StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Punk in Fashion and Marketing Strategies of the Contemporary Capitalist Societies - Essay Example

Cite this document
Summary
The paper "Punk in Fashion and Marketing Strategies of the Contemporary Capitalist Societies" highlights that generally, Punk culture had a distinct impact on fashion in the 20th century. The earlier punk fashion trends were distinctly anti-materialistic…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.9% of users find it useful
Punk in Fashion and Marketing Strategies of the Contemporary Capitalist Societies
Read Text Preview

Extract of sample "Punk in Fashion and Marketing Strategies of the Contemporary Capitalist Societies"

Young people wore punk clothes either because they intended to mock authority or because they liked and preferred to wear such clothes (Brake 1985). Punk culture laid stress on being creative and trying out new things (Brake 1985). It involved coloring hair and wearing clothes that were the hallmark of the punk movement. Punk culture had a great influence on contemporary fashion.

Some of the essential staples of punk fashion included leather jackets most often accessorized with pictures and embossments of punk band logos, pins, studs, and innovative patches (Muggleton 2005). Other quintessential accouterments of punk fashion were tight-fitting stretchable jeans and shorts, heavy denim jackets most often adorned with patches, studs, pins and band logos, creepers, bondage pants, Doc Martens, etc (Muggleton 2005). The whole objective of punk fashion was to mock the established conventions and stereotypes of modesty and to accentuate the intention of not being able to adapt to or fit in mainstream society (Childs & Storry 1999). Punk fashion also adopted certain specific and peculiar hairstyles like buzzcuts, short and spiky, liberty spikes, and mohawks (Childs & Storry 1999). Though the punk fatigue represented a tough persona, the punk culture was on the contrary very accommodating and open-minded.

The primary focus of punk fashion was on rebutting the excesses and pretensions inherent in mainstream fashion by affiliating to peculiar clothing, body modifications, hairstyles, jewelry, and cosmetics (Lamphier 2007). Punk fashion was definitively influenced by the style and dress codes of various other art movements and subcultures like mods, glam rock, skinheads, greasers, and rude boys (Whalen & Flacks 1989). It would not be wrong to say that punk fashion also influenced many other art movements, subcultures, and fashion trends (Whalen & Flacks 1989). The primary intention of the punk fashion and dressing code was to use fashion to make a statement (Whalen & Flacks 1989).

The influential British fashion designer of the 70s, Vivienne Westwood is considered to be the mother of punk fashion (Roger 1999). Vivienne was closely associated with the subculture of fashion and dress codes and youth movements like punk having moorings in the constrained and difficult economic and socio-political conditions prevailing in the UK in the 70s (Roger 1999). Westwood forged a partnership with McLaren to design and market fashion inspired by a punk vision (McRobbie 1994). Punk ideology is no doubt an important constituent of late 20th-century postmodern fashion, quite evident in the works of contemporary designers like Martin Margiela and Rei Kawakubo (The Metropolitan Museum of Art 2011).

Sad to say that though punk fashion has not gone totally out of style, it has ended up becoming a victim of the mass marketing strategies of contemporary capitalist societies. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Punk in Fashion Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/other/1424268-punk-in-fashion
(Punk in Fashion Essay Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/other/1424268-punk-in-fashion.
“Punk in Fashion Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/other/1424268-punk-in-fashion.
  • Cited: 0 times

CHECK THESE SAMPLES OF Punk in Fashion and Marketing Strategies of the Contemporary Capitalist Societies

Public and Political Spheres, Media

It thus entailed political participation through medium of talk such as the coffee houses, societies and salons.... Though, modern societies have embraced technology it is not purely the technology that defines modern societies, but also cultural, economic and political factors that make up the network society (Hassan, 2004).... These influences can either raise or hinder these societies.... Cultures and societies in Changing World....
12 Pages (3000 words) Essay

Corporate Social Responsibility - China Ocean Shipping Company

As a result COSCO is proud of the fact that many ex-criminals are now back serving societies (COSCO, 2011).... However Kocel (2010) has stated that organisations are integral part of the societies.... This further garner evidence and come up with the understanding of sharing of capitalist earnings considering the long term relationship with the stakeholders by giving great importance.... On the other hand considering the other side of the coin, the other perspective is dependent upon the hypothesis which comes up with the view or hold the idea that CSR has more value than contemporary fashion (Souto, 2009)....
13 Pages (3250 words) Research Proposal

International Production and Governance

(1993) neorealism and neoliberalism: the contemporary debate.... The company is engaged in a technology-and-fashion-intensive production process, wherein flexibility in both production and marketing processes is a requirement (ibid).... Through outsourcing, Nike's labor costs has comprised 5 percent of its total product costs while keeping its biggest portion of operating costs such as research and development, logistics, product design, and marketing (Yang, 2004)....
18 Pages (4500 words) Book Report/Review

Business Plan: Brave Hearts Sportswear Investments

The following marketing strategies will be employed: ... contemporary marketing, Nelson Education.... arket strategies ... ey marketing skills: strategies, tools, and techniques for marketing success.... Streetwise marketing plan: winning strategies for every small business, Adams Media.... "Business Plan: Brave Hearts Sportswear Investments" paper contains a Brave hearts marketing plan the purpose of which is to guide the venture into profit maximization and customer satisfaction hence proper monitoring of Revenues and expenditures on a monthly and annual basis....
9 Pages (2250 words) Term Paper

Can English Ever Be a Truly Neutral Means of Communication

It is important to understand that English is necessary but not sufficient, and there is need to come up with strategies of creating multilingual groups.... American supremacy and influence internationally brands English crucially significant for developing global markets, particularly in the fields of leisure industry and marketing, mastery, and marketing of English similarly offers right of entry to technological, academic, and scientific funds, which would otherwise be rejected developing nations (HEWINGS, & TAGG,2012: 18). ...
12 Pages (3000 words) Essay

Postmodernism and Material Culture

It also describes the modifications in the contemporary society within the context of the media and the world economy.... Fourth, modernism maximizes on marketing strategies so as to convert consumers to shoppers (Slater 1997, pg12).... Nevertheless, counterculture embed itself largely on the mainstream cultures in morality, art, music, lifestyle and fashion and philosophy (Hill 2007, pg55).... Through cyclic regeneration of seasons of mythic times man represents strategies specific to the traditional societies despite the suspense of time....
8 Pages (2000 words) Essay

International Production and Governance

(1993) neorealism and neoliberalism: the contemporary debate.... The company is engaged in a technology-and-fashion-intensive production process, wherein flexibility in both production and marketing processes is a requirement (ibid).... Through outsourcing, Nike's labor costs has comprised 5 percent of its total product costs while keeping its biggest portion of operating costs such as research and development, logistics, product design, and marketing (Yang, 2004)....
19 Pages (4750 words) Annotated Bibliography

How does Advertising Impact the Current Society

Advertisement strategies of businesses are carefully designed and implemented to capture a greater share of the market.... Food advertising and marketing directed at children and adolescents in the U.... This view may be a result of media representation of female athletes as a part of gossip, fashion and glamour.... Study suggests that not all advertisements achieve success in all societies.... The rest of people who use expensive brands are trying to participate in the battle of today's capitalist society....
20 Pages (5000 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us