Analysis of Korwitts Business - Assignment Example

Answer Maryanna Korwitts has identified a very innovative area for her business. She specializes in giving highly interesting and appropriate s to the babies and individuals that supposedly have positive connotations attached to the personality of the person. She believes that each name has some positive or negative attributes associated with it and therefore, naming correctly greatly enhances the prospects of the individuals. Yes, her business is customer driven because her speciality lies in giving appropriate names to the people that would help them to have better and hassle free life.

Names are vital representation of one’s self and therefore, it can be correctly assumed that people would like to have names which can be a catalyst to their personal and professional success. Answer 2 Korwitt’s target market is primarily the segment that strongly believes in nameology. People, who are going through tough times and continuously face obstacles in their personal and professional lives, are also hugely motivated to change their names for a brighter future. Thus, Korwitt’s business is focused towards the people who are superstitious and have strong inclination to embrace non traditional concepts to improve their current situation and resolve dilemma that may be detracting them from success in life.

Answer 3 Although Korwitt’s business is unique in its perspective, she nevertheless faces challenges from the people who are into astrology. Some of the products, especially from far-east countries like India and China, which are believed to bring good tidings, are becoming increasingly popular amongst the western population and therefore, they can also be considered as threat to Korwitt’s business.(words: 264)ReferenceResource provided