Starbucks and Dunkin Donuts Brands - Assignment Example

Students typing on their laptops sitting on comfortable couches or chairs can be seen when one enters Starbucks and the comfort also enables the students to purchase more drinks than they planned to.

Compared to any other coffee store, Starbucks provides a wide range of drinks which includes 22 variations of iced and hot tea, variations of frappuccinos, and various other flavors of every drink they offer such as smoothies and juices. However, DD does not offer tea to its customers. Bakery goods are also displayed in glass displays which the customers can easily see but Dunkin Donuts only displays their donuts. An increasing array of foods can be seen at Starbucks such as breakfast meals, various kinds of sandwiches, salads, yogurt as well as ice cream.

The best thing about Starbucks compared to DD is that it provides excellent customer service. A Starbucks worker asks a customer for his name which is then written on their beverage to ensure that they get the correct order. Moreover, cup holders are also provided by Starbucks for customers to use if their beverage is very hot. All these develop brand loyalty because of which the customers visit the store again and again. On the contrary, Dunkin Donuts has small stores with a limited number of chairs, tables, and couches which are also not much comfortable. On the display, we can only see the various kinds of donuts while the breakfast items and other offerings are not displayed and they have to be selected from the menu list. Customer service at Dunkin Donuts is also not very impressive and compared to Starbucks, their offerings are very less. Read More