Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Customer Integration and Satisfaction Forum 5 TLMT 441 - Assignment Example

Comments (0) Cite this document
Recent studies indicate the necessity of firms to focus on adequate strategic measures (Gerson, 2013).  These strategic measures are aims to ensure customer integration and overall satisfaction. A focus…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.1% of users find it useful
Customer Integration and Satisfaction Forum 5 TLMT 441
Read TextPreview

Extract of sample "Customer Integration and Satisfaction Forum 5 TLMT 441"

Integration and Satisfaction Integration and Satisfaction Firms aim at maximizing shareholders wealth through customer satisfaction. Recent studies indicate the necessity of firms to focus on adequate strategic measures (Gerson, 2013).  These strategic measures are aims to ensure customer integration and overall satisfaction. A focus on how motor carriers changed following the September 11 terrorist attack on the United States (U.S) is essential in understanding whether strategic change alone enhances customer satisfaction and integration (Atwater et al, 2011).
Different studies relate how change of strategy after occurrence of an unpredictable event enhances an organization’s success as well as survival. During the September 1 attack on the U.S, the terrorists hijacked a passenger carrier airplane sending worrying signals to customers regarding their safety. Customer’s reaction in relation to the safety concern is evident in all motor carriers within the U.S. In examining whether strategic change is essential for the long-term benefits of an organization, the study: To change or not to change, takes a close examination on customer’s feelings regarding all motor carriers’ firms’ response after the September 11 incident (Atwater et al, 2011). The data gathered indicates a huge disruption and downturns following the terrorist attack. For example, the normal operations in the motor carriers firms declined by more than half. Although, some carriers changed their strategies after the attacks, performance was still not impressing. All the carriers performed awful following the attacks as customers grew fear irrespective of any security measures the firms included (Atwater et al, 2011). As a matter of fact, a declined performance was achieved by firs that opted change their strategies as opposed to those that stuck with earlier strategies.
In conclusion, adopting strategic measures after a strategic surprise is not a guarantee of developing customer satisfaction (Kotler, 2010). As evidenced through the change of strategy by the carrier firms that changed their strategy following the September 11 terrorist attacks. Other than adopting strategic changes, the study finds out that customer satisfaction and integration is a continuous process.
Atwater, C., Gopalan, R., Lancioni, R., & Hunt, J. (2011). To Change Or Not To Change: How Motor Carriers Responded Following 9/11. Journal of Business Logistics, 129-155.
Gerson, R. (20133). Measuring customer satisfaction. Menlo Park, Calif.: Crisp Publications.
Kotler, P. (2010). Marketing management (Millennium ed.). Upper Saddle River, N.J.: Prentice Hall. Read More
Cite this document
  • APA
  • MLA
(“Customer Integration and Satisfaction Forum 5 TLMT 441 Assignment”, n.d.)
Customer Integration and Satisfaction Forum 5 TLMT 441 Assignment. Retrieved from
(Customer Integration and Satisfaction Forum 5 TLMT 441 Assignment)
Customer Integration and Satisfaction Forum 5 TLMT 441 Assignment.
“Customer Integration and Satisfaction Forum 5 TLMT 441 Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Customer Integration and Satisfaction Forum 5 TLMT 441

Customer Satisfaction

...? Satisfaction 0 Handling The Complaint From The s The complaints take place when there is dissatisfaction because of a company’s products. The dissatisfaction is of two types namely, ‘Voice’ and ‘Exit’ (Reeher, n.d., para. 10). In the given case of the manufacturing company, the voices of the customers are raised against the poor products as well as against the customer service department and as a result, the sales and the profit volume decreases. In the third week after the new general manager joined the company, a customer came with a complaint regarding a defective product. Therefore, being a general manager of the company, a significant role is to handle the complaint of the customer. After analyzing the required case, the manager...
2 Pages(500 words)Essay

Customer Satisfaction

.... Therefore, Total Quality Management has indeed become an integral part of a business strategy. Determinants of Customer Satisfaction The old adage that 'customer is king' still holds true. But the level of satisfaction matters as well, for the business to prosper. "The gulf between satisfied customers and completely satisfied customers can swallow a business." (Harvard Business Review, November- December, 1995). A satisfied customer is the best advertisement for any product and company. The satisfaction will bring in the loyalty, which not only helps in customer retention but also in broadening the customer base for the product and company. In fact the modern day business principles state that2; A customer is the most important person...
27 Pages(6750 words)Essay

