Advantages and Disadvantages of Billboards - Essay Example

• Low recall         (Points)  
• Commuters behind the wheel and other potential customers are exposed very briefly to outdoor messages, minimizing message retention. Such adverse conditions as heavy traffic or bad weather also can limit message impact and recall.
• May not accurately project the high-quality image of Jones Synergy

(Facts)  

Advantages of Using Event Marketing:

• Positive and long-term association with a product
•  
• Spontaneous help in developing Distribution System
• A quick introduction to Target Audience
• Immediate Feedback
• Help in identifying the pros and cons of the product
• Increased company and brand awareness
• Help in  targeting specific lifestyles and market
• Opening of new fronts and Target markets
• Better Focus on Target Customers
• Reinforcement of Consumer perception about the brand
• Creativity and Flexibility together
• Development of key brand association among customers
• Distinctive personality and better positioning of the brand
• Expression of community commitment and societal marketing
• Partnership in customers’ social life for longer-lasting brand equity
• Opportunity to immediately reward customers
• Further extensions to merchandising and promotional opportunities

Disadvantages of Using Event Marketing:

• May alert the competitors and invite avoidable or unnecessary competition
• This may create resentment on certain occasions when customers don’t like to be involved in promotional or selling activities
• Possibility of negative publicity
• May offend decent and reserve customers
• Resentment from competitors’ loyal customers
• Possibility of Limited Access to Target Customers
• Cannot Cover All places of similar nature
• Budgetary limitations may face difficulty in financial management
• Restricted Geographical Coverage
• Limited Demographic involvement
• May not attract some specific demographic groups
• Can increase frustration among employees as it creates undue job pressure as well
• The company may lose its control over administrative and other promotional issues
• Development of funds can be overlooked in the short term as all attention is on spending and on promoting the product
• Over-excitement may lead to unjust and wrong decisions  about the target market and customers