PR Assessment for Sarah Palins Future Plans - Case Study Example

Only mass media like TV and Radio would help her to meet her target of reaching out to everyone in Alaska. Only advertising on mass media would make sure that everyone gets her message and this would make her campaign more efficient, even though it will be costly. Similarly, when she decided to run for the seat in the Senate, she can advertise her campaign on print media such as Newspapers and Pamphlets. The reason behind this is that in this scenario she would need not to reach out to every single person of Alaska but only a selected few.

As a PR officer, we would first assess what kind of people we are targeting and then we can design and advertise the campaign accordingly. Similarly, since we do not need to reach out to everyone, we will not waste our money on mass media. This way we would not only save a lot of costs but would also be able to efficiently mobilize our resources for her campaign for the seat in the USA senate. In this case, we just need to show some of the dignitaries in the party of her worth and we can do this by planning to forward a campaign in newspapers.