Event Marketing - Assignment Example

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Reading is a basic skill that is needed to have success in life. The foundation of education is based on students being able to read, study, and learn on their own. Due to the importance of reading the non-profit organization Read America is planning an event to be released in five cities in the United States…
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Event Marketing
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Download file to see previous pages The organization will use a consistent selection method in every city. The site chosen for the event will be a public library within each city. The largest public library in each city will be the top choice for the event. The quantity of books in the libraries represents the wealth of knowledge that can be attained by developing a study habit and incorporating reading into the weekly routine. During the event the organization will have different guess celebrity speakers talking to the kids about their experience with reading and how much it has helped their lives. In order to attract a lot of kids to the event Read America will solicit the help of a non-profit organization called NBA Cares. NBA Cares is the National Basketball Association global community outreach initiatives that address important social issues such as education, family values, and poverty (Nba, 2011). The organization will select successful retired basketball players who are icons in each city. The retired players that will be speakers at the event are Earvin “Magic” Johnson, Alonzo Mourning, Patrick Ewing, Michael Jordan, and Larry Bird. ...Download file to see next pagesRead More
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