Customer Satisfaction

... We can now combine the models with the above-mentioned characteristics. A priori, we believe that: (1) The lower the price, the less influence will expectations have on customer satisfaction. Partially viewed, this means: low price, model 4; high price, models 1, 2 and 3. (2) The lower the product complexity, the less influence expectations will have on customer satisfaction. Partially viewed, this means: low complexity, model 4; high complexity, models 5, 1 and 2. (3) The lower the sign value, the less influence expectations will have. It is the perceived quality that counts--the product must work all right. A partial view means: low sign value, model 4; high sign value, models 1, 2 and 3. Combining the three product characteristics...
14 Pages(3500 words)Term Paper

Forum 5

...Forum 5 Communication, the transfer of information from one party to another, is an essential tool in the increasingly competitive business environment. This paper seeks to explore application of email as a customer communication effort. Increasing competitiveness in business environment and its associated consumers’ dynamism into need for efficient and highly influential marketing approaches has led to the development of direct communication between business organizations and consumers, and potential consumers. Application of emails is with this respect the most effective of what is commonly known as “business to customer communications” which effectively influences consumers to an organization or its brand products due to its dual way...
1 Pages(250 words)Research Paper

Focusing on Financial Impact & Innovation TLMT 441 forum 2

...Financial Impact & Innovation Financial innovation can be defined as the process of creating and popularizing new financial markets,technologies, instruments, and institutions (Allen, 2004). The innovators are divided into process or product variant, where production innovation entails corporate securities and derivative markets. In essence, innovations consist of diffusion and invention acts. Arguably, financial innovation has been on the economic landscape for many years (Bansal, 2006). They provide new choices for consumption and investment that produce returns for innovator. For instance, the growth of corporate brand market provides firms with alternatives sources of funding. According to Mullineux (2008), financial... Impact &...
1 Pages(250 words)Assignment

Greening the supply chain TLMT 441 Question1

al affiliations Green Supply Chain Management It is the active administration of supply chain activities and interaction inorder to take advantage of customer worth and accomplish a sustainable competitive benefit (Soni, 2008, p. 19
The supply chain comprises every part of the business’s activities. It start with raw supplies, advances to building stage, production of finished products, through delivery, and lastly to the final user (Boone, 2009).The benefits of a flourishing Supply Chain Management include less ambiguity, inaccuracy and loss down the supply chain. Secondly, lesser costs are incurred by advancing effectiveness and production. Equally, it involves a low amount of stock. Also, it enhances improved information di...
1 Pages(250 words)Assignment

TLMT 441 Assignment Article Review

...Supply Chain and Logistics Article Review [Stanley, E. F., & Mathew, A. W. September 15). Supply Chain Game Changers - Mega, Nano, and Virtual Trends- And Forces That Impede Supply Chain Design.] According to this article, for a company to gain competitive advantage, it is very important to include strategic systems design to structure and govern supply chain. There are three major rights of supply chain design that exist. These include the right relationships, the right roles and the right players. Therefore, for the decision makers to co-create value effectively, it is important that they manage these three rights of supply chain design. This is to say that, the company, or business requires the right relationship... Chain and Logistics...
2 Pages(500 words)Assignment

Globally Optimized Operations TLMT 441 Research paper

...Globally Optimized Operations Globally Optimized Operations Introduction The contemporary dynamic and complex global business environment is increasingly forcing many businesses to globally optimize supply chain operations in order to overcome some of the current operating challenges. In logistics, the concept of global optimization involves the use of an array of technologies and mathematical tools to achieve optimal global supply operations through the management of a set of logistical and supply chain processes relevant to the achievement of a particular defined objective. According to many experts, some of the potential benefits of globally optimized operations include increased customer satisfaction, reduced cost, improved delivery...
5 Pages(1250 words)Research Paper

Customer satisfaction

... Satisfaction in Apple Satisfaction in Apple A. Definition and Justification Satisfaction The contemporary business environment is characterised by rapid globalisation, which has, as a result, intensified competition among businesses in similar industries. Owing to the heightened level of competition, multinational companies (MNCs), among other global-spanning organisations have been prompted to look for ingenious ways to operate successfully and profitably. One of the most outstanding changes in business operation has been significant increase in customer awareness. Companies such as Apple, Inc. are increasingly acknowledging the importance of customer satisfaction in determining the profitability and eventual organisation survival (Chen...
8 Pages(2000 words)Essay

Customer Satisfaction

The importance of customer satisfaction has been highlighted in this book and according to the authors, any organization which seeks to gain a competitive edge over its rivals in the marketplace must focus upon improving this aspect, so that organizational productivity is enhanced.
These authors (1997) have also suggested that managers in organizations must measure the profit chain relationships that exist among various units within the organization. These measures can then be used as the basis to help managers to improve their chain performance by also developing rewards based upon the performance measures achieved. These results must then be communicated back down at the level of operating units, so that information about t...
9 Pages(2250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Customer Integration and Satisfaction Forum 5 TLMT 441 for FREE!

Contact Us