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Clarity and Style in Writing - Essay Example

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Running Head: Clarity and style in writing Customer Insert His/her name: University name: Clarity and Style in writing; ‘Emphasis’ Sometimes you have to persuade through the written word alone which, if this is makes up only 7% of communication, makes it very difficult to persuade…
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Clarity and Style in Writing
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Clarity and Style in Writing

Download file to see previous pages... How can we emphasize the written text? Following are the few ways to do so: One way of enlivening and emphasizing in written text is to use strong words that trigger emotional reactions, for example: "If you really love me then you will...” Bold is clearly visible when you first look at the whole page, for example, "Do not turn off the computer before shutting it down." Italics give light emphasis, used for subtle stressing of words, for example: “Before leaving the place, switch off all the electrical equipments.” Underline is more insistent as it works well for emphasis of a complete phrase, for example: “Remember to Save the Whales.” UPPERCASE, is the written equivalent of shouting. Avoid where possible, including use in headings, for example: “Why don’t you UNDERSTAND THIS?” Size, bigger fonts stand out more and small fonts recede. But beware of reducing readability by mixing font sizes too much, for example, “The interest rate used is 11.5%.” Punctuation, in particular the exclamation mark, gives a strong emphasis. Use sparingly. Be very careful when using multiple marks, it can be interpreted as either enthusiasm or attempted manipulation. Color / Highlighting; there are many colors you can use. Brighter colors and those towards the red end of the spectrum stand out more. ...Download file to see next pagesRead More
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