Module 5 case assignment - Coursework Example

This paper aims at analyzing the feedback loops and organizational learning opportunities for the Whole Foods, an American based foods supermarkets chain. As noted earlier, reinforcing feedback loop makes an organization to acquire significant growth thus putting at bay its rivals in the market while at the same time enjoying product diversification. Additionally, reinforcing loop takes place when an original change is reinvested to further bring about change in the future (Bellinger, 2004). One of the notable aspects of the reinforcing loop is that they create a momentum.

In this way, they ensure that activities within the firm are kept in motion thus ensuring there are limited delays and the consumers can get their brands on a regular basis. In their efforts to satisfy the needs of the customers, firms use the feedback from their consumers to improve the quality of their brands. Given the need to attract more customers, Whole Foods Market is focused at establishing new lower cost store as a way of serving the younger perennial shoppers. According to the management, once the new store is launched, and extensive promotion is undertaken, more potential consumers will encounter fresh foods, which will be the major products in the store.

Through the word of mouth marketing, more Whole Foods adopters will ultimately emerge in the future. Another example of a reinforcing feedback loop that is applied by Whole Foods Market is based on the high US population. As the population is high, more children will be born who are potential consumers. Once they become adults, these children will also bear children. This implies that the demand for the supermarket products will continue to expand. On its part, the balancing feedback loop, which entails circles of cause and effect, has the objective of countering a change that includes a push in the opposite direction.

As the push is made harder, the system on its part pushes back resulting to the