Nobody downloaded yet

Dunkin Donuts in England - Research Paper Example

Comments (0) Cite this document
Summary
Proposal to the Board of Directors: Dunkin Donuts to England Group 1: Table of Contents Introduction 3 Strategic Analysis / Operational Plan 4 Marketing Plan 8 Site Selection Process 15 Conclusion 16 Appendix 17 References 18 Proposal to Dunkin Donuts Board of Directors This proposal, addressed to the Board of Directors, includes a strategic plan for the global expansion of the Dunkin’ brand to England and the strategic analysis which provides accurate business intelligence data as well as cultural similarities and differences…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.9% of users find it useful
Dunkin Donuts in England
Read TextPreview

Extract of sample "Dunkin Donuts in England"

Download file to see previous pages Finally, this proposal includes a thoroughly researched site selection process and final implementation strategy. The hallmark of Dunkin’s business model is customer loyalty. John Costello, Dunkin’ Donuts’ Chief Global Marketing and Innovation Officer, identified the opportunities for our team; guests of Dunkin Donuts have developed a connection with the brand that is truly unique. (Restaurant Magazine, 2012) The customer relationships we foster help sustain our profitability and success within the domestic and international markets. An increase in customer loyalty of only 5% can lift lifetime profits per customer by as much as 95%. For the sixth year in a row, Dunkin’ Donuts has been ranked #1 for coffee brand loyalty by Key Brands Consulting, (Brand Keys, 2012). This recognition is a testament to the quality of the products and services offered in each establishment across the nation. While Dunkin’ enjoys domestic brand loyalty from American’s within the U.S., the competition is gaining strong competitive advantage in England. For example, Starbucks has opened over 700 stores in the U.K., (Barnett, 2011) which has allowed them to capture brand recognition and customer loyalty in this seemingly untapped market. Dunkin’ Donuts understands how to build, execute, and maintain a better and stronger customer loyalty from offering superior products and value. For this reason, the strategic team believes that expanding Dunkin’ Donuts to the U.K. will prove to be a tremendous success. England is ready to “Run on Dunkin’.” Strategic Analysis / Operational Plan Before considering global expansion, several factors should be considered including any currency and economic concerns, the current political environment, cultural complexities and potential trade barriers. The strategic analysis will review each of these with respect to expansion into England. The included SWOT analysis (appendix A) will summarize the issues and highlight Dunkin’ Donut’s strengths and weaknesses with respect to the global situation in England. Currency Concerns The United Kingdom is unlikely to give up monetary policy independence and adopt the Euro (Anonymous, 2012). While this decision has not influenced the high level of foreign investment continued in the U.K., it may be a factor when looking at interest rate risk. However, for the type of direct store structure Dunkin’ Donuts maintains, it should not be considered a barrier to global expansion. Inflation continues to be a concern as it has exceeded the 2% target throughout the past three years. Current inflation is reflective of the increases in commodity prices, higher import prices caused by the depreciation of the sterling, and the increase in the standard rate of Value Added Tax (VAT) (Monetary Policy Roundtable, 2011). The valuation of the sterling also influences England’s trade by lowering the price of exports relative to the price of imports. This results in a decline of real purchasing power, which could influence whether residents would have discretionary funds available to support new Dunkin’ Donut’s locations. However, the increase in available jobs that the new locations would bring should have positive ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Dunkin Donuts in England Research Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Dunkin Donuts in England Research Paper Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/business/1448050-dd-in-england-marketing-plan
(Dunkin Donuts in England Research Paper Example | Topics and Well Written Essays - 1000 Words)
Dunkin Donuts in England Research Paper Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/business/1448050-dd-in-england-marketing-plan.
“Dunkin Donuts in England Research Paper Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/business/1448050-dd-in-england-marketing-plan.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Dunkin Donuts in England

Read the Dunkin Case

...? [Manager] 24 November DunkinDonuts and Market Segmentation DunkinDonuts is known as the largest coffee and baked goods chain in the world. They now serve over 6,556 retail outlets, and sell more than 4 million doughnuts and over 2.7 million cups of coffee per day. DunkinDonuts are famous for their wide variety of doughnuts, bakery products (including muffins, bagels, and ‘munchkins’), and now their coffee. DunkinDonuts growth strategy is as according to Melanie Warner at Bnet, “to become as annoyingly ubiquitous as Starbucks.” They are doing just that. While the Dunkin’...
1 Pages(250 words)Essay

Dunkin Donuts

...? Dunkin Donuts Lecturer: Table of Contents Executive summary 4 PART Current Strategy) 5 1 Company Analysis 5 2 Mission & Goals 5 1.3 Core Competencies 6 1.4 Product Portfolio 6 1.5 Strengths & Weaknesses 6 1.6 Marketing External Environment (P.E.S.T.) 7 1.7 Marketing Internal Environment 7 Product-Brand Features 7 Direct and Indirect Competitors 8 Comparisons Between Product and Direct Competitors 8 Consumer Environment 8 Market Segmentation 8 1.8 Marketing Mix 9 Product 9 Price 9 Place (Marketing Channels) 10 Promotion (Integrated Communications) 10 1.9 Conclusion 10 PART 2 (Proposed New Strategy) 12 2.1 Growth Strategy 12 2.2 Value Proposition (Expected, Augmented & Ideal) 13 2.3 Segmentation Strategy...
12 Pages(3000 words)Term Paper

