Executive Summary of AcuScan - Essay Example

Christ Martonas is the Vice President of Product Development and Pat Lambert is the recruit as the director of marketing. Kelly is the original developer of the product and felt that given the time and circumstances, it couldn’t be done. The higher management on the other hand is also asking for operations to be optimized but Kelly insists that it is not possible right now. The case presents conflicting views and arguments of the bigwigs of the company. While there are no proper plans in place for developing new products at Acu, the CEO of the company is also worried about another company getting away with the market share of a new scanner. He insists on using it in retail stores so that they can get customer feedback regarding what customers want and need.

The most appropriate of all suggestions came in from Clif and they should be executed. Business is all about risk. Even if this is not the time to develop a new product, there is no harm in devising a strategy, an effective one and implementing the product. The money needed for the update can be obtained by equity or bond funding. Optimization of processes should be on the back burner while all focus should be on developing the new product to revamp and resurrect lost sales. All other extraneous expenditures should be cut down in the meanwhile to support the development of the new product. Strict quality control measures should be employed and successful development of the new product should be closely monitored.