The Boston Red Sox Baseball Team - Essay Example

The Boston Celtics basketball team is also not left out as they have also organized several friendly games to promote their public image and to make themselves acceptable to the public. The Boston Bruins ice-hockey team has also organized hockey games with other hockey clubs to build the strength of togetherness and to promote their public image in the state of Boston. The Boston Patriots football team has also played exhibition games in Foxboro to show the benefits of teamwork and the importance
of people working together to protect their collective interests.

To further boost their public image, these sporting clubs have also hired the
services of great media intelligence solutions. Boston Celtics selected VMS’s Media Monitoring and Analytics service at the end of 2010too to provide the basketball franchise with its media monitoring and analytics service. The three other Boston sporting clubs have also hired the services of media outfits to boost their image in the eyes of the public as this is very important in making them a marketable brand. These clubs make use of the monitoring and analytics service of these media outfits to keep a record of their public relations activities. They also use media outfits to keep track of their fan base and their followership from social networking sites like Twitter and Facebook. Read More