Customer Satisfaction Measurement - Essay Example

Net Promoter measures the loyalty of the customer while the J.D power and Associates measure the customer service. Net promoter is useful because it is a practical method. It has several advantages such as its simplicity (The Net Promoter). It applies the use of questioning through taking up a survey. It uses the Net Promoter Score to determine the business line and even the customer service. It is easy to use unlike other complicated indexes. The company may choose to use a phone, email, or web to conduct its surveys.

The Net Promoter has a quick follow-up. This index gives the feedback of customers on time whenever it is assigned to investigate on them. Its work is to contact the company manager and give updates concerning his customers. The Net Promoter is a growing body with a lot of experiences; this implies that it has a lot of experiences. It has worked for several companies (The Net Promoter). It has the ability adaptability hence flexible to any change that can occur at any given time. J.D Associates is popular for its consumer surveys.

It is best for conducting automotive surveys in most industries. This index ensures that the customers’ satisfaction is under achievement level (J. D. Power). Its main emphasis is on the effective handling service to customers. It takes into account five measures to determine the overall satisfaction of the customer. It ensures that customers have the required repair and maintenance for their vehicles hence keeping them satisfied with their service. The results shown by the two indexes help the company to identify the customer satisfaction, point the unhappy customers, and get the advocates with full potential.

Customer satisfaction survey provides the ratings of customers that can have a powerful effect to the company development. These effects aid the employees to gain focus in their work as a result, they push towards satisfying the customers’ expectations (The Net Promoter). They give warnings about