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Brand survey - Assignment Example

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Customer Inserts His/her Name Customer Inserts Customer Inserts Grade Course (8, 5, 2011) Brand survey Two brands that sell the same product but have very different brand personalities are the two coffee shops, Starbucks and Dunkin Donuts. Starbucks has 16,635 stores in 49 countries worldwide while Dunkin Donuts has 880 stores in 31 countries…
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Brand survey
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Download file to see previous pages Students typing on their laptops sitting on the comfortable couches or chair can be seen when one enters Starbucks and the comfort also enables the students to purchase more drinks than they planned to. Compared to any other coffee store, Starbucks provides a wide range of drinks which includes 22 variations of iced and hot tea, variations of frappuccinos and various other flavors of every drink they offer such as smoothies and juices. However, DD does not offer tea to its customers. Bakery goods are also displayed in glass displays which the customers can easily see but Dunkin Donuts only displays their donuts. An increasing array of foods can be seen at Starbucks such as breakfast meals, various kinds of sandwiches, salads, yogurt as well as ice cream.1 The best thing about Starbucks compared to DD is that it provides an excellent customer service. A Starbucks worker asks a customer for his name which is then written on their beverage in order to ensure that they get the correct order. Moreover, cup holders are also provided by Starbucks for the customers to use if their beverage is very hot. All these develop brand loyalty because of which the customers visit the store again and again. ...Download file to see next pagesRead More
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