Effective Crisis Communication - Research Paper Example

More over, the paper discusses each step of crisis management plan in detail and how to best implement it. Another important factor emphasized in this paper of crisis management, which is often sidelined, is the image of the organization managing the crisis. Restoration of physical, properties and economical losses are possible, whereas restoration of damaged image of the organization is never possible. This paper studies the disaster sustained in Hurricane Irene in 2011 in terms of economic loss and loss of lives.

The role of crisis communication that permeates each and every step of crisis management is explored. It is found that action is the best understandable and adorable language of crisis communication, wherein the stakeholders and victims play crucial role in evolving best salvation. Crises are for all and for ever. No community and no organization, public or private are immune from crises. (R. Ulmer et al, 2011). When effective communication modalities are adhered to during crises, the outlook on crises gets completely changed.

Crises act as provider of opportunities with the potential to leave the organization stronger in some ways or other than it was before.(p.4). Developing a framework for performance indicators to measure and improve crisis communication preparedness is the need of the hour. Sensing the prodromes is not given its due weight age paving way to havoc via crises. The size and intensity of warning symptoms in many crises are in fact negligibly small. But the nature of those symptoms read the ill-fate to emerge.

In an atmosphere of apparently strong administrational activities these tiny warning symptoms usually get submerged or unheard by the top brass. Paucity of frameworks, which ensure diligent monitoring of the performance indicators, is the current plight in every organization. (Palttala P, 2012). Leveraging the knowledge of human performance technology (Hutchins H.M. et al, 2008) is to be widely established, since