Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Coca-Cola SCM - Case Study Example

Comments (0) Cite this document
Supply chain management is the running of a system of businesses that are linked. The businesses are linked by one major aim; the eventual availing of a service or product to the customers. Supply chains characterise the current trend in…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful
Coca-Cola SCM
Read TextPreview

Extract of sample "Coca-Cola SCM"

Download file to see previous pages It is a functional system that comprises the running of the source materials’ movement into the business, various scenarios of how the products and services are produced, and the management of how the services and the products are delivered to the customer. Hence, functions like obtaining source materials, and the ownership of distribution mechanisms are passed on to other businesses that are specialised with these functions. The regulation of the day to day logistics by the parent business is decreased, while, the number of business partners increases. Supply chain management enhances the speed of the movement of products and goods and minimises the cost. It enables the management of the inventory, transport, supply, customer service, and the distribution (Lambert, 2008).
The Coca-Cola Company produces a variety of soft-drinks. Its headquarters is in Atlanta. The company produces the syrups that are used to produce the various soft drinks and sells them to bottlers around the world. It has an estimated 3,500 types of soft drinks under its name. Soft drinks are beverages that contain no alcohol, but are carbonated, have sweeteners and are of different flavours (The Coca-Cola Company, 2011). The Carbon (IV) oxide gives soft drinks their unique taste while the sweeteners provide the calories. Over the years, Coca-Cola has continually produced different soft drinks under various brands totalling to over 500 in nearly every country around the world.
The old supply chain management of Coca-Cola Company involved several stages. It included the internal supply chain, the distribution and logistics network, the supply network, and finally to the customers. The internal supply chain was composed of production of the various beverages that it produces, the sourcing of the ingredients, the distribution to its business partners, marketing and sales, and the accounting of all the finances. The marketing and sale of its products have been characterised ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Coca-Cola SCM Case Study Example | Topics and Well Written Essays - 1000 words”, n.d.)
Coca-Cola SCM Case Study Example | Topics and Well Written Essays - 1000 words. Retrieved from
(Coca-Cola SCM Case Study Example | Topics and Well Written Essays - 1000 Words)
Coca-Cola SCM Case Study Example | Topics and Well Written Essays - 1000 Words.
“Coca-Cola SCM Case Study Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Micromanaging Coca-Cola Corporation

...? XYZ No. 12345 MICROMANAGING Department of Management Sciences XYZ 29 August, Table of Contents Contents Page No Introduction 03 Mission and Vision Statements 04 SWOT Analysis 05 SWOT Analysis Coca Cola 05 Strengths 05 Weaknesses 06 Opportunities 06 Threats 06 Goals and Performance of Coca Cola 07 Marketing Strategies 07 Production Strategy 07 Distribution Strategy 08 Pricing Strategy 08 Is Marketing Strategy of Coca Cola Successful? 08 Management Problem in Coca Cola 09 Literature Review 10 Recommended Measures to Change Management 13 Conclusion 14 Works Cited 15 Introduction The international Coca-Cola Corporation was created in Georgia in 1886 (Coca Cola, 2007, 08, 09, 10). The company headquarters is still there. The company...
13 Pages(3250 words)Essay

Coca-cola Enterprises

...? Coca-Cola Enterprises Contents Introduction 3 Critical Analysis of the 3 Strengths: 6 Weaknesses: 6Component 1: Effectively Communicated 7 Component 2: Values Oriented and Embedded 8 Component 3: Responsibility and Accountability of the Leaders and the Ethics and Compliance Department 9 Conclusion 10 References 12 Introduction According to Forbes (Badenhausen, 2012) Coca-Cola is globally regarded as the third most powerful brand, only surpassed by Apple and Microsoft. The historical origins of Coca-Cola can be traced back to 1899 (Coca-Cola Enterprises, Our story, 2012). Its successful existence for more than a century can be attributed to the organisation’s firm belief in conformity to ethical, moral and legal standards as embodied...
10 Pages(2500 words)Essay

Coca Cola vs. Pepsi Cola

...?Running Head: COCA COLA AND PEPSI A COMPERATIVE STUDY Coca cola and Pepsi A comparative study of Pension plans, investment and Employment preferenceAuthor’s Name..... Institute....... Date……… COCA COLA AND PEPSI A COMPERATIVE STUDY Coca cola and Pepsi A comparative study of Pension plans, investment and Employment preference Pension and Postretirement Benefit Plans   The Coca cola has a non contributory pension plan covering substantially all non union employees and one non contributory pension plan covering certain union employees. Costs of the plans are charged to current operations and consist of several components of net periodic pension cost based on various actuarial assumptions regarding future experience of the plans. In addition...
4 Pages(1000 words)Research Paper