Dunkin Donuts case

...?Dunkin Donuts Case I. INTRODUCTION In this modern day context, the organizations usually prefer the option of franchising stores. However, it would be vital to mention that there are certain issues that can be associated with franchising stores. These might include moral hazards and adverse selection of franchise partners among others (Karle and Staat, “Signaling Quality with Initially Reduced Royalty Rates”). According to the case study of Dunkin Donuts (DD), two issues can be identified as being recently faced by the company that include emphasize whether to disenfranchise with one of its deviant franchisee owners named Tommy and selecting suitable franchise partners between Herman and Benito. With this concern, the essay... will...
5 Pages(1250 words)Essay

DUNKIN DONUTS CASE STUDY

...Running Header: Dunkin' Donuts Case Study Type here Dunkin' Donuts Marketing Analysis Type you here What is Dunkin'Donuts' value perception and positioning strategy Name another company that has a similar value perception and value strategy. Are they successful Dunkin' Donuts may have been founded 50 years ago, but the philosophy it adopted could very well match any modern company. The company aims to produce high quality products at a very affordable price. They increase the value of their brand by selling only 'fresh products' to the consumers. For example, Dunkin' Donuts has policy that they will throw...
2 Pages(500 words)Essay

Supply chain management of dunkin donuts (academic journal sources must be used)

...Running Head: SUPPLY CHAIN MANAGEMENT OF DUNKINDONUTS Supply Chain Management of DunkinDonuts Table of Contents Introduction 3 Supply Chain Management 4 Overview of DunkinDonuts’ Supply Chain 5 About Raw Materials 8 Dunkin Donuts Distribution Centers – Purchasing, Warehousing, Wholesaling, Logistics 10 DunkinDonuts Franchise Stores – Manufacturing, Retailing 11 DunkinDonuts Supply Chain Management 12 Conclusion 12 Works Cited 13 Exhibits 16 Introduction Started in 1950, the founder of...
15 Pages(3750 words)Essay

Starbucks coffee and dunkin donuts

...Case Study: Starbucks Coffee and Dunkin Donuts al Affiliation Analysis of Two Mini Case Studies This paper gives an overview of the swot analysis of Starbucks coffee and Dunkin donut company with a cross- case analysis of the two companies. Starbucks SWOT Analysis At the moment, both in sales volumes and the number of stores, Starbucks coffee is the largest coffee chain not only in USA but also in the world over. According to varied sources and various speculations, the company is also considering expansion into the bakery business (Horovitz, 2012). Strengths: Starbucks is backed by a strong capital and financial foundation. Being an international firm with global...
2 Pages(500 words)Case Study

Dunkin Donuts

...Contents Unit Porters’ analysis of DunkinDonut and Starbucks industries DunkinDonuts and Starbucks are two industries popular for the production of snacks. The two firms are in competition with one another towards being the most successful. The porter’s five-analysis shows that the two firms compete for power of the supplier. Each firm is fighting to have fewer powers supplier. The determining factors of the supplier power are the ability of the firm to produce unique products. The second determining factor is the service provided to the customers, which may determine the reaction customers will show after receiving the service. The two industries fight to see how...
3 Pages(750 words)Admission/Application Essay

Dunkin donuts corporation

...Term DunkinDonuts Corporation Dunkin Donuts is among the world’s leading doughnut company and coffee house located at Canton Massachusetts. It was established by Bill Rosenberg in 1950 and has since then grown systematically to the famous DunkinDonuts of today. William Rosenberg opened the first shop in Quincy Massachusetts and has now grown to become a leading coffee and baked goods chain with fifteen thousand restaurants serving three million customers in a day (DunkinDonuts, 2-3). Its products include 52 varieties of donuts, bagels, other baked goods, plus a dozen coffee...
2 Pages(500 words)Assignment

Dunkin Donuts Exam2

...Dunkin Donuts exam2 Introduction Dunkin’ Brands Group is one of the major and top ranked franchisor of quickservice restaurants. The group mainly specialises in serving cold and hot coffee as well as hard-serve ice cream and baked goods. The group is in operation in nearly sixty countries and has around 18000 outlets. In the year 2013 alone, the group made sales that amounted to around $9.3 billion, which is quite remarkable. Its headquarters are located in Canton, Massachusetts. Current Strategy The Dunkin’ group has developed new strategies that help attract customers. Its products are offered in various flavours and sizes. The customers are also allowed to make...
4 Pages(1000 words)Research Paper

Analysis of Dunkin Donuts Company

...Analysis of DunkinDonuts Company Background of the company DunkinDonuts relates to an international company that operates coffee chain and doughnut restaurants. William Rosenberg started DunkinDonuts in 1948 in Quincy, Massachusetts under the name of Open Kettle. The name later changed to Kettle Donuts in 1949 before the company adopted the current famous cooperate name of DunkinDonuts. Dunkin’ Currently, DunkinDonuts operates 11,000 cooperate restaurants in nearly 33 countries worldwide. Rosenberg initiated the idea of...
2 Pages(500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Dunkin Donuts in England for FREE!

Contact Us