The Importance of Marketing to T-Mobile Company's Success - Essay Example

T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1). Earlier, such marketing initiatives were taken by local salespeople but from Dec. 08 onwards, the company examined the viability of these campaigns by hosting events and advertising its value offer working in partnership with www.BillShrink.com, a free service that tells consumers how much they would be saving, as it shared the knowledge with prospective customers of T-Mobile that they would be saving $24 a month over a time period of two years if they change to T-Mobile.

Promotions were organized in many markets including Los Angeles and San Francisco to get familiarize me with BillShrink as a valuable tool for customers and get acquainted with salespeople. It helped the company in attending to the customer needs where it has been providing distribution services, namely Chicago, Dallas, Philadelphia, and San Francisco. On-site promotions were also offered to customers through the “Mobile Makeovers” offering to win the maximum from using the BillShrink service (Chipps 1).