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Dunkin Donuts Exam2 - Research Paper Example

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The group mainly specialises in serving cold and hot coffee as well as hard-serve ice cream and baked goods. The group is in operation in nearly sixty countries and has around…
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Download file to see previous pages The customers are also allowed to make decisions and give opinions on the same. The group has also developed a strategy to offer information about nutrition, and avail a wide selection of items on their menus. The group has also introduced great tasting fast foods that take into consideration the kind of lifestyle as well as meeting crucial dietary needs. Dunkin’ Group was among the first to introduce donuts with zero grams Trans fat. Later, they modified their ice cream to be the same. The group also established a board that would help address nutritional matters. The board comprised of experts on nutrition, wellness and health (Dunkin, 2014). They were to help with the development and regeneration of products that would take into consideration the rising needs of the customers. The research helps the company to anticipate and understand wellness and health trends and instils modern nutritional science in the development of the menu. The group has also a strategy to provide health-related information to the public. The group ensures that information on calories is brought out in an easily comprehendible manner. The group has also started using foam cups to serve their coffee. The cup has benefits such as keeping the coffee hotter for longer hours. The group has also resolved to use recycled napkins to reduce waste of napkins.
The company has set an objective to concentrate its efforts on making healthier food substances from the items they bake. They do this while focussing on the opportunities the market presents. It is also among the long-term objectives by Dunkin’ Donuts Group to expand their menus so that they can offer non-traditional items such as iced-coffee. The company aims at providing speedy services. They also aim at making products that are of a constant quality and at affordable prices. These are crucial for the company to earn consumer loyalty (Dunkin, 2013). The company is set to go for production methods that are ...Download file to see next pagesRead More
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