & Garman, K. (2013). How to Tackle U.S. Employees Stagnating Engagement. Gallup Business Journal. Available online: http://businessjournal.gallup.com/content/162953/tackle-employees-stagnating-engagement.aspx Clifton, J. & Badal, S. B. (2014) Entrepreneurial StrengthsFinder. Gallup Press: New York. Rutigliano, T. & Brim, B. (2011) Strengths Based Selling. Gallup Press: New York. Read More