The Business of Personal Nameology - Essay Example

Maryanna has taken advantage of the opportunity to help people make important decisions in their lives. She has tapped into a market with a growing number of people who feel that what you name a child influences how their life will turn out. The founding of her business is partly driven by her enthusiasm for “numerology” but mainly driven to fulfill a need for her customers. The needs of her customers are her primary concerns as she tries to provide them with a perfect name. The main target market for Maryanna’s business is anyone who is interested in what to name their child.

A smaller target market would be anyone who is considering changing their own name. Both markets are made up of people who believe a person’s name can have a significant impact on their life as well as being made up of people who believe the money is worth finding the perfect name for their child or themselves. Women would likely make up a larger part of her market than men. Many competitors of Maryanna’s business will likely emerge. A person could simply learn what she knows and does and create their own nameology business.

But because she has gained a wide following and is considered one of the first to come up with “nameology,” she would likely still have a competitive edge. People could also enter her market and offer a lower price for similar services since the price of $399 might seem a little steep just for some guidance and advice. Probably the biggest competitor for her is all the similar information available for free on the internet. There is a lot of information on the web about potential names for children as well as topics that are similar to Maryanna’s personal nameology.

With a lot of research, a person could probably accomplish something close to what Maryanna provides.