Recent studies indicate the necessity of firms to focus on adequate strategic measures (Gerson, 2013). These strategic measures are aims to ensure customer integration and overall satisfaction. A focus…
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During the September 1 attack on the U.S, the terrorists hijacked a passenger carrier airplane sending worrying signals to customers regarding their safety. Customer’s reaction in relation to the safety concern is evident in all motor carriers within the U.S. In examining whether strategic change is essential for the long-term benefits of an organization, the study: To change or not to change, takes a close examination on customer’s feelings regarding all motor carriers’ firms’ response after the September 11 incident (Atwater et al, 2011). The data gathered indicates a huge disruption and downturns following the terrorist attack. For example, the normal operations in the motor carriers firms declined by more than half. Although, some carriers changed their strategies after the attacks, performance was still not impressing. All the carriers performed awful following the attacks as customers grew fear irrespective of any security measures the firms included (Atwater et al, 2011). As a matter of fact, a declined performance was achieved by firs that opted change their strategies as opposed to those that stuck with earlier strategies.
In conclusion, adopting strategic measures after a strategic surprise is not a guarantee of developing customer satisfaction (Kotler, 2010). As evidenced through the change of strategy by the carrier firms that changed their strategy following the September 11 terrorist attacks. Other than adopting strategic changes, the study finds out that customer satisfaction and integration is a continuous
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“Brand loyalty is a reciprocal relationship that begins with the business” (Disneyinstitutechollateral). It is the responsibility of the managerial staff and the employees of 360UP to demonstrate loyalty to its customers by offering great service, low prices, and value in every food purchase.
The scope of integrated marketing communications has been realized by various companies in different countries, but it has been understood differently in different contexts. Hence there is no rigid definition of this term that can be used to explain its utility in the context of the present company in its present marketing activities (Smith, Berry & Pulford, 1999).
The advertising strategy needs to be aligned to the marketing goals by identifying the nest ways to reach the expected market and thus making sure that the advertising messages are pitched to the right segments of the population. It also needs to be aligned to the marketing goals by ensuing that whatever advertising media are used are the ones that give the most bang for the buck and are able to attract the numbers and range of customers that they intend and need to reach.
The author states that customer service can be challenging for some businesses especially when they have some employees who may not be people oriented. Often, this means that employees must receive extra training in order to make sure that they understand how to work with customers. Those employees who are in front of people all the time need extra help.
In essence, innovations consist of diffusion and invention acts. Arguably, financial innovation has been on the economic landscape for many years (Bansal, 2006). They provide new choices for consumption and investment that produce returns for innovator.
Secondly, lesser costs are incurred by advancing effectiveness and production. Equally, it involves a low amount of stock. Also, it enhances improved information distribution and importance (Soni, 2008).
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Therefore, for the decision makers to co-create value effectively, it is important that they manage these three rights of supply chain design. This is to say that, the company, or business requires the right relationship of it and other likeminded
Apple launched the first generation iPhone on June 29, 2007. Customer satisfaction is crucial in creating customer loyalty. The research study lays major emphasis on the identification of the sentiments of customers that are associated with iPhone features such as the design and ease of use that makes it distinctive and highly attractive.
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