The emergence, opportunities and importance of mobile e-commerce using smartphone - Essay Example

Running Head: Mobile E-commerce using Smartphones Mobile E-commerce using Smartphones [Institute’s Mobile E-commerce using Smartphones The world is getting a better place day by day. With the emergence of internet, millions of transactions are just a click away. However, the scope of e-commerce through smart phones has also increased over the time period. People can have access to the internet anywhere, at any point of the time, in the most remote area as well. This makes the market a more lucrative one and it eventually grows.

Businesses have the opportunity to grow big since they are having tremendous amounts of sales just through these smart phones. Taking Amazon for instance, it has been noticed that people all over the world has made “transactions worth $ 1 Billion through smart phone in the last 12 months” (Johnston, 2010). “A mobile e-commerce report was released in which it was shown that online shopping has tripled between 2008 and 2009” (Johnston, 2010). In addition, they predicted that there will be a quicker increase in 2010 (Jackie, 2010).

It is important for business who does not accept online payments to get themselves online and get mobile compatible to accept mobile orders so that they can take the advantage of increased sales. As mobile usage is continuing to grow and is gaining popularity across the globe, so it is predicted that international E-commerce will also expand as a result. Not only businesses and companies can take advantage of mobile ecommerce, but it is growing important among the farmers as well. If their tractor breaks down in the middle of the field, so they can always order the other part through mobile, which saves a lot of their time and money.

However, some risks involved are that one cannot completely depend on this, as there can be viruses, which can stop the whole business. In addition, it is difficult for some people to view the entire page, as the screen of the smart phone is so small. Hence, this technology cannot be entirely reliable unless companies put efforts and take steps to ensure mobile compatibility (Nicholls, 2011). References Jackie, B. (2010). Ecommerce via the Smartphone. Retrieved on June 11, 2011: www.bayshoresolutions.

com/blog/index.php/2010/03/15/ecommerce-smartphone/ Johnston, S. J. (2010). Small Business Ecommerce Trends. Retrieved on June 11, 2011: www.smallbusinesscomputing.com/article.php/3902136/Small-Business-Ecommerce-Trends-Shop-by-Smartphone.htm Nicholls, C. (2011). Ecommerce Sales from Smartphones Slow. Retrieved on June 11, 2011: http://www.practicalecommerce.com/articles/2795-Ecommerce-Sales-from-Smartphones-Slow-5-Suggestions-to-Help