Alternative Media Analysis - Essay Example

The analysis would cover the message, the message maker, the interpretation and finally, a concluding portion. The Message The video clips are shown through YouTube and the messages that were imparted by the visuals are repeatedly promoting the fair and balanced reporting at Fox News. Apparently, there are various former fox employees who were interviewed and recorded that attest that at Fox News, they were given internal memos usually at the start of the day indicating what to talk about, what not to talk about and how to deliver the report and the job of the reporter is to execute the plan.

These people disclosed that Fox News is merely a proponent of a point of view (YouTube). Ironically, the first part of the video visualized words that relayed the message: “your mind is controlled by the rich who owns America’s media” (YouTube). The first testimonial was delivered by Bob McChesney, Founder of Free Press and author of “The Problem of the Media” clearly argued that “the revolutionary breakthrough with the Fox News is eliminative broadcasting” (YouTube). . America has acknowledged that there are in fact “false, distorted, caricaturing” of information that are repeatedly broadcasted to form images in the public’s mind.

The last message delivered by Roger Ailes, Fox News CEO and Chairman states that they are “premier journalists who aim to restore objectivity, deemed to be lacking… and their objective is to present fine, balanced journalism” (YouTube). The Message Maker The video clips were uploaded through YouTube, revealed to be “founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. YouTube is the leader in online video, sharing original videos worldwide through a Web experience” (TechCrunch par. 1). It has been acquired by the search engine Google, “serving more than two billion videos a day, it has become the clear leader in online video sharing” (Hoover's Inc. 1). Compared with Fox News, the information and contents shown and uploaded at YouTube appear to be more objective showing details as viewers deem them necessary to be revealed in their entirety as possible through their respective software capabilities.

The News Fox video clips were uploaded by The Great Revolt, where information profile check only indicates the name of the creator as a certain Justin from the United States and joined the site in April 14, 2008. Interpretation Honestly, one is disappointed and disgusted with the contents of the video – if indeed, the contentions were true. A quick search on their official website indicates that Fox News Channel provides “a 24-hour all-encompassing news service devoted to delivering fair and balanced coverage of the day’s news events” (News Corporation 1).

This validates the visual communication found in the video clips where the words