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Mobile web - Essay Example

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Mobile Web Name Professor Institution Course Date Introduction Mobile phone has become a fundamental communication device in the world today. Of utmost concern is the access of information and subsequent utilization. Research has shown that over four million of the world’s population either has access to a Smartphone or own one…
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Mobile web

Download file to see previous pages... Fortunately, the ease of accessing resources to facilitate this process of developing mobile web presence is increasing with time. This will soon allow small business owners to be able to create a mobile presence. Unhelkar (2006) explains that mobile web presence is of critical importance in the world’s economy today. Developing organizations easily deploy many resources to ensure mobile web presence. The fastest growing businesses have become media savvy and attributed their fast growth to adopting the latest online platforms and the marketing tools available. This arises as an effect of competition in the economy. It, therefore, calls for the improvement of the market awareness strategies and the development of new and more efficient methods that would confer ultimate web presence. Incorporation of web presence is the ultimate tool to maintain information exchange by the business entities. Mobile Platform Mobile platforms allow businesses to access information. Further, it serves the sole reason of gaining access to the largest market. Companies aim at taking advantage of this knowledge to give them an edge. Companies have also learnt that the mobile platform helps them advance their goals. Further, it allows them to widen or expand their reach to the most remote markets available. For most companies that have incorporated the mobile platform as a marketing strategy, it is evident that the mobile platform trumps the location-sensitivity created by most markets. This is particularly crucial for an organization as it aims at promoting its products and services. Most companies are embracing mobile platform to achieve the ultimate interaction with consumers. Zuckerberg Statement The so-called “Zuckerberg Statement” brings into perspective the use of web presence. This is evident in the massive acceptance of Facebook as social media. It is evident that the use of facebook as social media received quite a boost since the establishment of mobile web presence. This allowed most of the population to access the social media from their mobile phones. This statement, therefore, manifests the importance of a mobile platform. This is extremely essential for companies that aim at accessing the vast market that the mobile platform brings. Theories Underlying the Mobile Web Presence Mobile web presence confers quite an edge to any company or organization that utilizes it as a marketing strategy (Unhelkar, 2006). However, for the mobile platform to be effective in achieving its intended purpose, certain key aspects do apply. This renders every attempt to achieve mobile web presence subject to a given set of rules. Device Integration The mobile platform has to allow one to utilize all the device capabilities. This is mainly because most of the available devices include network communications. Further, they also confer the user certain interactive capabilities that the mobile web presence developers take advantage. This is evident in the most recent mobile applications. These utilize the current mobile device capabilities. Nevertheless, the developers are always free to take control of the mobile phone devices to manipulate them in such a way that the serve those who use it efficiently. Data collection is a priority, and the mobile web presence should allow one full access to such data when it hits the web. Consequently, the developer should ensure that the developed mobile web presen ...Download file to see next pagesRead More
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