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A response - Essay Example

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The powers of marketing as realized by their individual and collective efforts have been assessed in relation to their present success. Scooter Braun is Justin…
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Download file to see previous pages According to Braun, Justin possessed innate superman’s powers. This is because he could sing, dance and play instruments flawlessly. (Widdicombe 1). As Beibers’ manager, he was able to re-live his childhood dream of becoming a different kind of a superhero (Widdicombe 1) . It is imperative to note that he took his time to study the careers of influential people such as David Geffen who at one point worked in William Morris mailrooms but become a co-founder of the Dream Works.
Marketing in this context is the strategies to gain and maintain publicity, fame and success as realized by Beiber and his manager. Their success shows how good marketing can turn over the outcomes of a project. Anything that Justin touches receives a ‘Midas’ touch because it is received positively by the public. In essence, there is nothing negative about Beiber in the context of this industry. Braun has received widespread recognition since the time when he discovered Justin Beiber on YouTube (Widdicombe 1) through his efforts; he made the first successful YouTube superstar (Widdicombe 1). His online influence and off-line marketability are flawlessly entangled. His YouTube channel has close to three billion views, while on Twitter, he acquires a new follower each second. One tweet from Justin can drive his supporters into performing stunning feats (Widdicombe 1).
This shows how strong marketing skills can influence the celebrity status of an artist. Beibers position has realized remarkable following that is capable of influencing the market trends of products such as perfumes or the awareness creation on major world issues. Today, his influence as a global brand eclipses his status as an artist. Nonetheless, he still was new songs that his fans are waiting for anxiously. Beibers unprecedented growth has also propelled Braun’s career as he has secured successful ...Download file to see next pagesRead More
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