Coca Cola

...?Executive summary There are 22477400 people in Australia living in eight different regions. This provides sufficient market for the soft drink manufacturers in Australia. Australian consumers consume about 2.75 billion litres of soft drinks and each Australian drinks about 119 litres of non-alcoholic beverages annually. Coca Cola Amatil has over two hundred product in the market including mineral waters, energy drinks and juices besides the four leading brands. Coca Cola Amatil Australia is a dominant market player commanding the largest market share in the soft drinks industry in Australia. The overall market of soft drinks in Australia has experienced a slow but steady growth rate. Key players in the market try as much as possible...
20 Pages(5000 words)Case Study

Coca Cola

...?The Coca-Cola Case Study Table of Contents Introduction 3 Question 3 Question 2 4 Question 3 5 Question 4 6 Question 5 7 Conclusion 8 Reference 9 Introduction The Coca-Cola Company is one of the oldest manufacturers and sellers of soft drink beverages mainly include the cola drinks. Dr. John Pemberton developed the Coca-Cola® syrup on May 8, 1886 and this the foundation day for Coca-Cola Company. Since its inception, the cola drink became one of the most famous and largest selling non-alcoholic beverages. The rapid popularity of cola drink of Coca-Cola Company had led to expand its market in international boundaries and in every international market its performance has been applaudable. With the passage of the company kept introducing...
4 Pages(1000 words)Research Paper

Coca cola

...?Coca Cola of the of the of the Section Introduction Coca Cola is a type of effervescent soft drink that is sold or distributed in restaurants, stores and various vending machines all over the world (“Brands”). Coca Cola, which is also known as Coke, is manufactured by Coca Cola Company. The company is headquartered in Atlanta, Georgia. It was intended to be used as a medicine. It was found in late 19th century by John Pemberton, a pharmacist in Columbus, Georgia. John Pemberton died within two years of invention and the brand was then purchased by Asa Candler in 1889. The beverage was initially sold at 5 cents for each glass in Jacob’s Pharmacy. The company expanded its operations mostly within 1900 to 1920. The marketing strategy of Asa...
5 Pages(1250 words)Essay

Coca cola

...? BRAND STRATEGY AND RESPONSE: MARKETING COCA-COLA Brand Strategy and Response: Marketing Coca-Cola Health and wellness is one of the more basic human needs that is essential to living a quality life, and it is included in Maslow’s hierarchy of needs (Schultz, 2013). This implies that for many people, it is essential to remain healthy in order to feel secure and fulfilled. As such, many products sold today can also be marketed to bring additional health benefits, as well as already catering or appealing to people of more basic needs such as food and water. One such brand that can be sold to people in having health benefits are product lines from the well-known Coca Cola Company, which boasts of more than 3,500 and continuously increasing...
5 Pages(1250 words)Essay


...The Coca Cola Company The Coca-Cola Company is the largest soft drink and beverage company in the world founded in 1886 by Asa Griggs and John Pemberton (Bell, 2009). It is among the most renowned brands in the world offering more than 500 different brands in over 200 countries. Coca cola has managed to stay ahead of the pack due to its dedicated staff especially those in the advertising and marketing department who have developed very innovative methods to sell their products. Coca cola has made huge strides in the international market and has come up with products to suit everyone’s needs and meet expectations. It has targeted different age groups with different products, for example, using one of its products Fanta to target children...
1 Pages(250 words)Assignment

Coca cola

...’ conveyor belts contain catch baskets and trays. The catch baskets and trays prevent the coke bottles from spinning out of control and accidentally dropping onto the Coke production plant’s floor, disintegrating into injury-causing bits of glass fragments. Likewise, the Coke production conveyor belts do not mix the production plants’ waste water from the clean water. The catch baskets and trays catch and segregate the waste water, ensuring they do not mix with the nearby coke production plants’ clean water. The coke employees oversee the entire process. Moreover, the lean production employees ensure that the machines do not mix the waste water with the clean water source (Klemes, 2008). Specifically, Coca Cola Australia allocates 2.5...
6 Pages(1500 words)Essay


...Coca-Cola In the world of business there are very few images that are as well recognizable as the Coca-Cola brand. It is known in the furthest locations of the globe and marketers today look to that brand as a model of their marketing power. Through years of its image, Coca Cola has vanished borders and cultural barriers and reached almost every person on earth. One can only assume how this company became such an ubiquitous image (Zurn, n.d.). The following paper will examine the fantastic popularity of Coca Cola beverage, its history, controversies surrounding the brand and the factors that successfully differ the company from its competitors. How did the company start? The history of Coca Cola brand starts in 1886 when it President...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Coca-Cola SCM for FREE!

Contact Us